Archive for the ‘Resources’ Category

By: Serena Hillman
SerenaSafeMode.com*

A quick reading recommendation for SEObook.com’s SEO Glossary:

The Glossary is a well-put together resource page, highly detailed and probably the most extensive list I have seen, totally worth the 30 minutes or so it takes to review.

The Glossary especially works wonders for aging-typewriter-era-bosses, programmers and anyone I mentioned in this post, to help communicate with internet marketing professionals or just to freshen up on some verbiage.

Check out the Glossary.

Need more info? Here are more resources:

• SEOGlossary.com
• SEMPO
• SEW
• Webmaster World

Rocking comic from http://www.my25percent.com/.

*Serena has been involved within the web industry for 6 years and specializes in Organic Search. She is currently employed as the Director of Marketing and Web Development for ShowTimeTickets.com. Prior to Serena’s career she earned her Bachelors and Masters Degree in Interactive Communications from Quinnipiac University.

By: Serena Hillman
SerenaSafeMode.com*

A quick reading recommendation for SEObook.com’s SEO Glossary:

The Glossary is a well-put together resource page, highly detailed and probably the most extensive list I have seen, totally worth the 30 minutes or so it takes to review.

The Glossary especially works wonders for aging-typewriter-era-bosses, programmers and anyone I mentioned in this post, to help communicate with internet marketing professionals or just to freshen up on some verbiage.

Check out the Glossary.

Need more info? Here are more resources:

• SEOGlossary.com
• SEMPO
• SEW
• Webmaster World

Rocking comic from http://www.my25percent.com/.

*Serena has been involved within the web industry for 6 years and specializes in Organic Search. She is currently employed as the Director of Marketing and Web Development for ShowTimeTickets.com. Prior to Serena’s career she earned her Bachelors and Masters Degree in Interactive Communications from Quinnipiac University.

By: Serena Hillman
SerenaSafeMode.com*

1. Search Engine Strategies Magazine

Every year Search Engine Strategies, the leading global conference and expo series, produces nine yearly issues of the SES Magazine with exclusive articles, event previews, and interviews specifically focused on search marketing and commerce. This magazine is an absolute must read for anyone interested in keeping up-to-date with the digital marketing world. The main reason this is my top pick-they do an excellent job of sorting through the mass amount of information and only report on the must-haves: an absolute necessity for working professionals. You can sign up for your free copy here: Search Engine Strategies Magazine

• Pros: Free, Tangible format (print), great articles, condensed information
• Cons: A little too “advertisey” at times, cycle of news is at the minimum monthly

2. WebProNews

The well known WebProNews portal is a great source for everything going on in search and technology. If you have time to read it daily you will surely impress your friends at the water cooler with up to the minute breaking news. Check out WebProNews.

• Pros: Expert Opinions, diverse RSS options to pin down your area of interest
• Cons: Usability on newsletter is quite frustrating, very ad heavy, sometimes overwhelming amounts of information

3. Alertbox: Jakob Nielsen’s Useit.com

An oldy but a goody. Dr. Jakob Nielsen’s alerts mixes traditional e-newsletter format with an academic twist (actually more like an academic paper with an e-newsletter twist). All reports published follow the scientific method and presents you with the most accurate findings on the web (not surprising from a Doctor). Useit.com is also great for viewing old usability and commerce trends since the mid 90’s. Check out the Doc’s site and/or sign up for his e-newsletter.

• Pros: Great legacy information, expert research, old research topics are frequently revisited
• Cons: Few posts (about 2 a month)

*Serena has been involved within the web industry for 6 years and specializes in Organic Search. She is currently employed as the Director of Marketing and Web Development for ShowTimeTickets.com. Prior to Serena’s career she earned her Bachelors and Masters Degree in Interactive Communications from Quinnipiac University.

SES San Jose 2009 Review:
Duplicate Content & Multiple Site Issues Session

By: Serena Hillman

The Google Booth

After a good sleep at the Hilton San Jose, I wandered to the registration booth, got my Press Badge, and was on my way to the first session: Duplicate Content & Multiple Site Issues

This panel had representation from all three main search engines: Bing, Google and Yahoo. But surprisingly the best presentations were by the two non-search engine representatives: Shari Thurow, Founder & SEO director of Omni Marketing Interactive and Marty Weintraub, President of aimChair.

Shari covered a lot of ground and provided great information about why you want to get rid of duplicates and technically what qualifies as duplicate content. She mentioned some testing her company has been doing regarding navigational usability. Continue…

SES San Jose 2009 Review:
Duplicate Content & Multiple Site Issues Session

By: Serena Hillman

The Google Booth

After a good sleep at the Hilton San Jose, I wandered to the registration booth, got my Press Badge, and was on my way to the first session: Duplicate Content & Multiple Site Issues

This panel had representation from all three main search engines: Bing, Google and Yahoo. But surprisingly the best presentations were by the two non-search engine representatives: Shari Thurow, Founder & SEO director of Omni Marketing Interactive and Marty Weintraub, President of aimChair.

Shari covered a lot of ground and provided great information about why you want to get rid of duplicates and technically what qualifies as duplicate content. She mentioned some testing her company has been doing regarding navigational usability. Continue…

Keynote Charlene Li

SES San Jose 2009 Review:
Morning Keynote: How to Prepare for the Future of Search

By: Serena Hillman

Bright and early Thursday morning co-author of Groundswell: winning in a world transformed by social technologies, Charlene Li took to the stage to review her suggestions on how to prepare for the future of search. Starting with the past she showed the audience what Google looked like in 2001, then what Google looks like today, and finally Bing. She pointed out that the innovation that has transpired in the last decade is a shift more geared towards understanding the users intent. With this she announced the theme of the keynote–people must be at the center of your search strategy, not keywords.

She predicts that in the future social networks will be like air: we don’t go to them but it is all around us, embedded within society. Citing examples of iPhone apps.
Continue…

By: Serena Hillman
SerenaSafeMode.com

Thought I would share this nifty Consumer Profile Tool which profiles engagement within the Social Media space. A great starting point when building your Social Media strategy.

Consumer:

Continue…

By: Serena Hillman
SerenaSafeMode.com

Thought I would share this nifty Consumer Profile Tool which profiles engagement within the Social Media space. A great starting point when building your Social Media strategy.

Consumer:

Continue…

On November 12th,  a day-long seminar on Persuasive Web Design will be held at VKI Studios. The seminar is called “The Art and Science of Online Persuasion: How to Get Visitors to ACT”.

This will be a small, intimate gathering. Participants will get lots of personal attention and will be encouraged to ask questions and share experiences. In this seminar, we won’t dwell on obvious techniques like offering discounts or the power of “free”. Rather, we’ll teach you how to create emotional appeals that may not sound strictly logical… but work!

You will learn 14 diabolically effective persuasion tools:

Ugly Jerry and the Contrast Principle
Optimal Level of Dissonance
Distract then Reframe
Harnessing the Power of People We Like
Plus at least 10 more!

 The seminar will be held at VKI Studios’ head office in Downtown Vancouver (503-1080 Howe St.) from 8.30 to 4.30. Their boardroom only sits 10 people, so space is limited. If you think you might be interested, please call to ask for details. We’d like to ensure that seats go to those who would benefit the most.

 To register, call 1-866-733-8899 ext 242. Mention “IIMA” when registering to save $100 off of the $475 price.

On November 12th,  a day-long seminar on Persuasive Web Design will be held at VKI Studios. The seminar is called “The Art and Science of Online Persuasion: How to Get Visitors to ACT”.

This will be a small, intimate gathering. Participants will get lots of personal attention and will be encouraged to ask questions and share experiences. In this seminar, we won’t dwell on obvious techniques like offering discounts or the power of “free”. Rather, we’ll teach you how to create emotional appeals that may not sound strictly logical… but work!

You will learn 14 diabolically effective persuasion tools:

Ugly Jerry and the Contrast Principle
Optimal Level of Dissonance
Distract then Reframe
Harnessing the Power of People We Like
Plus at least 10 more!

 The seminar will be held at VKI Studios’ head office in Downtown Vancouver (503-1080 Howe St.) from 8.30 to 4.30. Their boardroom only sits 10 people, so space is limited. If you think you might be interested, please call to ask for details. We’d like to ensure that seats go to those who would benefit the most.

 To register, call 1-866-733-8899 ext 242. Mention “IIMA” when registering to save $100 off of the $475 price.