Crash Course on Persuasive Web Design

On November 12th,  a day-long seminar on Persuasive Web Design will be held at VKI Studios. The seminar is called “The Art and Science of Online Persuasion: How to Get Visitors to ACT”.

This will be a small, intimate gathering. Participants will get lots of personal attention and will be encouraged to ask questions and share experiences. In this seminar, we won’t dwell on obvious techniques like offering discounts or the power of “free”. Rather, we’ll teach you how to create emotional appeals that may not sound strictly logical… but work!

You will learn 14 diabolically effective persuasion tools:

Ugly Jerry and the Contrast Principle
Optimal Level of Dissonance
Distract then Reframe
Harnessing the Power of People We Like
Plus at least 10 more!

 The seminar will be held at VKI Studios’ head office in Downtown Vancouver (503-1080 Howe St.) from 8.30 to 4.30. Their boardroom only sits 10 people, so space is limited. If you think you might be interested, please call to ask for details. We’d like to ensure that seats go to those who would benefit the most.

 To register, call 1-866-733-8899 ext 242. Mention “IIMA” when registering to save $100 off of the $475 price.

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