About

About the IIMA

Message from the President

Internet marketing is both an extension and expansion of traditional marketing. It is an extension in that it uses many of the same principles and concepts as traditional marketing such as setting objectives, understanding who and where our customers are, establishing online positioning and our USP, conducting a SWOT analysis and setting benchmarks, etc.

However, the Web and Internet marketing also expand the boundaries of traditional marketing by enabling marketers to self-publish, transact and interact with customers directly. Web marketing incorporates the best and most effective principles of marketing, then expands upon them to include the nuances of self-publishing, online transactions and direct customer interactions. The Web allows us to communicate with customers through each stage of an interaction or puchase decision - awareness, interest, decision, and loyalty.

Our job as Web marketers may appear to be complex as it combines technical tools, new kinds of media and methods of distribution, but our objective is simple:

• Get found
• Deliver a positive web experience to customers
• Track and report on the effectiveness of our web initiatives

The IIMA is an organization that helps marketers understand the value and potential of marketing on the web and strives to raise all marketers' abilities to a new level.

The IIMA will foster the following Principles:

• Not-for-profit: Member dues and sponsorship funds are used to provide a forum for the benefit of its members and the Internet marketing community
• Career Development through CIMBS certification: Support our members’ career objectives to provide excellent service to their companies or clients.
• Personal Development: Be committed to lifelong learning and promote research that benefits members.
• Experimental: Incorporate leading-edge Internet technologies and interactive services where possible in order to provide examples of best practices in the application of Internet marketing principles.
• Catalyst: Provide a meeting place for members and facilitate interaction among Internet marketers.
• Intellectualism: Strive to provide original points of view and research toward the development of Internet marketing principles and methods.
• nternationalism: Have an international, multicultural focus, attracting members and sponsors from around the globe.