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Mission & Goals
The IIMA Usability Special Interest Group’s (SIG) mission is
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To explore and provide education on how the customer’s online experience directly impacts a company’s brand, product/service, and ultimately the ROI of the online execution itself.
Our goals are
- To provide members with access to practical resources and information on usability
- To provide members with opportunities for professional development and learning in the field of usability
- To proactively solicit member interests and needs in relation to usability and to build this feedback into SIG activities
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