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OMS Is Coming to a City Near You!^{Updated 10/05/10}
F5 Expo: Search Marketing in 2010^{Updated 25/04/10}
F5 Expo: Cloud Computing Session^{Updated 21/04/10}
F5 Expo: Overview^{Updated 21/04/10}
The Show Has Arrived! F5expo in Vancouver.^{Updated 06/04/10}

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Archive for the ‘Uncategorized’ Category

Olympic Hockey Tweetup – Vancouver February 18th

^02/12/2010

The International Internet Marketing Association invites you to come meet Vancouver’s social media community and watch Canada (and Switzerland) go for the gold. This “tweet-up” will be held at the Caprice (aka “Social Media House”) with brand new renovations, huge screens and wall to wall sound.

This event is scheduled to start on: Feb. 18, 4:30 PM PST, this is a free opportunity to celebrate with friends. Come join us to cheer on our Canadian Men’s Olympic team. At 8:00 PM PST, we have a special guest joining us.

Show your support by following this link. http://bit.ly/Olympic_Tweetup_Feb18

Organized By: Jason Baker, Shane Gibson & Stephen Jagger with the support of Social Media Club Vancouver and the International Internet Marketing Association.

Internet Marketing Conference – Agenda ready for Stockholm & Montreal & Calgary

^02/15/2010

Agenda ready for Stockholm & Montreal & Calgary updates
IMC is in full swing in 2010 and Montreal is coming up in just a couple of days. Still time if you’d like to join us. Check out speakers & program here.

IMC Stockholm is also ready in terms of who will be speaking, and quite possibly this is the best agenda ever in Stockholm.

IMC Calgary is heating up with lots of great speakers & trainers that will rock Calgary for 2 days.

There are still lots of openings for speakers to our upcoming events in Vancouver, Copenhagen, Helsinki, New York, Barcelona & San Francisco so please fill in our form here if you’re interested.

Have a great week,

Lennart Svanberg
Producer
http://InternetMarketingConference.Com
Follow us on Twitter

2010 Olympics Augmented Reality by Yahoo at their Fancouver location.

^02/19/2010

We had the opportunity to connect with Shane Gibson as he walks us through augmented reality. Watch the commentary and share your thoughts with us.

A little pay back

^03/02/2010

I’m starting the New Year feeling pretty damn lucky. I have a job I love, we’ve got great energy, and the company has tremendous upside. As you may have seen in a previous post, much has changed for me over the past year. Although the economy has improved, unfortunately there are still many friends who are in transition. I am so grateful for the help and support that many friends gave me during my jobless period. Today, it is time to give back.

Doug Haslam is making a career transition. This is the first time in about ten years that he’s left one job without immediately having another to go to. Doug is truly one of the nicest guys in social media. He was one of my first friends on Twitter. Doug is generous by being helpful to all he “meets” online. He is so witty that it’s no surprise that he had a ton of followers when the Twitter universe was small and that actually meant something. With his Boston references and Sox chatter, he always helps me stay connected to the Hub of the Universe, even from 3000 miles away. I am confident that Doug will find a great opportunity that suits him soon. He is just too bright, too connected, and too much of a real PR professional that understands social media as well as traditional media. As you can imagine, Doug has a wealth of social capital that will no doubt help him. He’s also got some pretty good insights on using social media to find a job. Having been through it myself, I know he’s got the right approach that will propel his career. Still, I know that a little help from his friends will be appreciated.

So how can you help Doug? Even if you don’t live near him or work in his industry? If we’ve learned anything from social media over these last few years, it’s the importance of community and the connections we make within that community. In my experience, there are three things that will always help and always be appreciated.

Reach out to him and make an introduction that you think will be meaningful.
Write a Linkedin recommendation for Doug.
Write a blog post like this one which will introduce Doug to your blog community.

These actions are not hard to do and take it from me, not only are they appreciated greatly, but they do help.

This article was submitted to us by Warren Sukernek is Partner and Vice President of Strategies at Lift9, a social media services firm specializing in social media analytics and research. With its research staff in Vietnam, Lift 9 provides its clients with actionable insights based on listening to the social web. Warren develops monitoring programs for marketers and implements listening best practices.

Dellnotes – Directors cut

^03/09/2010

Rick Spence attended the Art of Marketing last week – where one of the prominent speakers was Mitch Joel – a past IIMA presenter – who left us with a number of provocative thoughts. Did the speakers solve the problems of the online marketing world? no (much to Rick Spence’s chagrin). BUT there are some important take homes – ones that make you think about your business, your brand and what you could be doing to bring about a shift in behaviour towards your brand, your product or whatever your shtick might be. Spence took the notes – and my best of his best:

1. Success, he says, won’t come from what you do online, but from “the activities of the users in your channel.” Mitch Joel.

2. “People want to buy and interact with brands that stand for something,” Seth Godin says. “This is where it gets really hard for you — because that means you have to stand for something.”

3. Prufrock Coffee, an unassuming coffee shop in east London, England, offers customers a “disloyalty” card, Godin says. Get it punched by visiting eight competitors, and Prufrock will give you a free coffee if you come back. What better way to turn customers into fans? How can you leverage your competition to YOUR advantage?

4. Zippo reignited its own brand, says Othmer, by creating an app that puts a picture of a Zippo lighter, with flame, on your iPhone screen. People hold it up on concerts at arenas where lighters are now forbidden. So maybe you don’t need to make an iphone app. BUT what can you do to reignite your own brand?

5. Chicago-based Max Lenderman, an adman specializing in experiential marketing, says six million new cellphone subscribers sign up every month in India. Nokia markets in remote villages using travelling vans that double as stages for acting out commercials. After online, says Lenderman, experiential/event marketing is the fastest-growing form of marketing. Okay – maybe you aren’t going to start your own travelling Punch & Judy opera – but maybe there’s something you CAN do thats radically different.

I love articles like this. They give me pause – and make me think – I don’t expect speakers to cut up the food on my plate and put in my mouth. I expect them to create an appetite in my brain for more. Stir it up. Sounds like this conference did. Congratulations to the presenters and attendees. Now what can you and I do as friends of IIMA to stir it up in our own digital lives?

Steve Deller
Past President
Past Director, Education
IIMA

Twitter: Trust and Safety

^03/09/2010

As Director of Twitter’s Trust and Safety team, a big part of my job is focused on the detection and prevention of spam and abuse. A couple weeks ago, Today, we’re launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks. By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter. Even if a bad link is already sent out in an email notification and somebody clicks on it, we’ll be able keep that user safe.

Since these attacks occur primarily on Direct Messages and email notifications about Direct Messages, this is where we have focused our initial efforts. For the most part, you will not notice this feature because it works behind the scenes but you may notice links shortened to twt.tl in Direct Messages and email notifications. Special thanks to @wfarner and @ram for building this service and helping keep us all a little safer!

Posted by @delbius at 4:34 PM

Report from ICT Spring 2010 Luxembourg

^03/19/2010

by Jens Buch from Online Marketing Luxembourg

Luxembourg, the tiny country in the heart of Europe, is trying harder than ever to put themselves on the map for e-businesses. As a result, the ICT Spring 2010 conference took place on 15 & 16 March 2010. The venue was the new and very modern Luxembourg Congress Center which can hold up to 800 people in its main hall.

The conference was mainly focused on attracting new and existing businesses that operate in any field of technology, to come to Luxembourg and establish their headquarter there. To really emphasize this point, the minister for economy and foreign trade, Jeannot Krecke, gave the keynote on day one and the minister for communications and media, Francois Biltgen, gave the keynote on day two. Seen from an internet marketing perspective, this was not one of the conferences that you attend and leave with a bunch of ideas on how you will make your website convert better. Nevertheless, there were some presentations where very senior staff of leading companies gave out some good figures that an internet marketer can use.

Alexandre Hoffmann, senior director of financial products and business development at paypal Europe:

36% of all active ecommerce users on the internet have used paypal before
25-30% of all paypal transactions are cross-border
10% of the people paying with paypal, use the credit already in their paypal account
ebay via iPhone grows 10% per month with $600m revenue generated in 2009

Jean Marc Fandel, CEO of Cetrel (Luxembourg’s largest payment processor):

625m EUR fraudulent transactions a year or 0.06% of all transaction value

Elmar Heggen, CFO at RTL Group

>1bn views of video on their online video network in 2009 (mainly French and German ‘catch up’ content)
core business remains free to air television financed by advertisement, but they are trying to generate more revenue from non-advertising sources. This ranges from iPhone apps to football clubs.

Brian Gammage, VP at Gartner

By 2012 facebook will be the hub for social networking
By 2013 the mobile phones will be the #1 device in the world used to access the internet
By 2014 3bn adults will be able to financially transact via a mobile phone
By 2015 contextual content will be the norm
By 2015 internet marketing will be regulated with regards to spam

Brian predicted many more points, but I chose to only cover those that relate to internet marketing. As Brian mentioned in his points – use website analytics to find out where you fit into this picture and use website analytics to see what works for you and what doesn’t.

Richard Nash, Senior Manager EU Public Affairs at ebay

Ebay is no longer a C2C second hand goods portal. Today ebay is a B2C portal where goods are sold as a fix price.
Businesses simply uses ebay as another sales channel
22% of German ebay sellers say that their brick and mortar store only survives due to profits made via ebay sales

Anne Murrath, Tax Partner at Price Waterhouse Coopers

You can optimize your VAT setup if you sell digital goods via the internet. By setting up the business in Luxembourg, you can pay 15% VAT regardless of EU country sold to.

J.C. Vignes, EVP at Eurodns

gTLD are set to become available at $135k

You can find the full details of the ICT Spring 2010 event here.

Conclusion:

Not a conference for the people on the forefront of internet marketing, but more a conference for senior staff of large companies as well as investors and serial entrepreneurs. When looking at the sponsor list below, it becomes rather clear. Nevertheless, it was great to see how Luxembourg is really making big efforts in trying to make themselves more visible on the map for technology businesses.

April 7th – Join the International Internet Marketing Association at the F5expo

^03/31/2010

We are coming up to a week in advance of the F5expo. Did you know that 80% of tickets are sold already? So perhaps you have been on the fence about registering and checking out the information on the event. Let me give you five suggestions why you should register today and attend the confrence.

1. Do your research, find out what is new on the market. Find new vendors, partners, businesses that can help you succeed. They are going to be at the tradeshow, ready to help you. Get to know these hardworking people, and what they are known for in their respective industries.

2. If you’re thinking about investing in search marketing or other online services, it’s a great place to come meet the talent in person. F5expo is bringing more attendees and very thought provoking speakers, many of whom are high caliber. This is not a webinar, or some other free information session. This is the right venue, the right environment to learn, come and enjoy the experience.

3. You may learn something that can make you a lot of money. One of my clients learned from one of the speakers at the F5expo that by making a single change to their URL structure and saw a 26% increase in revenue. What are you going to learn at this conference that will help you in ways you never imagined?

4. Members of the International Internet Marketing Association get a free access code to the tradeshow by using this referral code 49904. If you are registering for the full event, use this referral code IIMAF510. This is your opportunity to connect with people in person, the only way people do business so get connected!

5. Your competition may be going.

Registration information

Date:    Wednesday, April 7th, 2010
Time:    Conference 8:30am – 4:00pm / Networking reception 5:30pm – 9:00pm
Venue:  Vancouver Convention Centre (map) – The Landing – Networking reception @ 375 Water Street (map)
Cost:     Full conference pass – Block 3 – $300 while inventory lasts

Please use the complimentary code to join us at our tradeshow booth. Register today!

http://www.f5-expo.com/register

The Show Has Arrived! F5expo in Vancouver.

^04/06/2010

Only One More Day to Register!

If you haven’t already registered for this Wednesday’s much-anticipated F5 Expo, what are you waiting for! You have until midnight tonight to take advantage of the discounted rate for All-Inclusive and Slim passes, otherwise you’ll be paying full price at the door, and in these economic times, who wants to pay full price!

==============================================

Malcolm Gladwell – Innovation & Limitation

After months of waiting, we are only a few short hours from Malcolm Gladwell’s keynote presentation: Innovation & Limitation. In this one-hour session, Gladwell will speak about the recent explosion of social media, how it can be used to transform human engagement, and what, if any, downsides there are to phenomena like Twitter and Facebook.

Tickets to Gladwell’s presentation are only included in the All-Inclusive Conference Pass. Don’t have an All-Inclusive pass but are itching to see Gladwell live? Register for his presentation now! www.f5-expo.com/attendees

==============================================

The Deets on Internet at the Show

There is internet available to those who need it at the Vancouver Convention Centre. Sadly though, it’s not free ☹. But for $15 you get hotspot internet access for the full day … all you need to do is pay on the spot with your credit card. A little old school if you ask us, but what can we do!

==============================================

Escape Rainy Vancouver with a Trip to Vegas!

Got an iPhone? Well then you are in luck, because F5 and Mobio are giving you an opportunity to win a 3-night trip to Las Vegas, generously donated by Flight Centre, just for using Mobio. To enter, simply download Mobio if you don’t already have it and scan the unique QR barcode at the booths of participating exhibitors. The more barcodes you scan, the greater your chances of winning!

*Non-iPhone users may enter the draw by dropping their business card in the F5 draw box.

==============================================

A Quick F5 Shout Out

We wanted to give a quick shout out to our Platinum and Gold sponsors for helping us put together what we know is going to be an amazing event. Thank you to Microsoft, Peer 1 Hosting, 6S Marketing, the Globe and Mail, and to Urban Barn for providing us with furniture for the media centre on the day of the event!

See you at the show!!

Sincerely,

Lindsay, Nels, Rosanna, & the rest of the F5 team.

www.f5-expo.com/team

OMS Is Coming to a City Near You!

^05/10/2010

On May 20, OMS kicks off its 23-City Tour! From Seattle to New York, each event will be jam-packed with a full day of online marketing education and local networking opportunities. Find your city and register today.

Free Online Marketing Virtual Summit on May 27

OMS and ClickZ are going virtual on May 27th with a brand new event presented entirely online! Learn from eight free tracks, covering all major online marketing topics, including Social Media, Demand Generation, Integrated Marketing, Search and Email – all from the comfort of your home or office. Register now for FREE

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