I hope this blog post finds you well and enjoying this festive season. We have made many changes at the International Internet Marketing Association in the past three months. These improvements will continue throughout 2010 as we bring you more content, more events, and more services. Our membership is growing and we are reaching out to new global territories connecting with the world’s leading marketing experts. In April/September 2010, Vancouver will be the host to the world class Internet Marketing Conference. We hope you can participate.
Sincerely,
James Laitinen – Director / @jlate
Upcoming Events
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Date
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Event
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Register
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Jan 13th, 2010
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E-commerce 42 Things You Can Do To Sell More, Next Week
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Jan 28th, 2010
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Vancouver Board of Trade: Sociable Book Launch
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Feb 18/19, 2010
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Internet Marketing Conference – Montreal
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March 10th, 2010
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YouTube Workshop – ½ day
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March 10th, 2010
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Crowdsourcing
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April 14/15, 2010
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Internet Marketing Conference – Executive Series – Vancouver
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Invite only
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IIMA Event Review: Social Media: Where’s the ROI?
By Charlene Brisson, MAPC
Marketing & Communication Specialist, @charlenebrisson
What an opportunity it was to attend the Dec 9th IIMA session Social Media: Where’s the ROI! Return on Investment is the holy grail of social media (SM) that marketers are seeking to produce immediately successful campaigns. Proof of time and money spent is critical to show clients and bosses that SM marketing efforts aren’t merely the exploits of fantasy, but will actually lead to customer acquisition. The full house at the event followed up by an active Q&A provides further proof that the topic is hot and marketers want to know more. Presenters Darren Barefoot, (@dbarefoot) of Capulet Communications, Warren Sukernek, (@warrenss) of Lift9 and Stephen Smith (@webnames) of Webnames.ca did an excellent job presenting. Read more…
January 13th, Connect with Jason Billingsley
By James Laitinen @jlate, Director IIMA
Some of the feedback we received regarding the Dec 9th event was for a pre-event opportunity to ask the speaker questions and have them answered at the event. We would like to make those changes and give you a new forum to have your questions asked, and answered by our expert presenter. To submit your questions regarding E-commerce: 42 Things You Can to Sell More Online Next Week we have setup the following options.
Email: info@iimaonline.org with your first name, last name, company and question for Jason.
Twitter: @iimaonline and use the hash tag #iimajan13
Phone: (778) 373-8785
All questions will be condensed, and a full report will be provided after the event with all the answers for registrants of the event and IIMA members.
Resources & Guides
Step By Step Guide: Using Microsoft Windows Live Messenger to Integrate With Your Facebook Profile
By James Laitinen @jlate, Director IIMA
One of the tools that I have always loved is Microsoft Windows Live Messenger. The free downloadable/web versions have only gotten better with the Windows Live services. Considering the user base, the zero cost entry for people to adopt it’s a pretty compelling story. Additional benefits are also now for your contacts are now replicated through your email. You can seamlessly integrate with the Windows Live Mail email client, and it’s a great way to have all your contacts, communications in one place to connect with people. Read more…
13 Simple Tactics to Prevent, Detect Content Plagiarism
How can you prevent and detect Content Plagiarism? Plagiarism is a serious issue in the blog world and it is a prime duty for all bloggers to prevent their content from getting copied and also take the corrective action when needed. Every blogger gets annoyed when someone copies their content and ranks higher than them in the search engines. While it is highly unlikely to stop blog scrappers and splogs from emerging there are some simple measures that a blogger can do to tackle this effectively. As we always know prevention is better than cure and hence the first step is to take preventive steps which will make it hard for the scrappers to copy your content. Read more…
#FollowFriday: The Anatomy of a Twitter Trend
What if you didn’t know who to follow on Twitter? Would you randomly start following people? Would you follow people you see mentioned by those you already follow? Most likely you would ask your friends for recommendations since you can trust that your friends will suggest people who are worth following. Which is exactly how FollowFriday began. Read more…
How To: Find A Job On Twitter
Tough economic times call for innovative approaches. An estimated 51 million people internationally are expected to lose their jobs in 2009, and with the unemployment rate on the rise, how does one find career opportunities fast? One great option is Twitter. Read more…
Recipes For The Holidays
Peppermint Martini Recipe - submitted by Charity Robertson @charitysweb, Director of Communications IIMA
Ginger Cookies Recipe - submitted by James Laitinen @jlate, Director IIMA
Just For Fun!
- Best Christmas Card of the Year! (See the card…)
- What Not To Do For SEO: Over Disclose on Twitter (Watch the Video)
- Home Depot – Watch and Listen to Jingle Bells Played with Power Tools (Watch the Video)
- Host An Ugly Christmas Sweater Party! (Read more…)
Charity’s Book Wishlist (Reading List)
Charity Robertson @charitysweb, Director of Communications IIMA
The Big Switch: Rewiring The World From Edison To Google
Author: Nicholas Carr
While it may seem that we’re in the midst of an unprecedented technological transition, Carr (Does IT Matter?) posits that the direction of the digital revolution has a strong historical corollary: electrification. Carr argues that computing, no longer personal, is going the way of a power utility. Read more…
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Author: Seth Godin
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you’re either remarkable or invisible. In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don’t? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed. Read more…
Always Be Testing: The Complete Guide to Google Website Optimizer
Author: Bryan Eisenberg et al.
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg. Read more…
