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As digital marketing’s share continues to increase, and because of the increasing sophistication of behavioral psychology and psychological linguistics as applied to internet marketing, there have been important increases in:

  • engagement
  • innovation
  • connection
  • conversation
  • measurability
  • ROI

The objective of the community is to share an aggregation of ideas, comment, criticism and observation about the world of digital communication and marketing. All content is to be generated by IIMA members, through sharing links, blogging Twitter, Facebook and other forms of social media.

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    • Liveblogging – Harnessing the Power of a Crowd

      Liveblogged by Guacira Naves (The Online Strategy House) Shortly, we'll be liveblogging Richard J. Goossen's presentation on "Harnessing the power of a crowd",

    • Twitter: Trust and Safety

      As Director of Twitter's Trust and Safety team, a big part of my job is focused on the detection and prevention of spam and abuse. A couple weeks ago, Today, w

    • Dellnotes – Directors cut

      Rick Spence attended the Art of Marketing last week - where one of the prominent speakers was Mitch Joel - a past IIMA presenter - who left us with a number of

    • Calgary starts next week, Stockholm in 2 weeks.

      IMC's first event in Montréal gave us great insights into what topics are hottest in our Industry today. Next week IMC's tour arrives in Calgary & the week

    • Learning to Dance with the Hippo

      By: Serena Hillman SerenaSafeMode.com* Last Thursday I had the pleasure of attending VKI Studios 1st training session, in a series of 4, which focus on essentia

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