Past Speakers

Catherine Winters

Direct Response Manager, Consumer Solutions,
TELUS

With over four and a half years of experience in Second Life, Catherine Winters is one of the longest-tenured users in Second Life. As her virtual alter-ego Catherine Omega, she co-founded the original LSL Wiki, today the preeminent Second Life programming reference. Catherine currently resides in Vancouver, BC, where she works as a branding and marketing consultant, advising Second Life content developers and marketers on conducting effective campaigns within virtual worlds. Catherine’s past professional experience includes having served as Managing Director of Virtual Worlds for Social Signal Networks and coauthor of Second Life: The Official Guide.

Tami Gillespie, Direct Response Manager, Consumer Solutions, TELUS

Tami Gillespie, Direct Response Manager of Consumer Solutions at TELUS spearheaded the creation of Sparkle Dale, TELUS’ virtual team member of Second Life. The TELUS virtual store in Second Life was initiated and project managed by Tami since it’s opening in August 2006. TELUS is the first Canadian company to open up shop in Second Life.

Tami joins our panel to discuss effective marketing within the Second Life metaverse. With over 15 years of experience in direct response marketing for agencies and client side companies, Tami has developed a deep portfolio of e-mail and interactive campaigns. In 1998, Tami moved west from Toronto to join the TELUS team in Vancouver, working on both business and consumer lines of business in the marketing communications groups. Her notable achievements include management of all the direct response campaigns for western Canada Consumer Solutions as well as the creation of Sparkle Dale, a TELUS’ avatar in Second Life.

Canadian E-mail marketing: how do you measure up?
Paula Skaper
President and General Manager,Kinetix Media Communications
Paula Skaper is an ebusiness expert with over 15 years of ebusiness marketing and media experience. She is an instructor of e-Commerce at BCIT, Past President of the IIMA (International Internet Marketing Association), an active member of both the BCAIM and the Vancouver Board of Trade, and regularly writes and speaks on issues surrounding every aspect of eMarketing. Paula is also the editor of Digital Conversations.

Prior to starting Kinetix in January 2000, Paula held senior management positions with various media and consulting firms, implementing successful ecommerce, emarketing and web analytics strategies for a diverse array of clients including HSBC Bank USA, London Drugs, ACCPAC International and MDSI Mobile Data Solutions

‘Building Online Communities’ the bait to catch plenty of fish in the virtual sea
Markus Frind
Creator and Owner, PlentyofFish.com

Markus Frind is the creator of PlentyofFish, which currently ranks as the top dating site in Canada (Alexa) and the fifth largest in the U.S.A. (Hitwise).

Markus originally created the site in 2003 as a project to teach himself ASP.NET. Most of the day to day tasks required to run PlentyofFish have been automated and the site has been engineered to grow by word of mouth, rather than through traditional online advertising spends. He has no employees and works out of his apartment in Vancouver, Canada.

Alexandra Samuel,
CEO, SocialSignal.com

As one of the founders of Social Signal, Alex is building on her years of consulting, research and writing on online community and civic participation. From her doctoral research at Harvard into her hacktivism (politically-motivated computer hacking) to serving as the research director for a consortium of 20 governments and businesses from around the world, Alex has developed an extensive understanding of both the technologies and practices that foster meaningful online participation.

Ellie Sykes,
Vice President, Qualitative and Online Communities, Angus Reid Strategies/ Vision Critical

Ellie Sykes is Angus Reid Strategy’s qualitative thought leader. Ellie’s goal is to develop technologically innovative approaches to qualitative research which will help define simple solutions to client’s complex questions and challenges. Ellie has nine years of business intelligence experience partnering with clients across Canada to build brands, develop products, retain customers, evaluate communications, develop strategy, facilitate change, and manage databases. She previously operated her own consulting business and was a Partner with Market Explorers, a Vancouver based company specializing in communications evaluation. Ellie has also taught Marketing, International Market Planning and Marketing Research at BCIT. Ellie is a Certified Marketing Research Professional (CMRP) and has been a member in good standing of the MRIA (formerly PMRS) since 1997. She is an At Large Director on MRIA’s National Executive and is also the National Membership Chair. Ellie has a BA in History and Geography from Wilfrid Laurier University, and a Post Graduate in Research Analysis from Georgian College.

James Richardson

James Richardson has spent the last 11 years of his professional careers in key business development and marketing management roles in new technology companies with particular emphasis on channel marketing, content management and ecommerce. He has worked with emerging software development firms like Interactive Tools and IdeaLever as well as the local giant of community classifieds Trader Corporation, whose divisions Buysell.com and Autotrader.ca have helped to shape Canada’s online classifieds community. He is an online evangelist with a passion for helping companies to clarify and focus the development of their ebusiness channels. His interests extend to web usability, analytics, and the challenges of understanding the shifting sands of online community and collaboration.

A resident of Vancouver, James is engaged to Rhonda DeJong, a teacher and avid outdoor enthusiast who gladly indulges his love of cycling, espresso and weekend rides.

Ean Jackson
AnalyticsMarketing.com

Jackson is well known and very active in the BC technology community. He is a frequent speaker on business and technology topics. His volunteer directorships include the International Internet Marketing Association, Science World Foundation, Vancouver Board of Trade Leaders of Tomorrow and UBC Executive Mentor Program. Jackson coaches early stage businesses in the marketing and sales areas as mentor for the New Ventures BC competition. A former Canadian National Team manager, competitive long distance runner and triathlete, Jackson remains heavily involved with amateur athletics.

Fluent in four languages (English, French, Spanish, German), Jackson’s educational background includes an undergraduate degree in Arts (University of Western Ontario), a graduate degree in Electrical Engineering (Southern Methodist University) and a certificate in Internet Marketing (University of British Columbia.) Jackson currently serves on the faculty of the University of Phoenix, where he teaches courses in technology, entrepreneurship and eBusiness in the MBA program.

‘Fresh Content’ – the NEW engine behind SEO!
Barbara Coll
CEO, Webmama.com

Entrepreneur Barbara Coll has been involved with product and program marketing in Silicon Valley for 19 years, including marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia). She is the founder and CEO of WebMama.com, Inc., a $4M a year search engine marketing company based in Palo Alto, CA.

Prior to moving to California from Canada she obtained her Bachelor of Engineering in Computer Systems – that is why she can both “walk the walk” and “talk the talk” of California’s technological Silicon Valley. In September of 1996, she founded WebMama.com, Inc. to provide internet marketing services to online businesses.

Core Values: Your Brand’s Online Secret Weapon
Jason Mogus
CEO, Communicopia

Jason is the CEO of Communicopia, a local interactive agency that has helped organizations working at the leading edge of social change engage their audiences through the power of the web for over 13 years. Jason leads branding and online strategy engagements for clients including North America’s largest sustainable development, Loreto Bay Company, the BC Cancer Foundation, Environmental Defence Canada, and the United Nations Foundation. Jason is a partner and board member with BC Technology Social Venture Partners, and is the founder of the Web of Change conference at Hollyhock Retreat Center, which in its sixth year is the premier summit for leaders in the “social tech” movement.

Robert V. Kozinets
Associate Professor of Marketing
Schulich School of Business, York

Kellogg School Interview with Professor Kozinets

Robert V. Kozinets Robert V. Kozinets is an Associate Professor of Marketing at York University’s Schulich School of Business. An anthropologist by training, he developed and continues to expand the technique of netnography or Internet ethnography for the marketing-related study of virtual communities and computer-mediated communications. He has also been instrumental in developing videography as a marketing and consumer research methodology. His research on virtual communications, online branding, community marketing, and retailing has been published in journals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Contemporary Ethnography and the Journal of Retailing. He is currently editing a volume on Consumer Tribes along with Avi Shankar and Bernard Cova.

The Wireless World
Marketing at Light Speed
Jeff Whitson
Senior Account Manager
TELUS Mobility Corporate Sales, Wireless Data

Jeff Whitson has spent 13 years in TELUS. He has been a member of numerous Marketing and Sales Divisions within TELUS. He currently holds the title of Senior Account Manager in TELUS Business Solutions-Wireless Data Division. Prior to joining TELUS Mobility, Jeff worked in the TELUS Internet and Multimedia Division as a Business Development Manager, where he was responsible for introducing IP based Unified Messaging and Voice Over the Internet calling to the city portals, “myBC.com”, “myTO.com” and “Alberta.com”. Jeff holds a BBA from Simon Fraser University and a Certificate in eBusiness from the University of British Columbia.

Jeff will be speaking on wireless data solutions available from TELUS Mobility in a corporate environment. While most people associate wireless with the innovative gadgets on the market today, Jeff believes the greater wireless story is being written by companies that are “untethering” their organizations and dramatically strengthening customer service, streamlining operations and improving employee productivity. Jeff will be discussing solutions that are real and available in the market today-and being adopted by leading corporations looking to improve productivity and ROI.

Patrick Payne
Wireless Innovation Network, BC

Patrick Payne Patrick is the founder and president of Mobile Operandi Communications Corp. Mobile Operandi has created a service called “mophone” – it is the easiest way to create, manage and share a user’s complete mobile environment. Mophone exposes the mobile assets, feature set and functionality in a web environment that is unique, personal and persistent to the end-user’s handset and phone number. Prior to founding Mobile Operandi, Patrick worked directly with major European mobile operators, end-users and mobile data application companies as a senior executive with Ericsson, in Brussels. He was directly responsible for the Mobile Internet division including sales, business development, external partnering activities and mobile internet strategies. Patrick was also a co-founder and director of a successful software company Memex Software Inc. that developed and delivered a sophisticated television management system for to the world market notably DirecTv in the USA. Patrick has also produced 3 Canadian feature films. In 1987, Patrick created the music for Test Drive the best selling computer game in the world for Distinctive software – now Electronic Arts. He is an active member and director of the Wireless Innovation Network of BC (WINBC). Patrick received a BA double major in Film & Television and Music from UBC. Patrick is also an avid chess player and musician.

Glen Brownlee
Tantalus

Glen has over 30 years experience in the computer and communications industry. He is the former President and Chief Operating Office of Sierra Wireless and has held senior positions as Vice President and General Manager of the Mobile Data Division of Motorola, a $100 million division with the worldwide mobile data mandate. Prior to that, Glen was President and CEO of Simware Inc., a software company focused on delivering Extranet business-to-business eCommerce solutions. He was also in sales, marketing, and general management with Systems Dimensions Ltd., Datacrown and Crowntek (all now part of IBM). Glen serves on the Board of Directors of Webtech Wireless Inc., as well as the Advisory Board of the Power Technology Alliance.

Gary Birch
Executive Director
Neil Squire Foundation

Gary Birch was appointed Director of Research and Development at the Neil Squire Foundation in 1988 and then in 1994 was appointed Executive Director. He is responsible for the on-going operations at the Neil Squire Foundation including the supervision of a Research and Development team; the preparation and supervision of contract proposals and budgets for government sponsored service delivery projects; and the overall future direction and development of the Neil Squire Foundation.

Gary earned his B.A. Sc. in Electrical Engineering in 1983, and in 1988 received a Doctorate in Electrical Engineering (Biomedical Signal Processing), both from the University of British Columbia. His specific areas of expertise are assistive technologies, EEG signal processing, direct brain-computer interface, digital signal processing, human-machine interface systems, biological systems, wireless technology, robotic control systems, environmental control systems and service delivery programs for persons with disabilities.

Dr. Birch’s current professional affiliations and contributions include: Adjunct Professor at UBC, Department of Electrical and Computer Engineering; Adjunct Professor, SFU, Gerontology Research Program; Chair of the Minister’s National Advisory Committee for Industry Canada on Assistive Devices; Member of the Federal Technical Advisory Committee on Disability Tax Measures; Member of the Executive Technical Committee on Assistive Technologies for Persons with Disabilities for the Canadian Standards Association; Chair of the Research Advisory and Review Committee for G.F. Strong Rehabilitation Centre, 1998 – present; Member of the Technical Reference Group for the Federal Opportunities Fund; and Member of the Reference Group for the Federal Office on Disabilities Issues.

Clay Braziller
Triumph Communications

Triumph Communications was founded by Clay Braziller. Over the last 20 years he has had the opportunity to commercialize dozens of products ranging from systems that can control networks to medical devices that give people back their lives. His passion is to work in an area that can help people stretch the scarce resources we have on the planet.

Clay is a self-starter, a natural builder, a strategic thinker and seeker of leadership opportunities. His practical style excels in environments that are slightly chaotic or lack a clear vision, finding ways to set a direction and proceed on a course to deliver results. Working through people, his approach has helped lead to some great success in building the companies he advises and the boards that he leads.

Clay is Chair of the Board of the Neil Squire Society, a director with the BC Medical Technology Association, and a director of the Canadian Advanced Technology Alliance. He also advocates his views on sustainability through his many speaking engagements and column in Business in Vancouver. Recently Clay was asked to act as the Executive Director for the Power Technology Alliance of BC, a group he helped found.

A resident of Vancouver, he is married to wife Wendy, a teacher, and has two young children, Quinton and Olivia. He enjoys hiking, bicycling and telemark skiing. Clay was raised in Montreal and speaks English and French. Recently he learned Spanish and is looking forward to passing his passion for languages to his children.

Web 2.0
Troy Angrignon
Emerging Technology Strategist
Business Objects

Troy Angrignon, Business Objects Troy is the Emerging Technology Strategist for Business Objects, where he is tasked with identifying new growth opportunities, offerings, and business models that arise from new and emerging technologies. He is an environmentally and socially conscious capitalist who mentors and advises startups on business strategy, business planning, and market analysis. His interests include business, technology, society, and the overlaps between them. In addition, Troy is a passionate outdoor sports enthusiast and non-profit volunteer and lives in Vancouver, BC, Canada.

Ean Jackson
President
Analytics Marketing Inc.

Mr. Jackson has invested the past 26 years of his professional career in management, technical and business development roles in the technology industry. He has been employed by businesses across North America ranging from technology startups to major multinationals including, IBM, Sprint International and Oracle Corporation.

As President of Analytics Marketing Inc., Jackson provides strategic technology consultancy and business development services to growing businesses in BC. In his current role as Vice President, Business Development, for Software Capital Corp., Jackson provides financing to help Canadian businesses acquire software, websites and related professional services.

Jackson speaks frequently on technology issues. He has served on the boards of numerous industry and not for profit organizations including the International Internet Marketing Association (IIMA), the BC Internet Association (BCIA), BC Science World, the Leaders of Tomorrow program of the Vancouver Board of Trade and the UBC executive Mentor Program. He is an angel investor in early stage technology companies and has a keen interest in corporate governance. As a volunteer mentor for New Ventures BC, he coaches entrepreneurs and startup companies.

Jackson is fluent in four languages (English, French, Spanish and German). His educational background includes an undergraduate degree in Arts (University of Western Ontario, 1978), a graduate degree in Electrical Engineering (Southern Methodist University, 1985) and a certificate in Internet Marketing (University of British Columbia, 1998). He has been on the faculty of the University of Phoenix since 2001 and has taught in the MSAT (Management Skills in Advanced Technology) program at SFU since 2005.

Interactive Advertising
Chris Staples
Founding Partner & Creative Director
Rethink Communications

Chris was raised in the bustling metropolis of Devon, Alberta. After high school, he attended Carleton University’s journalism program in Ottawa. After four years in the East, he returned gratefully to Edmonton, where he got his first job in advertising as a copywriter at Francis, Williams and Johnson. He later moved to Intergroup Advertising, before heading to Palmer Jarvis Vancouver in 1990.

Over the next decade, Chris was involved in PJ’s transformation from sleepy retail giant to creative hot shop. PJ was named agency of the year in 1995, 1997 and 1999. And Chris was ranked the number one creative director in Canada for four years in a row, from 1998 to 2001, according to Strategy magazine – an honour he received again in 2006 (along with his partner Ian Grais). He has been a judge for the Communications Arts Annual, the One Show, the Cannes Film Jury, the Andy Awards, and the Clio Awards.

At Rethink, Chris acts as co-creative director with Ian Grais. He is also involved in brand strategy, account management and new business development.

What a marketer really needs to know about RSS
Brian Mulvaney
Director, Business Development & RSS Evangelism
Attensa, Inc.

Brian is an RSS Evangelist for Attensa, Inc., an innovator in the field of RSS tools and infrastructure that automatically and intelligently deliver prioritized, relevant information to anyone, anywhere on any device. He is an expert in the use of Internet technologies to improve business communication, collaboration and execution. He has a 15 year track record in enterprise software development, Internet application infrastructure and web metrics. He has held key roles in sales, product management, consulting, and business development for some of the leading companies in the Internet arena.

State of the Search Marketing Industry 2006
Barbara C. Coll
CEO, WebMama.com Inc.

Barbara Coll, WebMama

Entrepreneur Barbara Coll has been involved with product and program marketing in Silicon Valley for 18 years, including marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia) and is the founder and CEO of WebMama.com, Inc., a $4M a year search engine marketing company based in Palo Alto, CA. Prior to moving to California from Canada she obtained her Bachelor of Engineering in Computer Systems — that is why she can both “walk the walk” and “talk the talk” of California’s technological hotbed Silicon Valley. In September of 1996, she founded WebMama.com to provide internet marketing services to online businesses and her company’s client list includes both B2B and B2C enterprises such as Hewlett-Packard Company, WebEx Communications, Inc., Intuit, Inc., salesforce.com, inc., WeddingChannel.com, HomeGain.com, and Shoes.com, Inc.

Ms. Coll is a recognized expert on search engine marketing (SEM) and is a sought-after presenter for industry conferences. She is on the Advisory Board of Ad-Tech; the premier online marketing conference and an advisor to many valley start-ups. She is a leader in the effort to convince North American-based companies to reach out to the Spanish-speaking marketplace through search engine marketing. Ms. Coll was instrumental in promoting the value of search engine advertising to enterprise software businesses.

Ms. Coll is the founding President and Chairperson of the Board of the Search Engine Marketing Professional Organization (SEMPO) and current Board of Director. SEMPO is a non-profit organization formed to increase the awareness and promote the value of Search Engine Marketing worldwide.

Email Panel Discussion and Workshop
Challa Saunders, Marketing Manager, Pacific National Exhibition

Challa Saunders

With over 10 years in marketing management, Challa Saunders has worked with a broad range of traditional and online marketing communication mediums with budgets ranging from $1000 to $3 million. She has managed email marketing from both the client and agency sides and understands both the benefits and challenges faced by integrating this fairly new marketing medium in today’s business.

While holding the position as the Director of Client Services at Forge Marketing, a full-service eDM company, she worked with clients such as BCAA and Tourism Vancouver to design ways in which to build and increase databases, build more targeted campaigns, build customer loyalty, increase sales and ultimately net higher revenue.

Currently Challa serves in a senior Marketing Management role at the Pacific National Exhibition, applying her expertise to a diverse portfolio and when it comes to email marketing, she has developed the program from conception and is constantly developing new ways to build their database, profile clients resulting in more personalized messages, and most importantly, integrating this key medium in all other facets within their company’s overall communication and advertising mix.

Challa is active in the BC Chapter of the American Marketing Association, previous member of BCAIM and spent time on the executive for the BCIT AMA. She remains active in the industry by speaking at events, developing case studies and attending relevant conferences and events.

Brenda Stewart, Email Marketing Consultant

Brenda Stewart is a Marketing Professional with over 15 years experience in financial services, travel, insurance and member-based organizations. Her professional experience includes roles in implementing customer relationship management programs, customer segmentation management, database marketing, product management and managing eDirect strategies. While at BCAA Brenda lead award-winning eDirect campaigns that drove revenue while improving relationships with their customers. In her spare time Brenda volunteers with BC Pets & Friends.

Wayne Carrigan, VP, Client Strategy for ThinData

Wayne Carrigan As Vice President of Client Strategy at ThinData, Wayne helps ThinData clients such as Aeroplan, Delta Hotels, Direct Energy and BMO build permission-based email marketing programs to meet their business objectives. He also heads the ThinData team responsible for best-practices, privacy law compliance, and anti-spam law compliance.

Having previously served as Alliance Atlantis Communications Vice President of Interactive Operations and NetStar Communications (The Sports Network and Discovery Channel) Senior Webmaster, Wayne brings over 10 years of executive management experience to ThinData as well as a track record of creating successful business strategies and deploying cost effective, email marketing solutions.

As one of Canada’s email marketing thought leaders, Wayne is frequently interviewed by marketing and business media. He has presented at several key industry events including those hosted by Direct Marketing News, harmac, IFCA, The Canadian Marketing Association and AIMS Canada.

Stefan Eyram, Canadian Business Development Manager for ExactTarget

Stefan EyramStefan Eyram is the Canadian Business Development Manager for ExactTarget, a leading provider of on-demand solutions that allow marketers and agencies to create, deliver and track targeted one-to-one email communications. Home Depot, General Mills and CareerBuilder.com are some of the more than 3,800 ExactTarget customers in 17 countries.

Stefan is an industry veteran and recognized expert in the online marketing industry. With over 15 years of experience in sales and marketing he has been on both the client and agency sides. Previously he has worked as the Chief Marketing officer of a dot com, as Vice President of Business Development for an integrated and interactive agency, as Sr. Director of Marketing for an email service provider and as the principal of a direct e-marketing consultancy.

He has penned numerous articles, some which have been published by the American Marketing Association and other high-profile groups, including pieces translated into other languages. He is a regular industry speaker often called upon to speak about online marketing, relationship and lifecycle marketing, email marketing and other topics.

Over his career Stefan has worked on projects across North America and Europe for many key companies and brands. Some of these include: Coca Cola, Pepsi, Molson, Labatt, Kraft, Nestle, Maple Leaf Foods, BMW Mini, Kia, Pharmacia & Upjohn (Pfizer), Contiki Holidays, TELUS Mobility, Bell Mobility, Canadian Tire, Loblaws, Bose, Bang & Olufsen, Hewlett-Packard, Purina, Altamira, CIBC, NFL, Ads Dot Com, Canadian Blood Services and many more.

Stefan lives in Oakville, Ontario with his wife and three children. He is active in coaching both soccer and hockey, occasionally finding time to play these sports with the “old boys”.
Loren McDonald, Vice President, Marketing for EmailLabs

Loren McDonaldLoren McDonald is vice president of marketing at EmailLabs, an email marketing technology and services company, overseeing corporate marketing activities and client consulting services.

He has 21 years experience in marketing, consulting and strategic planning. Previously, Loren was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services. He’s held executive marketing positions at companies including USWeb/CKS (marchFIRST), NetStruxr and Arthur Andersen. Loren is a ClickZ E-mail Delivery co-columnist, is a frequent speaker, is often quoted in the press and has written more than 75 articles on email marketing best practices and trends. In 2005 Loren was selected Marketing Executive of the Year by the American Business Awards and the Intevation Report, EmailLabs’ best practices newsletter that Loren writes and edits, was chosen Best B2B e-newsletter by ClickZ Marketing Excellence Awards.
Blogging 101 and Advanced Blogging:
Tris Hussey

Tris Hussey was a senior Webmaster and eBusiness analyst for Glaxo Wellcome for much of the last decade, and is a specialist in knowledge management, competitive intelligence and collaborative workspaces. Tris is currently involved in developing and managing about twenty professional weblogs, and gaining competitive intelligence & knowledge management intranets for clients. Tris works as product manager and Chief Blogging Officer for Qumana Software, a company that develops tools for bloggers. Tris’ personal blog is View from the Isle.

Arieanna Foley

Arieanna Foley is a marketing professional, with a background in business, advertising and communications. She is a professional blogger who currently writes on 16 blogs on diverse topics and consults to help companies leverage their communications strategies. Arieanna is an industry-respected voice in collaboration solutions and social tools, and works as Senior Blog Marketing Specialist for Qumana Software. Arieanna’s main personal blog is Blogaholics.

Qumana , the main product from Qumana Software, is an offline blog editor and advertising management tool; Lektora is the company’s RSS aggregator, and the company’s new ad network is AdGenta.
Web Analytics Thought-Leadership Discussion
Braden Hoeppner

Braden Hoeppner is the Web Analyst for the Consumer Web Channel and Portal team at TELUS, the largest telecommunications company in Western Canada. He has more than five years of experience working in internet technologies and marketing as a QA engineer, consultant, strategist and entrepreneur. By combining his web analytics, usability and marketing skills, Braden specializes in helping clients focus their online activities to enhance their business results.

Braden’s approach to site design, campaign assessment and strategic planning focuses on data-driven, “voice of the customer” assessment and continuous improvement. He sees the interplay between usability, analytics data, and customer feedback as the key to finding the optimal approach for delivering significant online results.
Bryan Mavrow

Bryan Mavrow is director of Internet marketing architecture for Intrawest: the world’s largest developer and operator of mountain, beach, and golf resorts. As the Leisure and Travel Group’s senior authority on Web channel strategy and development, he supports online marketing relationships for millions of guests at 12 resort sites through the cycles of promotion, content, and e-commerce.

Bryan’s background spans a dozen years of integrated marketing experience. For five years he was Vice President of Columbus Group, one of Canada’s most successful Internet professional services companies before it was purchased by TELUS. With Columbus Group, Bryan developed online strategies for BC TEL, Tourism Vancouver, Colliers International, SC Johnson, and planned and managed the original www.kraftdinner.com, winner of 3 prestigious awards. Prior to moving into Web marketing in 1996, Bryan built a foundation of 5 years of direct marketing experience including running both consumer and business long distance DM for BC TEL.

Bryan’s well-known in West coast Marketing circles having served on the BC Chapter American Marketing Association Board, is past-president of the International Internet Marketing Association, and is now the president of the BC Association of Integrated Marketers. He has been a guest speaker across Canada on e-business topics, and has recently taught courses in direct marketing at BCIT.

Seth Romanow
Senior Vice President
Global Account Lead
Wunderman Y&R Brands

As Global Account Lead at Wunderman, Seth is responsible for managing the worldwide relationship marketing activities on behalf of Microsoft Server and Tools business groups.

Prior to his recent move to Wunderman, Seth was Director of the HP Worldwide Customer Knowledge Management and Analytics organization. For HP Seth was chartered with developing HP’s global strategies for managing customer information, data quality, web and customer satisfaction measurement and advanced analytics to help turn HP customer data into actionable insights to drive incremental revenue and customer satisfaction.

Prior to his current responsibilities, Romanow managed Compaq.com. Romanow joined HP in 1996. Previously, Romanow held senior positions in advertising and marketing management at EuroRSCG, BBDO, BatesUSA and Sugarbush Resort in Vermont.

Romanow holds an MBA in Marketing from NYU Stern School of Business and an AB in Political Science and Russian Studies from Occidental College, Los Angeles.
Shane Atchison, CEO, ZAAZ:

Shane Atchison co-founded ZAAZ in 1998. Shane has lead efforts to develop compelling online experiences for clients such as Disney, Fox Television Network, Microsoft, National Geographic, PBS, Warner Brothers, Boeing and Washington Mutual. At ZAAZ, Shane’s responsibilities range from setting the company’s overall strategy to working with clients, leading partnerships and fostering the internal culture of the company.
Jim Sterne,Target Marketing consultant, author and Emetrics Summit conference producer – Santa Barbara, California

Jim Sterne produced the world’s first Marketing on the Internet seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his 20 years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships.

Sterne has written five books on Internet advertising, marketing, and customer service including, his most recent, Web Metrics; Proven Methods for Measuring Web Site Success.

Andrea Hadley
President NetSetGo Marketing – Vancouver, British Columbia

Andrea Hadley is known internationally as a web marketing consultant and services provider. In 1998, she launched NetSetGo Marketing, a Vancouver-based web analytics and search engine marketing services company, which provides services to leading Canadian and international corporations.

Andrea is a Certified Internet Marketer and Business Strategist (CIMBS) as well as a presenter at a number of international conferences, including IMC Montreal and Search Engine Strategies Toronto. In November 1998, Andrea completed her Certificate in Internet Marketing from the University of British Columbia (UBC). She is now a regular guest lecturer at both UBC and the British Columbia Institute of Technology (BCIT).

Andrea is past president of the International Internet Marketing Association where she served as a director for five years.
Rand Schulman
Chief Marketing Officer, WebSideStory – San Diego, California

Mr. Schulman joined WebSideStory (Nasdaq: WSSI) in June 2003. Previously, he was senior director of strategy and products at WebTrends, a division of NetIQ, a provider of Web analytics, systems and security management solutions. In 1997, Schulman founded Keylime Software, one of the first Web analytics ASPs (application service providers). Keylime was subsequently purchased by Overture, now part of Yahoo. In all, Mr. Schulman has more than 30 years of experience as a marketing executive for a wide range of companies, including serving as executive vice president at Software Publishing (Harvard Graphics). He was recently named to BtoB Magazine’s list of “Who’s Who” in business marketing. Mr. Schulman holds a B.A. degree in English and journalism from the University of Pacific.
Enchance Your Online Global Strategy by Targeting Local Multi-cultural Markets
Speaker Profile: Simon Laight

The Internet is a global media and once a website is launched it is accessible to the world. Few companies consider this global audience as they mostly market to a domestic market.

An immense opportunity exists in effective online marketing to multicultural markets across North America. By targeting these local groups while planning your global strategy, strong incremental returns can be realized.

Simon Laight has been helping multinational companies with their global web initiatives since 1996 when he joined LINC Media, a Tokyo-based interactive services firm. In 1999, the company was acquired by Ion Global, the international e-business solutions arm of Chinadotcom (Nasdaq: CHINA). Simon assumed the role of Managing Director of Ion Global Japan where he was charged with growing the business both organically and through acquisitions. His experience with helping multinational organizations market their goods and services to international markets is vast. His clients have included companies such as P&G, GE, Hilton International, Goldman Sachs Reality, as well as divisions of the United Nations and government bodies. In March of 2003 after 11 years in Japan, Simon returned to Vancouver and now works with Ion Global North America.
Google Adwords — 21 Ways to Maximize Your Campaign with Andrew Goodman of Page Zero Media
Speaker Profile: Andrew Goodman

Andrew GoodmanIn the past two years Goodman’s expertise on search engine advertising has been regularly cited by the business press, including CBS Marketwatch, Media Magazine, Fortune Small Business, New Media Age, The Globe & Mail, The New York Times…well, you get the picture. This guy knows his stuff.

Add to this Andrew’s tightly knit team of analysts and copy writers, and a rich understanding of the online world, and you have Page Zero Media, pay-per-click campaign management specialists and one of today’s leading online marketing firms who help companies gain new customers online.

Andrew has been in search engine marketing since 1999 when he gave up a budding career as a political scientist to launch Traffick.com, an acclaimed “guide to portals”, which foresaw the rise of many online marketing trends such as: the growth of paid search, the irrelevance of keyword meta tags, rapid consumer adoption of web-based email, the death of also-ran portals like Excite, and much more. He quickly learned that writing articles that people found useful could make you web-famous, and many of this works were and still are cited in the press areas of online giants, the likes of Google, Backflip, Applied Semantics and Quiver.

Andrew’s latest book is “Winning Results With Google Adwords” available through Amazon.com. He has also authored a highly successful report, “Google AdWords Handbook: 21 Ways to Maximize Results”.

The “It” Factor – Create A Resonating Online Brand
Speaker Profile: Mitch Joel

(Check out Mitch’s Blog for some great reads!)

Mitch JoelMarketing, Communications, Sales and Interactive expert, Mitch loves being an entrepreneur. To this day, he’s also an avid tech junkie, public speaker and freelance journalist.

He owned one of the first publications to go online in 1994. Mitch’s online marketing and sales skills helped build one of the Internet’s largest web properties. Mitch was also the Director of Marketing for a world-leading supplier of wireless entertainment. Mitch then proceeded to become an Account Director for a Public Relations agency that specialized solely in the technology sector. Now, as a Co-Owner of Twist Image – Multimarketing Studio, Mitch develops brand strategies and handles marketing and communications programs for Fortune 1000 companies, organizations, educational facilities and retailers.

Read more about Mitch Joel .
Enter the Blogosphere
Roland Tanglao Bryght.com

Roland Tanglao Blogging since 1999, Roland is one of the founders of Bryght, which offers hosted ‘Web 2.0′ websites ranging from dynamic brochure-ware sites to community sites with 1000s of users; each with a blog and image gallery.

As Bryght’s Chief Blogging Officer, Roland reads hundreds of blogs daily through his RSS reader, and updates many blogs. Most notably: UrbanVancouver.com (a Bryght site with hundreds of users each with their own blog and photo gallery), VanEats.com (Vancouver’s best food blog), and his photo blog, where he has posted over 6000 photos with more coming every day.

Jon Husband

Wire Archy

Jon Husband As a strategy and organizational effectiveness consultant, blogger and writer, Jon is acknowledged as a thought leader regarding the workplace of the future. After an initial career in management with one of Canada’s Big Five banks, he moved into the field of organizational effectiveness consulting.

Jon was a Senior Principal with a major global organizational consulting firm, and in that role acted as a practice leader for many innovative developments in the area of work design. As a futurist, he has presented at national and international conferences on strategy development, scenario planning and workplace issues such as leadership, culture change and knowledge management and as an adjunct professor, led courses at the Banff Centre and Athabasca University. He is actively involved in charting the evolving impacts of the Internet on business models, business strategy and the emerging knowledge workplace. He holds the designations of Certified Management Consultant (CMC) and Certified Professional Coach (CPC).

Jon has been blogging for the past two-plus years and is active in a number of initiatives aimed at using blogs to support business and organizational effectiveness initiatives. In an era of connections and relationship capital, blogging is emerging as an inexpensive, direct, and powerful way to interact with customers and other stakeholders and put a human face on a business’s activities and its profile in the marketplace.
Tris Hussey Larix Consulting

Tris is a ten-year veteran of the web design and development world. Starting as a designer/developer, Tris built websites for one of the largest pharmaceutical companies in the world. Later, he developed expertise in collaboration, messaging, and knowledge management. He designed and developed the first corporate websites for both Glaxo Wellcome U.S. and Canada. At Glaxo Wellcome Canada he was responsible for the Internet and Intranet strategy for the company. Tris led a department-by-department rollout of the Livelink collaboration and knowledge management system within Glaxo Wellcome.

In March 2003 Tris started Larix Consulting as an Internet consultancy specializing in Web design, usability, website metrics, collaboration, and knowledge management. Always evaluating new technology, Tris has expanded his business to include blogs and wikis as collaboration and knowledge management tools. View from the Isle is Tris’ personal/professional blog providing news and opinion on Internet marketing and strategy, blogging, collaboration, knowledge management, and website metrics.

In August 2004, Tris launched BlogCatalyst™, a blogging service tailored to business blogging.

Tris’ business training includes courses in HTML, Java, marketing, Project Management, and people management. He holds a Bachelor of Arts in Anthropology from Colby College, Waterville, Maine and a Master’s of Science degree in Quaternary Studies from the University of Maine.
Arieanna Foley

Arieanna is a marketing specialist and blogger who comes from a background in advertising and communications, after earning her BBA in marketing and communications from SFU. Her focus for the past year has been on international marketing, only recently discovering the benefits of corporate and personal blogging. In an industry where being on the first page of search results on Google is key, the blog has emerged as the new way to increase your relevance on many key areas. As consumers become more savvy, talking to them has been replaced by talking with them.

Arieanna works as an International Marketing Specialist for Upside Wireless, a company specializing in global mobile messaging. Working in developing new markets, optimizing search engines, and smoothing the customer experience, the blog has emerged as alternative to standard PR or advertising, and has become a key aspect of the marketing strategy over the past few months. The corporate blog has taken the company from the third page of search results to the first and has attracted the attention of customers, who comment on various posts, and the industry, such as a post solicited from SmartMobs. As the blog continues to double its traffic each month, it is expected that the goal of being the “most authoritative blog about SMS” will be achieved, and our blog (and therefore company and brand) will be referenced by other bloggers on a regular basis. Due to the nature of blogging and its viral applications, this goal is achievable in a matter of weeks or months, not years.
About Jeffrey Cole and the Center for Digital Future

Jeffrey ColeJeffrey is the Director of USC’s Center for Digital Future, which studies the effects on society of computer and Internet technology in over 20 countries.

A world leader in communications research, Cole has worked with both the Clinton and Bush White House on media and telecommunication issues. To date he has spoken at more than 200 international conferences on communications issues.

The future is here. It’s just not evenly distributed yet. – Science Fiction Writer William Gibson

To download the full text of the Digital Future Project visit www.digitalcenter.org.

View, create or reply to A Revealing Look at the Future of Online Marketing
Seth Romanow, Director of Worldwide Customer Knowledge Management and Analytics for the Hewlett-Packard Company

Seth RomanowAs Director of the HP Worldwide Customer Knowledge Management and Analytics organization, Seth Romanow is chartered with developing HP’s global strategies for managing customer information and helping turn HP customer data into actionable insights. Seth is responsible for the strategy and deployment of HP’s worldwide customer intelligence and Web-based data capture technologies, business intelligence and reporting, data quality, metrics, customer research, satisfaction measurement, customer reference and advanced analytics. His team’s mission is to drive incremental revenue, improve customer satisfaction, and increase HP’s marketing and sales effectiveness – both online and offline.

Prior to his current responsibilities, Romanow managed Compaq.com. He joined HP in 1996. Previously, he held senior positions in advertising and marketing management at EuroRSCG, BBDO, BatesUSA and Sugarbush Resort in Vermont. Romanow holds an MBA in Marketing from NYU Stern School of Business and an AB in Political Science and Russian Studies from Occidental College, Los Angeles.

Hewlett-Packard has:

* 1500 web sites
* 30 million unique visitors per month
* 500 million page views per month
* 18 million database records generated each day for events such as product transactions and new customer records.

These are mind-boggling numbers. Furthermore, BtoB Online reports that at least 55% of HP’s business is influenced by online channels. Of course, the scale of business on the HP site, hasn’t happened by accident. HP’s organizational structure and culture supports a focus on analytics to drive results.

Seth Romanow now has the job title “Director CKM (Customer Knowledge Management) and Analytics” in the eBusiness and Customer Operations department. CKM is about understanding customers through qualitative and quantitative research to answer questions such as:

* Characteristics: who are they? (Profiling)
* Needs: what do they want?
* Behaviours: what do they do (Response and purchase histories)?
* Beliefs: what do they think (about us, about our competitors, about life)?
* Value: what are they worth?
Search Engine Marketing: The Highest ROI in Marketing EVER! Part I & II
Barbara C. Coll
CEO, WebMama.com Inc.

Barbara Coll has been involved with product and program marketing in Silicon Valley for 17 years, including marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia). Prior to moving to California from Canada she obtained her Bachelor of Engineering in Computer Systems to be able to talk the talk of the valley. She founded WebMama.com in September of 1996 to provide internet marketing services to online businesses. Barbara is a recognized expert on search engine marketing and is a sought after presenter for industry conferences. She is the founding President and Chairperson of the Board of the Search Engine Marketing Professional Organization (SEMPO), a non-profit organization formed to increase the awareness and promote the value of Search Engine Marketing worldwide.
Successful E-marketing for Today’s Travel/Tourism Industry
John Mast
Director Client Services — 1to1 Cruises Inc.

John Mast 1to1 Cruises is a highly successful company that specializes in providing interactive marketing expertise to the travel industry across North America and Europe. As an interactive marketing specialist, John is responsible for client relationships, online marketing strategy and application development for a number of the world’s leading cruise lines and travel companies

1to1 Cruises client roster includes CruiseShipCenters International, Carnival Cruise Lines, Royal Caribbean International, Celebrity Cruises, Aeroplan, Air Miles, Princess Cruises, RBC Insurance, & Whistler Rail Tours.
John Hamilton
Director of Travel, BCAA

John Hamilton Previously Vice-President, Sales and Marketing with TravCorp in Toronto, the parent company of Trafalgar Tours, Insight Vacations, and Contiki Holidays,John Hamilton was the Team Leader responsible for developing their CRM project and web marketing strategy, including their Internet-based booking engine, email marketing, and community travel forum.

Now with BCAA (BC Automobile Association), John’s focus has been designing a new travel model for the association. In addition to launching CanEscapes, BCAA’s new inboundreceptive tour operator,John is leadingBCAA’s new marketing strategy to offer members and customers a three-channel choice.
Michele DeRappard
Director of Marketing – Rocky Mountaineer Vacations

Michele de Rappard Headquartered in Vancouver, Rocky Mountaineer Vacations offers unique year-round vacation packages and is the largest private passenger rail company in North America with sales representation in 18 countries and over 400 employees.

As Director of Marketing, Michele is responsible for overseeing the strategic direction of the department, all online development initiatives, and the implementation of international marketing programs.
Peter Lloyd-Jones
President — Spectacular Ink
Director of Sales & Marketing, King Pacific Lodge, Princess Royal Island

Peter Lloyd-Jones Spectacular Ink is a strategic Public Relations and Marketing agency specializing in tourism and hospitality. With over 25 years of sales and marketing experience in the travel and tourism industry, Peter now develops and implements highly successful travel trade marketing plans, integrating traditional with online media.

He has worked with numerous travel, tourism and hospitality businesses around the world., including the European Tour Operators Association (ETOA) in Greece, Washington State Business and Tourism Development, Papoose Creek Lodge, Montana; Pacific Sands Beach Resort, Tofino; Echo Valley Ranch & Spa, BC; Palms Villas, Tobago; Whistler River Adventures; Saturna Island Lodge & Winery, BC.
How Today’s Successful Retailers Maximize the Web e-Success for big and small retailers
Carol Villeneuve, Senior Consultant, Habañero Consulting Group

Carol Villeneuve During the course of her 18 year career, she has worked for a variety of organizations in the not-for-profit, public, and private sectors. Her focus has been Project Management, including program management, event management, and product development. Carol has been leading multi-media and web based projects since early 1995.

Carol had delivered a variety of technology solutions for a diverse group of organizations in financial services, high-tech industries, manufacturing, industrial and consumer products, and associations.
Ben Skelton, Creative Director, Habañero Consulting Group

Ben Skelton As Habañero’s User Experience Subject Matter Expert, Ben is responsible for providing user experience leadership for websites, intranets, and Web-based applications. He has extensive knowledge and experience in information and interaction design, usability engineering, and the development of user interfaces and navigation schemes that support the end-user experience.

Ben has an outstanding performance record established through his work with Bentall Capital, CAA Canescapes, CHIP Hospitality, Credential Group, Credit Union Central of BC, ICBC, Mountain Equipment Co-op, Teldon International, Terasen, Phillips Hager & North, Selkirk Financial, and Stockwatch.

In addition to client work, Ben teaches a two-day seminar entitled “Designing a Better Web User Experience” for the Software Productivity Centre and has taught students from Accenture, Creo, IBM, ICBC, and Sierra Systems, among others. Ben is also a co-founder of the Vancouver User Experience Group (VanUE).
David Gray, President & Information Consultant, Sixth Line Solutions

David Gray David Gray has over 13 years experience in strategic information and analysis. Prior to forming Sixth Line Solutions, David was responsible for financial analysis of Esso service station operations across Canada. He understands how to evaluate the quality of information and approaches retailer research and information needs from a business perspective. David is driven by a passion for innovation and technology trends and was an early adopter in the marketing research field of kiosk- and web-based data collection methods. He hasfocused on business intelligence for and about retailers since 1995, including trends, research and information approaches. He has also been involved in studying retailer strategies around the internet since the mid 1990s and writes a monthly column in Business In Vancouver on the BC Retail sector.

David has a Bachelor of Commerce in Finance & Information and an MBA in Marketing & Strategic Planning. He is a current member of the Retail Council of Canada, the American Marketing Association, Professional Marketing Research Society (Canada), and Marketing Research Association (USA). David sits on the Board of Directors of the BC Chapter of the Professional Marketing Research Society.

View, create or reply to discussions on Maximizing the Web.

View a streaming movie of the event.

Writing for the Web

Nick Usborne

During a career spanning twenty five years in the advertising and marketing industry, offline and then online, Nick has worked with dozens of major companies, including…

Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, Looksmart, MSN, The Getty Trust, Wells Fargo, the US Navy and America Online.

He has been honored with fifteen major awards for his marketing work, both in Europe and North America.

Since 1997, he has been working exclusively on marketing online and is widely recognized as a leading expert on the subject of writing for the Web.

He is a widely read author and columnist on writing for the Web. He has written literally hundreds of articles for Clickz.com, MarketingProfs.com and for Business 2.0.

He is also the author of the critically acclaimed book, ‘Net Words: Creating High-Impact Online Copy’, published by McGraw-Hill, New York.

His websites:

* Consulting and speaking: www.nickusborne.com
* His newsletter site: www.excessvoice.com

eMetrics part II
Brian Mulvaney, Director of Strategic Accounts webHancer, Inc.

Brian Mulvaney Brian has a twelve year track record in enterprise software development (INTEROLV/Merant), Internet application infrastructure (Lutris Technologies) and web analytics (WebTrends). He has held roles in sales, product management, consulting, and business development and has worked closely with many of the top companies in the Internet arena.

Brian currently manages key business relationships on the west coast for webHancer, Inc., an Ottawa company that supplies next generation website customer intelligence that marries the previously separate worlds of Internet performance and web visitor behavior.

View, create or reply to discussions on eMetrics part II.

eMetrics
Jim Sterne

Jim Sterne produced the world’s first “Marketing on the Internet” seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books including, “World Wide Web Marketing, 3rd Edition,” “Customer Service on the Internet, 2nd Edition,” “What Makes People Click: Advertising on the Internet,” and “E-Mail Marketing”. His most recent is “Web Metrics; Proven Methods for Measuring Web Site Success.”

The Usability Grim Reaper
Tara O’Doherty, National Director, Usability Cossette Interactive

For the last ten years, Tara has been speaking about the importance of the online customer experience. Tara holds a MASc. in Human Factors and is an active member of CHI (Computer Human Interaction) and UPA (Usability Professional’s Association. She has been published and featured in several magazines and has presented at such venues as the Internet Marketing Conference, COMDEX, the Canadian Marketing Association Conference, and at a special National website summit run by the United States Environmental Protection Agency.

As the National Director of Usability for Cossette Interactive, Tara currently develops, manages, and executes user-centered methodology, from conceptual interfaces and architectures right through to detailed usability evaluations. Tara previously held the position of part-time Adjunct Professor at Cardean University in the United States teaching a Graduate-level course in usability entitled ‘Communicating With Your Customer’ (developed by Donald Norman and Jakob Nielsen).

Kirsten Hall, Usability Architect

For the last five years, Kirsten has lead and executed the usability strategy, research, and design of everything from websites, complex registration/reservation systems, interactive applications, right through to online advertisements.

As a Usability Architect at Cossette Interactive, Kirsten serves as the customer voice in the development/production process by consistently communicating and architecting research and design solutions that align with user, business and brand goals. Whether it be complex information architectures or large-scale usability tests, Kirsten’s past experience with clients like Ballad Power Systems, Manitoba Telecom Services (MTS), and Tourism BC, have lead her and her clients to advance the overall online customer experience in Canada. And that overall increase has been illustrated time and time again by her clients substantial ROI.

Kirsten is a usability advocate in the Web community, speaking on topics in Web usability, strategy, development and management at the Vancouver Film School and SFU’s Masters of Publishing program. Kirsten has a Bachelor’s degree in Communications from Simon Fraser University and is an active member of the Usability Professional’s Association, the Vancouver User Experience Group and the Vancouver chapter of the International Internet Marketing Association.

Raquel Hirsch / MBA, President, Hirsch Strategies Inc.

Raquel Hirsch, a senior marketing consultant, has an impressive traditional marketing, direct marketing, eMarketing and CRM background. Raquel’s key ability is her skill at developing and implementing effective integrated strategies, incorporating traditional as well as interactive marketing.

Raquel possesses over eighteen years of senior marketing experience in diverse industries with extensive expertise in the areas of customer acquisition and retention, including the development and strategic use of CRM, database marketing, e-commerce, web analytics, telemarketing, and direct mail.

Before starting Hirsch Strategies Inc., Raquel held executive positions at Proximity Canada (Senior Vice President and Managing Director), Pivotal Corporation (Director, eMarketing Solutions), Rogers Video (Vice President, Marketing), Intrawest (Director, Database Marketing), and BCAA (Director, Marketing).

Armed with an MBA, Raquel is a sought after speaker. Her teaching experience includes UBC, SFU and BCIT, plus numerous professional conferences and seminars across North America.

In her personal time, Raquel assists various non-profits, mentors students, and is a Board Member of the UBC Alumni Association, and the DM Association’s BC Chapter. She has chaired three successful “Direct Marketing Days” (2001, 2002 and 2003), bringing marketing skills and professional development to over 1100 marketers. This November, Raquel will be chairing “Illuminating Achievement,” UBC’s Alumni Association’s 9th Annual UBC Alumni Achievement Awards dinner, which raises significant funds for student programs and scholarships.

Raquel has a husband and two daughters (who still speak to her).

Geoff Ramsey, Co-founder, CEO, eMarketer

Geoffrey Ramsey, one of the original founders of eMarketer is the firm’s public face and the force behind its drive to be the world’s most comprehensive source of e-business information and statistics.

An honors marketing graduate from New York University, Geoffrey spent the first 17 years of his career in the field of advertising. Working as an account director for New York ad agencies, including TBWA, NW Ayer & Partners and Ogilvy & Mather, he honed his strategic marketing and research skills while managing a diverse range of multinational accounts for the likes of Procter & Gamble, Kraft General Foods, M&M Mars and the AT&T Corporation.

Mr. Ramsey is frequently quoted by the business and trade press, including The Wall Street Journal, Forbes, Fortune, USA Today, CNNfnand Business 2.0and others. A popular keynote speaker at international conferences and events such as Internet World, @d:techand IMC Montreal, Mr. Ramsey also presents to organizations such as IBM, The Economist, the Direct Marketing Association and U.S. State Department.

Founded in 1996, New York-based eMarketer is the leading independent source for statistics, trend data and original analysis covering every aspect of the Internet, e-business and emerging technologies. eMarketer aggregates e-business data from over 1,500 sources worldwide. The company’s research and analyst teams filter and organize this information, and provide concise analysis around it, helping business executives, government officials and others make better, more informed decisions.Click here to learn how your company can benefit from eMarketer reports.

View, create or reply to discussions on eMarketing 2003 to 2004: Trends, Changes and Opportunities.

Barbara C. Coll, CEO/Founder, WebMama.com Inc

Barbara has been involved with product and program marketing in Silicon Valley for 16 years, including stints with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia). Prior to moving to California from Canada she obtained her Bachelor of Engineering Computer Systems to be able to talk the talk of the valley. She founded WebMama.com Inc. in September of 1996 and focuses her company on generating demand for websites through Search Engine Marketing programs.

Barbara Coll is the founding President and Chairman of the Board of SEMPO, a new, non-profit organization formed in early 2003 to increase the awareness and promote the value of Search Engine Marketing worldwide. Barbara is a sought after presenter for industry conferences and finds the time to edit the monthly enewsletter called the WebMama’s Journal. She is actively involved in a number of non-profits supporting women’s rights in America and abroad.

Lucas Morea , Founder, Monografias.com

Lucas Morea founded one of the first content-based, online communities on the spanish-speaking web. Today, Monografias.com is widely known in Latin America and is positioned among the top 100 spanish sites on the Internet, receiving 200,000 to 300,000 daily visits. Lucas produces a weekly newsletter received by more than 1.7 million spanish-speaking individuals. By focusing for over 7 years on virtual communities for Latin / Hispanic users, Lucas brings his insight into this expanding demographic and it’s relevance for Search Engine Marketing strategies.

Speaker: Brian Mulvaney, Director of Strategic Accounts, webHancer, Inc.

Brian has a twelve year track record in enterprise software development (INTEROLV/Merant), Internet application infrastructure (Lutris Technologies) and web analytics (WebTrends). He has held roles in sales, product management, consulting, and business development and has worked closely with many of the top companies in the Internet arena.

Brian currently manages key business relationships on the west coast for webHancer, Inc., an Ottawa company that supplies next generation website customer intelligence that marries the previously separate worlds of Internet performance and web visitor behavior.

CRM Practices and Case Studies: Ensuring Success for your Enterprise
Dean Guest, Founding Partner, iFusion Solutions Inc.

Dean Guest is founding partner of iFusion Solutions Inc., a management consulting firm specializing in enterprise software applications. In this session, he will highlight tips and advice on how to ensure CRM success for your enterprise. Dean has over 9 years Project Management and Business Analyst experience, with skills that extend through the Enterprise Software sales cycle, including Demand Generation, System Selection, Pre-sales, Consulting, Management Consulting, Software Selection, Implementation, Training and Support. Dean has successfully implemented Enterprise Software Solutions for more than 20 clients across Canada.
James Dean, COO of Greenlight Power Technologies

James is President and Chief Operating Officer of Greenlight, a leading global supplier of testing and diagnostic equipment to the fuel cell industry. James will share his experience successfully incorporating CRM practices and solutions into his company. Prior to joining Greenlight, James was a Partner with KPMG Consulting, leading the practice in British Columbia. While at KPMG, James advised high tech manufacturing companies on their business strategy and on improving their operational performance. His clients have included some of the leading companies in the alternative energy sector.

Joe Roberts, Author

Joe Roberts and the seven secrets to science of selling in an online worldThere is a science to selling and Joe Roberts knows the formula. Having led a company through an 800% growth over four years, he teaches the sales process and tools necessary to succeed. Participants will leave with tools that can be applied immediately to shorten sales cycles, eliminate wasted time, and make fewer calls while converting more deals and build customers for life.

Drew McArthur, Vice President and Privacy Officer for TELUS:

Drew McArthur, Vice President and Privacy Officer for TELUSWith over 30 years experience in the telecommunications industry, Drew has been involved in many aspects of the business, including network operations, customer service and marketing. Drew has also been in charge of many major projects, including leading the team that prepared TELUS for compliance with Canada’s private sector privacy legislation. He is also the individual at TELUS accountable for its ongoing management of customer and employee personal information. With several years of practical experience in dealing with customer and employee privacy issues, Drew is well positioned to provide insights into the challenges of balancing business requirements with the obligations to protect privacy and security in an increasingly complex global marketplace.

and the Office of the Information and Privacy Commissioner for the Province of BCThe OIPC is an independent office of the legislature with oversight responsibility for 2,000 public agencies covered by the BC Freedom of Information and Protection of Privacy Act. Mary has recently worked in the privacy technology field, employed by ZeroKnowlege Systems in Montreal as a Senior Privacy Architect and Policy Consultant. Prior to this, she was the Coordinator, Policy and Planning for the Yukon Workers’ Compensation Board and before that, Mary spent seven years with the Yukon Department of Justice, in the Corrections and Law Enforcement Division. Ms. Carlson has a BA in Criminology from Simon Fraser University and a Master’s Degree in Public Administration from the John Jay College of Criminal Justice in New York City.

James M. Bond: Lawyer, McCarthy Tétrault LLPJames M. Bond practises in the Vancouver firm’s Technology, Communications and Intellectual Property Group, focusing on intellectual property protection, acquisition and exploitation, privacy matters, and corporate and commercial transactions. Mr. Bond’s clients are concentrated in the services, technology and retail sectors, and range from start-ups to major international corporations. Mr. Bond currently serves as a Member of the Continuing Legal Education Society of British Columbia Business Law Advisory Council, a Legal Advisor to the Canadian Franchise Association Pacific Region Council and a member of the Canadian Franchise Association Franchise Supplier Services Council. He is also currently serving as a member of the Executive of the Vancouver Bar Association, and has served on the Board of Governors of the Southern Alberta Institute of Technology, the University of Calgary General Faculties Council, and the University of Alberta Senate. Mr. Bond also currently holds Directorships with several of his

Jennifer Hanson, Content Strategist, Blast Radius Inc.Jennifer is an award-winning writer and editor who specializes in developing content for new media. At Blast Radius, she helps to craft the synergy between a site’s visuals and words, informed by an incisive understanding of the unique properties of online environments. In this role, she has been instrumental on various projects for Heineken International, Nike, Nintendo, and Atlantic Records. Before joining Blast Radius, Jennifer was a writer at Columbus Group Communications in Vancouver.
Anne Pepper, Principal of Pepper Writing Company

Anne Pepper of the Pepper Writing Company

Anne Pepper is a multimedia writer, content consultant and Principal of Pepper Writing Company. She has written extensively for websites, CD-Roms, DVDs, and video, for clients such as Telus, Grouse Mountain, Compaq, Intrawest, and the Fraser Institute. Anne also teaches Writing for Multimedia at UBC, and Interactive Writing at Simon Fraser University in the Writing & Publishing program.Mike Agerbo, Chalk Media
Director, Chief Creative Officer, and Founder

In 1997, with the mission to provide consumers with quality, easy-to-understand information on computers and technology, Mike co-founded Chalk Media alongside David Chalk. In addition to his role as an Executive Producer and co-host of the television series, Dave Chalk Computer Life, he is responsible for the creative direction of both traditional and new media for Chalk MediaÕs corporate learning and marketing solutions. Prior to Chalk Media, Mike was the Director of Marketing for Doppler Computer Superstores from 1992 to 1996. In 1996, Axion Internet, a Vancouver-based ISP recruited Mike to be their Vice President of Business Development in which he played a key role in developing a spin-off company, IGN, a company focused on Internet gaming.

About Evan Neufeld
Senior Vice President, Research

Evan NeufeldAs senior vice president of research, Evan Neufeld manages Jupiter’s overall research charter while also overseeing research operations. Neufeld is in charge of driving overall research quality and client focus initiatives, as well as driving strategic coordination between sales, marketing, and research. As a member of Jupiter Research’s senior research management team, Neufeld helps guide organizational development and the strategic direction of research. Neufeld joined Jupiter Research in 1996.

Neufeld’s particular areas of specialization are online advertising and marketing, international business expansion, and non-US markets. In this capacity, Neufeld has been quoted in major media outlets such as The New York Times, BusinessWeek, The Wall Street Journal, Internet World, Ad Age, Media Week, and CNET, and has appeared on CNBC, PBS’s Wall Street Week, and ABC.

Neufeld was formerly the director of Jupiter’s Online Advertising Strategies practice in New York City, being appointed vice president of International Research in 1999. In 2000, he was also appointed deputy managing director of European operations. Prior to his appointment as senior vice president of research, Neufeld was senior vice president of international research.

Before joining Jupiter, Neufeld worked at WebTrack, an interactive advertising and marketing agency. Prior to that, Neufeld attended graduate school and worked in the publishing industry for several years. He earned a BA in English from Vassar College, and an MA in American Studies from NYU.

Jupiter Research, a division of Jupitermedia Corporation, helps companies develop, extend and integrate business strategies across online and emerging channels. Backed by proprietary data, Jupiter’s industry-specific analysis, competitive insight and strategic advice give businesses the tools they need to exploit new technologies and business processes. Visit Jupiter Research.