The Board

James Richardson – President

James leads marketing for IIMA with specific emphasis on the development of the associations web publishing and email marketing platforms.

Outside of IIMA, James Richardson holds the role of Director of Operations for Engine Digital, a digital creative agency. James joined the firm in 2007 and oversees agency operations, strategy and finance, In addition to his operations role, James provides input in the crafting of strategic planning and performance management objectives with client campaigns and agency initiatives.

For 14 years, James has worked with  companies to provide insight into the strategies and tactics that drive success across the digital marketing mix. He has developed digital and promotional campaigns for a wide array of brands including PACCAR, Carnival Cruise Lines, Intrawest, Peterbilt, Autotrader, TELUS, BC Hydro and Swiss Water .

James holds a B.A. in Communications from Simon Fraser University and lives in Steveston with his wife Rhonda and daughter Caitlin.

James Carter – Vice President, Treasurer

As CEO and Founder of Path Marketing, Mr Carter has been helping high growth B2B companies to develop reliable, repeatable inbound lead generation strategies for 10 years. Starting as an expert trainer with CRM systems such as ACT! and Saleforce.com, the business has grown to include online lead generation campaigns for customers all over North America. Mr. Carter has worked closely with some of North America’s fastest growing companies to boost inbound leads and align sales process to drive results. Customers include Armtec, Boston Pizza, Prime Restaurants, Cellcom and many others.

One of his biggest achievements was at the helm of RealtorPro Software, guiding the company to the #2 position in that market in just under 24 months on a single marketing platform – Google AdWords. Mr. Carter is a salesforce.com business partner, ACT! certified consultant and a Google AdWords Qualified Individual. He is a regular contributor to the B2B Lead Generation Strategies blog at www.pathmarketing.com and is a the Director of Online Communities for the International Internet Marketing Association. He lives in Vancouver, Canada with his wife, Christine.

Frank Leffelaar – Director Marketing

Frank has over 20 years of international experience in marketing, communications and business development. Educated at the European Business School in London, he developed a career in Europe as an international marketing manager for Fortune 500 companies including Shell, Prime Computer, Intergraph, and Ericsson. After moving to Vancouver in 1998, he has worked in senior marketing roles at Cadex Electronics, Crystal Decisions and Mustang Survival, and as an Online Marketing Strategist and Coach to SME’s and Startups.

Frank is experienced and knowledgeable in all facets of marketing, but holds a special interest in using online marketing insights to optimize strategy and results for B2B and B2C companies. He enjoys working with companies and their marketing and IT teams to develop innovative online marketing strategies to increase online presence, brand engagement and lead conversion.

Frank lives in Vancouver’s South Granville area with his wife Kathy. He has a passion for food and wine and enjoys traveling, skiing and sailing.

Jose Uzcategui – Director Events

Jose is a dedicated search marketer with a focus on SEO. He started his career experimenting with family web properties as a teenager over a decade ago and, since, has worked with a wide range of clients in SEO, analytics, and conversion optimization including small, local companies to Fortune 500 organizations.

As a multicultural and approachable person, Jose is frequently engaged in client-facing roles where strategy, communication and education play a role. Constantly involved in the SEM community, he has also organized the Vancouver SEM Meetup for the last two years and frequents different  events in Vancouver.

Jose is a constant learner and, beyond his B.A. in Communications from Simon Fraser University, he has achieved SEMPO’s Advanced SEO Certificate, Google Analytics and Google Adwords Qualifications, and regularly looks for training opportunities at conferences and other venues.

Serena Hillman – Director of Search Marketing

Serena is an original Vancouverite and avid tech enthusiast, specializing in web marketing and all things internet. She currently is employed as the Director of Marketing for ShowTimeTickets.com, an e-commerce website based in Vancouver. In the past she has worked at several Internet marketing firms in number of cities in the US and Canada.

She currently holds both B.A. and M.Sc. degrees in Interactive Communications from Quinnipiac University in Hamden, CT and is currently pursuing further graduate studies at SFU’s School of Interactive Arts and Technology.

In her downtime you can find her playing hockey at Burnaby 8 Rinks.

Mehrtash Fazaeli – Director of Sponsorship

Mehrtash Fazaeli is a marketing consultant and an entrepreneur with a background in engineering, web and media arts, currently working at Distige Radical Marketing. Since 1997 he has consulted for businesses, small to fortune 500 across various industries and continents to launch successful print and direct marketing campaigns. In 2003 he took further interest in business development and helped shape 3 start-ups in print supply, online video marketing and a print brokerage. In his current role as the director of business development at Distige Radical Marketing, Mehrtash oversees the development of the agency’s strategy, products, business acquisition and partnerships. Mehrtash currently lives in Vancouver and serves on the board of International Internet Marketing Association as the director of sponsorship. In his spare time he enjoys skiing, playing tennis, and reading up on the Vancouver fine coffee scene.

Charity Robertson – Director of Communications

Charity is a marketing, advertising and human relations professional with a background in the music and entertainment industries. After starting out in Human Relations at Sony Pictures in L.A., she made the move to Vancouver to work with EMI Music Canada. Across her 8 year career, Charity has also marketed waterslides and children’s playground equipment globally and building materials across North America.

Holding a BA in Psychology and Asian Pacific American Studies, and a Certificate in Human Resources Management from Loyola Marymount University in Los Angeles, Charity most recently earned an Award of Achievement in Web Analytics from the University of British Columbia.

While not creating marketing strategies or studying, Charity can be found chasing the sun to the nearest beach. Charity is currently residing in Yucca Valley, California.

Steve Deller – President Emeritus

Steve currently operates a number of internet based properties and is involved with overseas manufacturing, importing and distribution. Having co-founded Western Canada’s first mail-order corporate pharmacy in 1992, he proceeded to manage a $4.2M business with 30 employees in British Columbia, Manitoba, and Ontario.

His hands-on experience has left him a veteran of business startup management. Deller has advised dozens of entrepreneurs and owner operators in launching their businesses while acting as a management consultant for the Business Development Bank of Canada (BDC) and an HRDC SEP program advisor. His earlier experiences included the positions of Regional Advisor at Statistics Canada, Consultant at Supply and Services Canada, IDRC, and a Market Research Analyst at the International Division of the Canadian Chamber of Commerce.

He holds a B.A. & B.Ed. from the University of Western Ontario and a Masters degree from the London School of Economics and Political Science. Mr. Deller completed his 1999 Internet Marketing Certificate at the University of British Columbia.

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