IIMA

IMC 2011 Speaker Profile: Chad Leaman on Re-Defining Community in a Digital World

James Carter — Sun, 11 Sep 2011 00:22:50 +0000

There are more online tools than ever to help organizations reach their objectivesby engaging a community. But how do you use these tools to organize acommunity and create change?

Chad Leaman is the e-Learning Manager at the Neil Squire Society. Listen to himgive a preview of his IMC Vancouver 2011 talk as part of a panel on Re-defining “Community” in a Digital World.
[Audio clip:http://ia600709.us.archive.org/24/items/InternetMarketingConference.ChadLeaman/Chad-Leaman.mp3]

Registration Rally / Reduced Pricing

Raymond Silva — Mon, 02 May 2011 15:08:41 +0000

Fusion Conference is fast approaching, and we have some surprises for you! We’re packing more value in to this great event and reducing the prices.

On top of it that, the next 25 registered attendees have the opportunity to receiving a free copy of “The Art of SEO” by Rand Fishkin and Stephen Spencer. See below for how to become eligible (existing ticket purchasers are also eligible).

Updated prices are as follows:

Members: $299

Non-Members: $399

Students: $199

Registration Rally!

Step 1: Register for Fusion Here

Step 2: Indicate you’re attending on Facebook

Step 3: Win a Book! (next 25 attendees)

New Additions to the Fusion 2011

Raymond Silva — Fri, 29 Apr 2011 19:31:41 +0000

We’re pleased to announce the addition of several exceptionally talented speakers to our Fusion 2011 event. IIMA has made it their goal to bring you the best in Online Marketing in Vancouver and around the world. We invite you to read below to see more about these excellent mobile, search, and social minded professionals.

Noah Kagan

How Facebook & Twitter are Killing Your Chances of Success

As social media becomes more influential in our daily lives, user behavior online is also being affected. Every day we see Facebook and Twitter pages promoted by businesses of all sizes, but is this the most effective way? Are there any alternative ways of promoting your business in social circles? Find out how promoting your social media site is not as effective as building an experience around your business.

Noah Kagan is the Chief Sumo of AppSumo.com, a daily deals site for web geeks. He was one of the first employees at Facebook.com and Mint.com. Noah doesn’t like referring to himself in third person. Later, Noah started kickflip which became the #1 Facebook app company, following an advertising melt down they moved the business to monetizing virtual goods. Gambit became a multi-million dollar business and helped power: Zynga, Playdom, Gaia Online and many more. Ps. You should check out AppSumo.com and follow @NoahKagan

Andre Charland

Andre Charland is the co-founder and CEO at Nitobi Inc. He’s been at the forefront of Web 2.0 software development for almost a decade and is an expert on the next generation web. Andre is an advocate for usability and user experience and speaks regularly about how to keep users engaged and active on websites or web-based application. Most recently Andre presented on the Adobe AIR Tour throughout Europe. He’s also been a speaker at the Voices That Matter web design conference, Adobe MAX, JavaOne and AjaxWorld. Andre is the co-author of “Enterprise Ajax”, published by Prentice Hall last summer and is the lead blogger for O’Reilly’s InsideRIA.com.

Melissa Lai

Mobile browsing is predicated to outpace desktop browsing by 2015. This is not only a change in the way consumers shop, but it’s a change in lifestyle. The growth of social media, internet marketing, and technology is changing the way we do business, acquire customers, and keep them loyal. Are you ready? Mobile is no longer a question of whether one should create a mobile site but merely a question of when and how.

Learn how mobile will affect your business and marketing strategies and how you can make mobile work for you.

Melissa leads the marketing efforts for Mobify: Mobify Studio and Mobify Enterprise solutions. She is responsible for the planning and execution of marketing initiatives, social media networks, public relations, advertising, partnerships, client launches, product launches, promotions, and leading the marketing department.

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If you’re excited as we are, we look forward to seeing you in attendance. Come learn and connect with other Internet Marketing related Professionals.

Date: May 6th 2011, 8am – 6pm
Location: Marriott Renaissance Hotel, Vancouver BC

Meet the Speakers: Ryan Holmes

Raymond Silva — Mon, 25 Apr 2011 20:59:35 +0000

Vancouver-based social media dashboard HootSuite has grown to almost 2 million users on a bootstrap budget. Along the way, the company played small roles in world affairs from Egypt revolution to US State of the Union and was named in the Top 5 most influential brands at SXSW.

Hear from serial entrepreneur CEO Ryan Holmes speak on how social media has caused impact in the world and how these tools are critical for communications from check-ins to emergencies.

Plus Ryan will share practical business lessons about how HootSuite scaled quickly by staying lean, iterating rapidly, outreaching internationally and marketing strategically.

Fusion 2011 is happening May6th so make sure to get your tickets before they run out.

More information: IIMA Fusion Conference

Fusion 2011: Meet the Speakers

Raymond Silva — Tue, 19 Apr 2011 16:38:04 +0000

Fusion 2011 Meet the Speakers:

Chris Breikss, Owner, 6S Marketing

Chris Breikss is a co-founder and President of 6S Marketing, a Vancouver based Internet marketing company. Chris started the company 11 years ago with co-founder John Blown and they have grown it to 25+ full-time employees in their Yaletown office today.

Chris regularly attends conferences and professional development seminars across North America to educate and speak on internet marketing and SEO. In March of 2010, 6S Marketing exhibited at SXSW in Austin, Texas and for 8 days sucked up as much information and learning as possible.

Find out how customers are interacting with your business using their mobile devices and how you can best optimize their experience. Also find out what cutting edge tips and tricks today’s top digital marketers are using to promote and advertise their business on Google Places for Business, Facebook Places, Foursquare, and learn about the future of QR codes and disruptive visual search technology how the camera on your mobile device will change the future as you see it.

Connect with Chris: @6S_Marketing @ChrisBreikss

Rand Fishkin at Fusion Conference Vancouver

Raymond Silva — Wed, 13 Apr 2011 17:56:39 +0000

Rand Fishkin at the IIMA Fusion Conference

As you’ve all surely noticed, IIMA has announced this season’s Fusion Conference 2011. We are extremely excited to host a number of internet marketing specialists in Local, Mobile and Search. We can’t wait to hear what our amazing speakers have to share with us. IIMA wants to share this excitement with you and thought it would be a great idea to provide a bit more information about the speakers.

Rand Fishkin is the CEO & Founder of popular SEO Software provider SEOmoz. The media has named him on the 40 Under 40 list and 30 Best Young Tech Entrepreneurs Under 30. He’s been written about in the Seattle Times, Newsweek, PC World and others publications. But why?

If you aren’t already familiar with SEOmoz, they provide a plethora of great tools for tracking, analyzing, reporting and optimizing your search campaigns. More specific examples of what SEOmoz does can be viewed on their website. The small web consulting company that began in 2002 has grown from its struggling roots into a $5 million/year company today.

Below is his interview with Mixergy, and explains his biography and company trajectory at a more in depth level.

We are excited to host Rand at the first annual Fusion Conference in Vancouver. With his professional experience, yellow sneakers, and upbeat personality, Rand will be sure to teach you a few great things.

Below are some videos of Rand in action.

Rand on Youtube

Rand’s televised Super Proposal

Fusion 2011 Conference: Search, Social, Mobile, Local

Wed, 06 Apr 2011 16:26:34 +0000

Top Speakers from around the globe will converge on Vancouver, Canada on May 6, 2011 for the IIMA Fusion Spring 2011 Conference. The conference will cover the changing landscape of search with comprehensive strategies from the world’s search marketing leaders.

Confirmed!

Rand Fishkin, Founder of SEO Moz – Confirmed for Keynote

SEO Pioneer, Rand Fishkin was named one of the top tech entrepreneurs under 30 in 2009, built a business (SEO Moz), a suite of tools that has become one of the key components of many Search Engine Marketer’s daily life.

Rand is famous for several other things as well.. he showed up wearing bright yellow shoes to his first conference because he wanted to make sure people could pick him out. He also took out a spot on national TV in order to propose to his now wife, Geraldine.

Check Out Rand:

(VIDEO)

Stephan Spencer, President of Net Concepts, and author of The Art of SEO published in October 2009 by O’Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola. Stephan has consulted on Search strategy for some of the world’s largest companies. In addition to SEO consulting, they have a search engine optimization (SEO) technology platform that helps online retailers optimize landing pages for natural search. Their clients include Gorton’s, Cabela’s, Verizon, REI, InfoSpace, Kohl’s, The Sharper Image, Wella, Hanes Brands (Sara Lee Direct), the American Marketing Association (MarketingPower.com), and MP3.com.

(VIDEO)

Limited to 100 Attendees!

Register Now!!

IIMA Presents Fusion Conference 2011

Thu, 31 Mar 2011 22:37:28 +0000

Some of the industry’s best and brightest minds are once again coming together for an International Internet Marketing Association event. IIMA has delivered some of the most engaging and educational internet marketing conferences Vancouver has seen. At the Internet Marketing Conference in September, we brought some of the world’s greatest internet related experts in order to provide you with professional panels and in-depth workshops surrounding social media, digital strategy, and SEO.

With this said, we are proud to present the first annual Fusion Conference happening on May 6th. This event will explain how technology and communications are fusing together. In order to keep up with the increasing pace of technology and communications, we have gathered professionals who are leading the way in Mobile, Search, and Social.

Rand Fishkin of SEOmoz, Ryan Holmes of Hootsuite, Chris Breikss of 6S Marketing and Stephen Spencer of Covario (Netconcepts) are but a few of our confirmed speakers. We’re excited to have these speakers share a wealth of knowledge on how the digital landscape is moving and how to stay on top. These trends are changing at an impeccable rate, so you won’t want to miss out on this great opportunity.

In addition to our IIMA Fusion Conference, we are also holding the “IIMA Meetup: Networking / John Hossack on Google Analytics 5” on April 20th. Find out more about the benefits of becoming an IIMA member, and connect with a wide range of professionals within.

The IIMA board will be blogging weekly about our speakers, as well as other exciting industry related news. We’re aiming to keep you on top of all the latest internet marketing trends and best practices. Check back soon for more!

The Crossroads Between Social Media & SEO

Wed, 13 Oct 2010 00:24:37 +0000

Don’t miss tomorrow’s event: The Crossroads Between Social Media & SEO, presented by Guacira Naves.
Follow @drinkthecoolaid for a live tweeting of the event!

**update: here are the tweets!

(kinda awkward but start at the bottom)

#IIMA @onlinestrategy wrapping up. Great Job!

#IIMA Do a video sitemap!

#IIMA correction TubeMogul > http://www.tubemogul.com/

#IIMA use 2mobile(?) to distribute video via all distribution websites such as youtube, vimeo, blip etc.

#IIMA Wine break! Really the food at IIMA Events is awesome. Babybel, wine…

#IIMA Youtube & SEO: 425 million uniques a month. Develop videos based on the themes you are targeting.

#IIMA In Twitter Bio make sure you have your keywords and within some twitter updates.

#IIMA BING social is starting to recommend users on Twitter for your search item so you can follow them.

#IIMA Some evidence shows RT are a factor in Google results. (they give you juice)

#IIMA @onlinestrategy says FB has lots of restrictions so this will not happen.

#IIMA great question! Will iframes turn FB into Myspace-animated-gif-style?

#IIMA you are going to use – don don da… i-frames… What kinda hack developers are working at FB?

#IIMA as of 2011 you will no longer be able to use: FBML – unless you have it up by then it will be grandfathered in.

#IIMA but not like this “Vancouver Canucks Tickets for Canucks Tickets Fan with highlights from Vancouver Canucks Ticket holders.”

#IIMA make sure you add your keywords to your about section of your FB page and make sure your default tab has keyword rich content.

#IIMA each page that someone likes will become a facebook page via open graph: http://tiny.cc/lyw0j

#IIMA BING will soon be showing Facebook statuses soon.

#iima 2.7% of all search’s where in Facebook.

#IIMA use trending topics to try and rank well for long tail keywords.

#IIMA Blog posts are also good for long-tail keywords. Extra traffic!

#IIMA @onlinestrategy – says sub-domain or sub-folder does not matter for SEO. Hmmm…

#IIMA question: advice on how to integrate blog into website

#IIMA Google loves blogs. Capitalize on keyword research to integrate these words.

#IIMA How to integrate SEO with Social. Throwback to Keyword research.

#IIMA Twitter gets 600 million queries a day. Remember that when you want to interact with those looking for your product.

#iima Average user spends 7hrs on FB a month – think how important that can be to your brand.

#IIMA March 2010 Facebook is the most visited site since March 2010 – Google

#IIMA 2mm sites use the “like” button. There is more to life then google. (WAHH!) Traffic to social networks can not be ignored.

#IIMA Mention of Facebook changes announced today: data from likes & profile will start appearing on BING.

#IIMA quick intro of @onlinestrategy – 12 years in the business. Mention of topics we will be covering, Twitter, Facebook, PPC, Youtube.

#IIMA event underway… Crossroads Between Social Media and SEO — no mention of Britney Spears yet!

Meet the Speakers: Anil Batra

Mon, 20 Sep 2010 22:13:40 +0000

IMC Vancouver 2010 Meet the Speakers:

Anil Batra, VP of Search & Analytics, POP

Anil Batra is the VP of Search and Analytics at POP (http://pop.us), a leading digital marketing agency. Prior to joining POP, he was the Chief Analytics Officer and Director at Ascentium (ZeroDash1).

He has worked with several fortune 500 companies including Microsoft, ESPN, Dow Jones, Starbucks, TMobile and holds a B. Tech in Electronics from India, MS Engineering from the University of Tennessee, Knoxville and a MBA from the University of Washington, Seattle. Anil is also the author of a Web Analytics and Behavioral Targeting blog (http://webanalysis.blogspot.com)