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Agenda ready for Stockholm & Montreal & Calgary updates
IMC is in full swing in 2010 and Montreal is coming up in just a couple of days. Still time if you’d like to join us. Check out speakers & program here.

IMC Stockholm is also ready in terms of who will be speaking, and quite possibly this is the best agenda ever in Stockholm.

IMC Calgary is heating up with lots of great speakers & trainers that will rock Calgary for 2 days.

There are still lots of openings for speakers to our upcoming events in Vancouver, Copenhagen, Helsinki, New York, Barcelona & San Francisco so please fill in our form here if you’re interested.

Lennart Svanberg
Producer

http://InternetMarketingConference.Com

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We had the opportunity to connect with Shane Gibson as he walks us through augmented reality. Watch the commentary and share your thoughts with us.

Rick Spence attended the Art of Marketing last week – where one of the prominent speakers was Mitch Joel – a past IIMA presenter – who left us with a number of provocative thoughts. Did the speakers solve the problems of the online marketing world? no (much to Rick Spence’s chagrin). BUT there are some important take homes – ones that make you think about your business, your brand and what you could be doing to bring about a shift in behaviour towards your brand, your product or whatever your shtick might be.  Spence took the notes – and my best of his best:

1. Success, he says, won’t come from what you do online, but from “the activities of the users in your channel.” Mitch Joel.

2. “People want to buy and interact with brands that stand for something,” Seth Godin says. “This is where it gets really hard for you — because that means you have to stand for something.”

3. Prufrock Coffee, an unassuming coffee shop in east London, England, offers customers a “disloyalty” card, Godin says. Get it punched by visiting eight competitors, and Prufrock will give you a free coffee if you come back. What better way to turn customers into fans? How can you leverage your competition to YOUR advantage?

4. Zippo reignited its own brand, says Othmer, by creating an app that puts a picture of a Zippo lighter, with flame, on your iPhone screen. People hold it up on concerts at arenas where lighters are now forbidden. So maybe you don’t need to make an iphone app. BUT what can you do to reignite your own brand?

5. Chicago-based Max Lenderman, an adman specializing in experiential marketing, says six million new cellphone subscribers sign up every month in India. Nokia markets in remote villages using travelling vans that double as stages for acting out commercials. After online, says Lenderman, experiential/event marketing is the fastest-growing form of marketing. Okay – maybe you aren’t going to start your own travelling Punch & Judy opera – but maybe there’s something you CAN do thats radically different.

I love articles like this. They give me pause – and make me think – I don’t expect speakers to cut up the food on my plate and put in my mouth. I expect them to create an appetite in my brain for more. Stir it up. Sounds like this conference did. Congratulations to the presenters and attendees. Now what can you and I do as friends of IIMA to stir it up in our own digital lives?

Steve Deller
Past President
Past Director, Education
IIMA

by Jens Buch from Online Marketing Luxembourg

Luxembourg, the tiny country in the heart of Europe, is trying harder than ever to put themselves on the map for e-businesses. As a result, the ICT Spring 2010 conference took place on 15 & 16 March 2010. The venue was the new and very modern Luxembourg Congress Center which can hold up to 800 people in its main hall.

The conference was mainly focused on attracting new and existing businesses that operate in any field of technology, to come to Luxembourg and establish their headquarter there. To really emphasize this point, the minister for economy and foreign trade, Jeannot Krecke, gave the keynote on day one and the minister for communications and media, Francois Biltgen, gave the keynote on day two. Seen from an internet marketing perspective, this was not one of the conferences that you attend and leave with a bunch of ideas on how you will make your website convert better. Nevertheless, there were some presentations where very senior staff of leading companies gave out some good figures that an internet marketer can use.

Alexandre Hoffmann, senior director of financial products and business development at paypal Europe:

• 36% of all active ecommerce users on the internet have used paypal before
• 25-30% of all paypal transactions are cross-border
• 10% of the people paying with paypal, use the credit already in their paypal account
• ebay via iPhone grows 10% per month with $600m revenue generated in 2009

Jean Marc Fandel, CEO of Cetrel (Luxembourg’s largest payment processor):

• 625m EUR fraudulent transactions a year or 0.06% of all transaction value

Elmar Heggen, CFO at RTL Group

• >1bn views of video on their online video network in 2009 (mainly French and German ‘catch up’ content)
• core business remains free to air television financed by advertisement, but they are trying to generate more revenue from non-advertising sources. This ranges from iPhone apps to football clubs.

Brian Gammage, VP at Gartner

• By 2012 facebook will be the hub for social networking
• By 2013 the mobile phones will be the #1 device in the world used to access the internet
• By 2014 3bn adults will be able to financially transact via a mobile phone
• By 2015 contextual content will be the norm
• By 2015 internet marketing will be regulated with regards to spam

Brian predicted many more points, but I chose to only cover those that relate to internet marketing. As Brian mentioned in his points – use website analytics to find out where you fit into this picture and use website analytics to see what works for you and what doesn’t.

Richard Nash, Senior Manager EU Public Affairs at ebay

• Ebay is no longer a C2C second hand goods portal. Today ebay is a B2C portal where goods are sold as a fix price.
• Businesses simply uses ebay as another sales channel
• 22% of German ebay sellers say that their brick and mortar store only survives due to profits made via ebay sales

Anne Murrath, Tax Partner at Price Waterhouse Coopers

• You can optimize your VAT setup if you sell digital goods via the internet. By setting up the business in Luxembourg, you can pay 15% VAT regardless of EU country sold to.

J.C. Vignes, EVP at Eurodns

• gTLD are set to become available at $135k

 You can find the full details of the ICT Spring 2010 event here.

Conclusion:

Not a conference for the people on the forefront of internet marketing, but more a conference for senior staff of large companies as well as investors and serial entrepreneurs.  When looking at the sponsor list below, it becomes rather clear. Nevertheless, it was great to see how Luxembourg is really making big efforts in trying to make themselves more visible on the map for technology businesses.

We are coming up to a week in advance of the F5expo. Did you know that 80% of tickets are sold already? So perhaps you have been on the fence about registering and checking out the information on the event. Let me give you five suggestions why you should register today and attend the confrence.

1. Do your research, find out what is new on the market. Find new vendors, partners, businesses that can help you succeed. They are going to be at the tradeshow, ready to help you. Get to know these hardworking people, and what they are known for in their respective industries.

2. If you’re thinking about investing in search marketing or other online services, it’s a great place to come meet the talent in person. F5expo is bringing more attendees and very thought provoking speakers, many of whom are high caliber. This is not a webinar, or some other free information session. This is the right venue, the right environment to learn, come and enjoy the experience.

3. You may learn something that can make you a lot of money. One of my clients learned from one of the speakers at the F5expo that by making a single change to their URL structure and saw a 26% increase in revenue. What are you going to learn at this conference that will help you in ways you never imagined?

4. Members of the International Internet Marketing Association get a free access code to the tradeshow by using this referral code 49904. If you are registering for the full event, use this referral code IIMAF510. This is your opportunity to connect with people in person, the only way people do business so get connected!

5. Your competition may be going.

Registration information

Date:    Wednesday, April 7th, 2010
Time:    Conference 8:30am – 4:00pm / Networking reception 5:30pm – 9:00pm
Venue:  Vancouver Convention Centre (map)  – The Landing – Networking reception @ 375 Water Street (map)
Cost:     Full conference pass – Block 3 – $300 while inventory lasts

Please use the complimentary code to join us at our tradeshow booth. Register today!

http://www.f5-expo.com/register

Only One More Day to Register!

If you haven’t already registered for this Wednesday’s much-anticipated F5 Expo, what are you waiting for! You have until midnight tonight to take advantage of the discounted rate for All-Inclusive and Slim passes, otherwise you’ll be paying full price at the door, and in these economic times, who wants to pay full price!

Register now: www.f5-expo.com/attendees

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Malcolm Gladwell – Innovation & Limitation

After months of waiting, we are only a few short hours from Malcolm Gladwell’s keynote presentation: Innovation & Limitation. In this one-hour session, Gladwell will speak about the recent explosion of social media, how it can be used to transform human engagement, and what, if any, downsides there are to phenomena like Twitter and Facebook.

Tickets to Gladwell’s presentation are only included in the All-Inclusive Conference Pass. Don’t have an All-Inclusive pass but are itching to see Gladwell live? Register for his presentation now! www.f5-expo.com/attendees

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The Deets on Internet at the Show

There is internet available to those who need it at the Vancouver Convention Centre. Sadly though, it’s not free ☹. But for $15 you get hotspot internet access for the full day … all you need to do is pay on the spot with your credit card. A little old school if you ask us, but what can we do!

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Escape Rainy Vancouver with a Trip to Vegas!

Got an iPhone? Well then you are in luck, because F5 and Mobio are giving you an opportunity to win a 3-night trip to Las Vegas, generously donated by Flight Centre, just for using Mobio. To enter, simply download Mobio if you don’t already have it and scan the unique QR barcode at the booths of participating exhibitors. The more barcodes you scan, the greater your chances of winning!

*Non-iPhone users may enter the draw by dropping their business card in the F5 draw box.

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A Quick F5 Shout Out

We wanted to give a quick shout out to our Platinum and Gold sponsors for helping us put together what we know is going to be an amazing event. Thank you to Microsoft, Peer 1 Hosting, 6S Marketing, the Globe and Mail, and to Urban Barn for providing us with furniture for the media centre on the day of the event!

See you at the show!!

Sincerely,

Lindsay, Nels, Rosanna, & the rest of the F5 team.

www.f5-expo.com/team

On May 20, OMS kicks off its 23-City Tour!  From Seattle to New York, each event will be jam-packed with a full day of online marketing education and local networking opportunities. Find your city and register today.

Free Online Marketing Virtual Summit on May 27

OMS and ClickZ are going virtual on May 27th with a brand new event presented entirely online!  Learn from eight free tracks, covering all major online marketing topics, including Social Media, Demand Generation, Integrated Marketing, Search and Email – all from the comfort of your home or office. Register now for FREE

IMC Vancouver 2010 Meet the Speakers:

Nathalie Baudoin, VP Marketing and Communications, MEC

A passionate marketer with her heart in the outdoors, Nathalie has 20 years experience in the outdoor retail sector connecting brands and communities of users. From 1989 to 2001 she oversaw communications and marketing for Patagonia Europe, launching the brand in 10 European countries and 5 languages.

More recently she was the Principal of Green Press, a Paris- based consulting firm providing sustainability communications to businesses and NGO in France. A native of France , Ms Baudoin holds a Masters in Foreign languages from La Sorbonne University and an Executive Graduate degree from Insead Business School in France.

In her free time she enjoys back country skiing, hiking and closer to home she runs, cycles and swims.

Register for IMC Vancouver.

Top Speakers from around the globe will converge on Vancouver, Canada on May 6, 2011 for the IIMA Fusion Spring 2011 Conference. The conference will cover the changing landscape of search with comprehensive strategies from the world’s search marketing leaders.

Confirmed!

Rand Fishkin, Founder of SEO Moz – Confirmed for Keynote

SEO Pioneer, Rand Fishkin was named one of the top tech entrepreneurs under 30 in 2009, built a business (SEO Moz), a suite of tools that has become one of the key components of many Search Engine Marketer’s daily life.

Rand is famous for several other things as well.. he showed up wearing bright yellow shoes to his first conference because he wanted to make sure people could pick him out. He also took out a spot on national TV in order to propose to his now wife, Geraldine.

Check Out Rand:

(VIDEO)

Stephan Spencer, President of Net Concepts, and author of The Art of SEO published in October 2009 by O’Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. Stephan has consulted on Search strategy for some of the world’s largest companies. In addition to SEO consulting, they have a search engine optimization (SEO) technology platform that helps online retailers optimize landing pages for natural search. Their clients include Gorton’s, Cabela’s, Verizon, REI, InfoSpace, Kohl’s, The Sharper Image, Wella, Hanes Brands (Sara Lee Direct), the American Marketing Association (MarketingPower.com), and MP3.com.

(VIDEO)

Limited to 100 Attendees!

Register Now!!

We’re pleased to announce the addition of several exceptionally talented speakers to our Fusion 2011 event. IIMA has made it their goal to bring you the best in Online Marketing in Vancouver and around the world. We invite you to read below to see more about these excellent mobile, search, and social minded professionals.

Noah Kagan

How Facebook & Twitter are Killing Your Chances of Success

As social media becomes more influential in our daily lives, user behavior online is also being affected. Every day we see Facebook and Twitter pages promoted by businesses of all sizes, but is this the most effective way? Are there any alternative ways of promoting your business in social circles? Find out how promoting your social media site is not as effective as building an experience around your business.

Noah Kagan is the Chief Sumo of AppSumo.com, a daily deals site for web geeks.  He was one of the first employees at Facebook.com and Mint.com. Noah doesn’t like referring to himself in third person. Later, Noah started kickflip which became the #1 Facebook app company, following an advertising melt down they moved the business to monetizing virtual goods. Gambit became a multi-million dollar business and helped power: Zynga, Playdom, Gaia Online and many more. Ps. You should check out AppSumo.com and follow @NoahKagan

Andre Charland

Andre Charland is the co-founder and CEO at Nitobi Inc. He’s been at the forefront of Web 2.0 software development for almost a decade and is an expert on the next generation web. Andre is an advocate for usability and user experience and speaks regularly about how to keep users engaged and active on websites or web-based application. Most recently Andre presented on the Adobe AIR Tour throughout Europe. He’s also been a speaker at the Voices That Matter web design conference, Adobe MAX, JavaOne and AjaxWorld. Andre is the co-author of “Enterprise Ajax”, published by Prentice Hall last summer and is the lead blogger for O’Reilly’s InsideRIA.com.

Melissa Lai

Mobile browsing is predicated to outpace desktop browsing by 2015. This is not only a change in the way consumers shop, but it’s a change in lifestyle. The growth of social media, internet marketing, and technology is changing the way we do business, acquire customers, and keep them loyal. Are you ready? Mobile is no longer a question of whether one should create a mobile site but merely a question of when and how.

Learn how mobile will affect your business and marketing strategies and how you can make mobile work for you.

Melissa leads the marketing efforts for Mobify: Mobify Studio and Mobify Enterprise solutions. She is responsible for the planning and execution of marketing initiatives, social media networks, public relations, advertising, partnerships, client launches, product launches, promotions, and leading the marketing department.

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If you’re excited as we are, we look forward to seeing you in attendance. Come learn and connect with other Internet Marketing related Professionals.

Date: May 6th 2011, 8am – 6pm
Location: Marriott Renaissance Hotel, Vancouver BC

Register Here!