IIMA - International Internet Marketing Association » Newsletter Archive

January 2010 IIMA Newsletter

James Laitinen — Thu, 21 Jan 2010 00:21:23 +0000

We have kicked this year off with such a great event. We’d like to thank Jason Billingsley again for helping us put on one of the best IIMA events ever attended. With the help of our new sponsors we are growing and will be offering new member benefits by the end of the month. The IIMA is going to take a break for the Olympics in February. Our call to action for February in lieu of a professional speakers event, we are requesting speaker proposals for the Internet Marketing Conference which will be held on April 14th, 2010. Please submit your favorite speaker, or speaker proposal to info@iimaonline.org.

Sincerely,
James Laitinen, Director,
@jlate

Event Review: The Marketer’s Guide to the Ecommerce Galaxy
by Charlene Brisson, MAPC
Marketing & Communication Specialist, @charlenebrisson

Jason Billingsley, ecommerce guru and founder of http://www.elasticpath.com/, promised to unveil 42 ways to sell more online. To the IIMA event audience, leaving with this info would be a terrific benefit. So when Jason over-delivered with more than 100+ tips – and all of them valuable – the audience was thrilled. Read more…

Industry News

Become a Speaker at IMC 2010 – IMC’s 10th Anniversary!
Its a great honor to be part of IMC’s speaking community. Since our start ten years ago some 500 speakers have teached over 3000 people the value of Internet Marketing. Being a speaker at IMC is to create history within our Industry. Start your application process by creating an IMC-account where you include. Read more…

OMG: The Future of Retail Design Is Augmented-Reality Facades
Okay, my head just kinda exploded. Qosmo working together with Terada Design have created N Building, a retail low-rise whose facade is covered in QR codes. When you snap one with your phone, that in turn tells you information about the shops inside–ranging from what’s new, what’s on sale, coupons, Read more…

Conversations About the Internet #5: Anonymous Facebook Employee
This article is something different from your average read, if you have wanted to know all the things that happen in the background at Facebook, look no further. Wouldn’t you like to know if a Facebook employee has been logging into your account for “testing” purposes? Read more…

Resources & Guides

Marketing Tips in Exactly Three Words
Check out HubSpot’s Marketing Triplets. Get inspired and post your very own marketing advice in exactly three words. Read more…

Who is Looking at Your Facebook? Privacy Options You NEED to Set
Back in September we reported that Facebook had, at the behest of the Canadian government, implemented a host of new privacy options. However implementing these features meant changing users privacy settings, and while Facebook took lengths to make sure that users were prompted with a message. Read more…

Changes in Web Usability Since 1994
Nielsen’s report on the change of user behavior since 1994. Read more…

Just For Fun!

1. First-Person Tetris! (Play the game)
2. Top 10 Best-Liked, Most-Recalled TV Spots of 2009 (Read the article)
3. Twitter Psychological Profile (Enter your Twitter name to get your Twitter psychological profile)

Charity’s Book Wishlist (Reading List)
Charity Robertson @charitysweb, Director of Communications

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
by Steve Krug

In this how-to companion to Don’t Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own website, application or other product. In this new book, Steve explains how to: Test and design, from a sketch on a napkin. Read More…

Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
by Brian Halligan and Dharmesh Shah

Stop pushing your message out and start pulling your customers in. Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo etc. Read More…

Confessions of an Advertising Man
by David Ogilvy

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Olgivy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Read More…

About the International Internet Marketing Association
The International Internet Marketing Association started in 1998 to bring marketers, agencies and professionals together to discuss the capabilities and potential of Internet marketing. It’s been over 10 years since our first event and our association remains focused on its original mandate – education. Each year, IIMA delivers a series of networking and speaking events hosted by subject matter experts, thought leaders, experts and panels of marketing practitioners. For more information on becoming a member follow this link.

IIMA December Newsletter

James Laitinen — Fri, 18 Dec 2009 21:46:48 +0000

I hope this blog post finds you well and enjoying this festive season. We have made many changes at the International Internet Marketing Association in the past three months. These improvements will continue throughout 2010 as we bring you more content, more events, and more services. Our membership is growing and we are reaching out to new global territories connecting with the world’s leading marketing experts. In April/September 2010, Vancouver will be the host to the world class Internet Marketing Conference. We hope you can participate.

Sincerely,
James Laitinen – Director / @jlate

Upcoming Events

Date	Event	Register
Jan 13th, 2010	E-commerce 42 Things You Can Do To Sell More, Next Week
Jan 28th, 2010	Vancouver Board of Trade: Sociable Book Launch
Feb 18/19, 2010	Internet Marketing Conference – Montreal
March 10th, 2010	YouTube Workshop – ½ day
March 10th, 2010	Crowdsourcing
April 14/15, 2010	Internet Marketing Conference – Executive Series – Vancouver	Invite only

IIMA Event Review: Social Media: Where’s the ROI?

By Charlene Brisson, MAPC
Marketing & Communication Specialist, @charlenebrisson
What an opportunity it was to attend the Dec 9th IIMA session Social Media: Where’s the ROI! Return on Investment is the holy grail of social media (SM) that marketers are seeking to produce immediately successful campaigns. Proof of time and money spent is critical to show clients and bosses that SM marketing efforts aren’t merely the exploits of fantasy, but will actually lead to customer acquisition. The full house at the event followed up by an active Q&A provides further proof that the topic is hot and marketers want to know more. Presenters Darren Barefoot, (@dbarefoot) of Capulet Communications, Warren Sukernek, (@warrenss) of Lift9 and Stephen Smith (@webnames) of Webnames.ca did an excellent job presenting. Read more…

January 13th, Connect with Jason Billingsley

By James Laitinen @jlate, Director IIMA
Some of the feedback we received regarding the Dec 9th event was for a pre-event opportunity to ask the speaker questions and have them answered at the event. We would like to make those changes and give you a new forum to have your questions asked, and answered by our expert presenter. To submit your questions regarding E-commerce: 42 Things You Can to Sell More Online Next Week we have setup the following options.

Email: info@iimaonline.org with your first name, last name, company and question for Jason.
Twitter: @iimaonline and use the hash tag #iimajan13
Phone: (778) 373-8785
All questions will be condensed, and a full report will be provided after the event with all the answers for registrants of the event and IIMA members.

Resources & Guides

Step By Step Guide: Using Microsoft Windows Live Messenger to Integrate With Your Facebook Profile
By James Laitinen @jlate, Director IIMA
One of the tools that I have always loved is Microsoft Windows Live Messenger. The free downloadable/web versions have only gotten better with the Windows Live services. Considering the user base, the zero cost entry for people to adopt it’s a pretty compelling story. Additional benefits are also now for your contacts are now replicated through your email. You can seamlessly integrate with the Windows Live Mail email client, and it’s a great way to have all your contacts, communications in one place to connect with people. Read more…

13 Simple Tactics to Prevent, Detect Content Plagiarism
How can you prevent and detect Content Plagiarism? Plagiarism is a serious issue in the blog world and it is a prime duty for all bloggers to prevent their content from getting copied and also take the corrective action when needed. Every blogger gets annoyed when someone copies their content and ranks higher than them in the search engines. While it is highly unlikely to stop blog scrappers and splogs from emerging there are some simple measures that a blogger can do to tackle this effectively. As we always know prevention is better than cure and hence the first step is to take preventive steps which will make it hard for the scrappers to copy your content. Read more…

#FollowFriday: The Anatomy of a Twitter Trend
What if you didn’t know who to follow on Twitter? Would you randomly start following people? Would you follow people you see mentioned by those you already follow? Most likely you would ask your friends for recommendations since you can trust that your friends will suggest people who are worth following. Which is exactly how FollowFriday began. Read more…

How To: Find A Job On Twitter
Tough economic times call for innovative approaches. An estimated 51 million people internationally are expected to lose their jobs in 2009, and with the unemployment rate on the rise, how does one find career opportunities fast? One great option is Twitter. Read more…

Recipes For The Holidays

Peppermint Martini Recipe - submitted by Charity Robertson @charitysweb, Director of Communications IIMA
Ginger Cookies Recipe - submitted by James Laitinen @jlate, Director IIMA

Just For Fun!

Best Christmas Card of the Year! (See the card…)
What Not To Do For SEO: Over Disclose on Twitter (Watch the Video)
Home Depot – Watch and Listen to Jingle Bells Played with Power Tools (Watch the Video)
Host An Ugly Christmas Sweater Party! (Read more…)

Charity’s Book Wishlist (Reading List)

Charity Robertson @charitysweb, Director of Communications IIMA

The Big Switch: Rewiring The World From Edison To Google
Author: Nicholas Carr
While it may seem that we’re in the midst of an unprecedented technological transition, Carr (Does IT Matter?) posits that the direction of the digital revolution has a strong historical corollary: electrification. Carr argues that computing, no longer personal, is going the way of a power utility. Read more…

Purple Cow, New Edition: Transform Your Business by Being Remarkable
Author: Seth Godin
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you’re either remarkable or invisible. In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don’t? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed. Read more…

Always Be Testing: The Complete Guide to Google Website Optimizer
Author: Bryan Eisenberg et al.
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg. Read more…