Archive for the ‘IMC.’ Category

IMC Vancouver 2010 Meet the Speakers:

Matthew Apprendi, Director, Audience Solutions, Collective

Matt has been with Collective since 2007, where he is responsible for developing innovative products to support effective audience targeting strategies for advertisers, agencies and publishers. Before focusing on audience targeting, Matt supported a wide range of business development initiatives with Collective’s publisher and rich media partners.

Matt discovered his passion for media as a Combat Correspondent for the U.S. Marine Corps where he served in the Public Affairs Office, managing internal and external marketing and communication programs delivered via print, video and online.

Register for IMC Vancouver.

IMC Vancouver 2010 Meet the Speakers:

Matthew Apprendi, Director, Audience Solutions, Collective

Matt has been with Collective since 2007, where he is responsible for developing innovative products to support effective audience targeting strategies for advertisers, agencies and publishers. Before focusing on audience targeting, Matt supported a wide range of business development initiatives with Collective’s publisher and rich media partners.

Matt discovered his passion for media as a Combat Correspondent for the U.S. Marine Corps where he served in the Public Affairs Office, managing internal and external marketing and communication programs delivered via print, video and online.

Register for IMC Vancouver.

IMC Vancouver 2010 Meet the Speakers:

Anil Batra, VP of Search & Analytics, POP

Anil Batra is the VP of Search and Analytics at POP (http://pop.us), a leading digital marketing agency. Prior to joining POP, he was the Chief Analytics Officer and Director at Ascentium (ZeroDash1).

He has worked with several fortune 500 companies including Microsoft, ESPN, Dow Jones, Starbucks, TMobile and holds a B. Tech in Electronics from India, MS Engineering from the University of Tennessee, Knoxville and a MBA from the University of Washington, Seattle. Anil is also the author of a  Web Analytics and Behavioral Targeting blog (http://webanalysis.blogspot.com)

Register for IMC Vancouver.

IMC Vancouver 2010 Meet the Speakers:

Anil Batra, VP of Search & Analytics, POP

Anil Batra is the VP of Search and Analytics at POP (http://pop.us), a leading digital marketing agency. Prior to joining POP, he was the Chief Analytics Officer and Director at Ascentium (ZeroDash1).

He has worked with several fortune 500 companies including Microsoft, ESPN, Dow Jones, Starbucks, TMobile and holds a B. Tech in Electronics from India, MS Engineering from the University of Tennessee, Knoxville and a MBA from the University of Washington, Seattle. Anil is also the author of a  Web Analytics and Behavioral Targeting blog (http://webanalysis.blogspot.com)

Register for IMC Vancouver.