Speakers

Fear and Loathing on the Integrated Campaign Management Trail

Catherine Winters

Direct Response Manager, Consumer Solutions,
TELUS

With over four and a half years of experience in Second Life, Catherine Winters is one of the longest-tenured users in Second Life. As her virtual alter-ego Catherine Omega, she co-founded the original LSL Wiki, today the preeminent Second Life programming reference. Catherine currently resides in Vancouver, BC, where she works as a branding and marketing consultant, advising Second Life content developers and marketers on conducting effective campaigns within virtual worlds. Catherine's past professional experience includes having served as Managing Director of Virtual Worlds for Social Signal Networks and coauthor of Second Life: The Official Guide.

Catherine Winters

Direct Response Manager, Consumer Solutions,
TELUS

With over four and a half years of experience in Second Life, Catherine Winters is one of the longest-tenured users in Second Life. As her virtual alter-ego Catherine Omega, she co-founded the original LSL Wiki, today the preeminent Second Life programming reference. Catherine currently resides in Vancouver, BC, where she works as a branding and marketing consultant, advising Second Life content developers and marketers on conducting effective campaigns within virtual worlds. Catherine's past professional experience includes having served as Managing Director of Virtual Worlds for Social Signal Networks and coauthor of Second Life: The Official Guide.

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IIMA Social Networking Links

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