Recap of October 21st event

Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a “voice” often as loud as your marketing budget.

Marketing professionals, from the self-employed to the boardrooms of the largest corporations in the world, are realizing that the era of having tight control of their brands is over. Where there is change, there is opportunity, however. In the age of Twitter, Facebook and the mobile Internet, it’s time to rethink the concept of branding.

In this fast-moving seminar, branding and social media expert Eric Weaver reviewed the art and craft of branding. Eric presented with his unique style of a “presen-tweetion” teaching us 140 characters at a time, the cultural trends driving social media adoption, re-examining the practice of branding in this new era as it applies to both organizations and individuals. The seminar included case studies of successful social branding efforts as well as cautionary tales, plenty of hints and tips from Eric’s extensive professional experience that you can take away, and apply to your business immediately.

For a copy of the “presen-tweetion”:
http://www.slideshare.net/Weave/your-brand-our-brand

Connect with Eric:
http://www.twitter.com/weave

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