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IIMA Fusion Conference 2011
Fusion 2011 brings you some of the most influential people in online marketing, social media and search engine strategy for 1 power packed day! - employee # 10 at Facebook, Director of Marketing at Mint.com and Founder of Appsumo, Noah Kagan Founder & CEO of Hootsuite, Ryan Holmes and Global SEO & Search Strategy Gurus Rand Fishkin, Stephen Spencer and Rob Woods to name a few!
8 Spaces Left!
Thought leaders from the Digital Marketing industry to exchange ideas and reveal trends that highlight how Search, Social Media and Mobile marketing are fusing to redefine how consumers are engaging brands; and communicates the understanding of the shifting online landscape.
Date: May 6th 2011, 8am – 6pm
Location: Marriott Renaissance Hotel, Vancouver BC
|Rand Fishkin||Stephan Spencer||Ryan Holmes||Rob Woods||Noah Kagan|
|Melissa Lai||Scott Michaels||Ani Lopez||Guacira Naves||Mona Elesseily|
|Jason Cyr||Chris Breikss||Andre Charland||Graeme McLaughlin||Vincent Ng|
Fusion Conference Agenda:
Thursday, May 5th
Join Us Thursday Evening for a Pre-Conference Meetup Sponsored by SEMPO!
Thurs, May 5th 6:30pm. Location: Relish, 888 Nelson St Vancouver, BC Register For Thursday’s Meetup Now!
Friday, May 6th – Fusion Conference Day
|Track A – Mobile / Local||Track B – Social / SEO|
|8:30-9:30||Vincent Ng||Ryan Holmes, Hootsuite|
|9:30-10:00 Networking / Trade Show / Coffee||Break|
|10:00-11:00 Session 1||Rand Fishkin, SEO Moz||Rand Fishkin, SEO Moz|
|11:00-12:00 Session 2||Scott Michaels, Atimi Software
|Rand Fishkin & Stephan Spencer
SEO Panel Discussion
|12:00-12:45 Lunch / Networking / Tradeshow||Break|
|12:45-1:30 Session 3||Jason Cyr, Tristorm Product Design||Rob Woods|
|1:30-2:30 Session 4||Chris Breikss, 6S MarketingMobile||Stephan Spencer, Netconcepts|
|2:30-3:05 Session 5 (30 minutes)||Mona Elesseily, Page Zero Media
Chris Goward, Wider Funnel
|Ani Lopez, VKI Studios|
|3:10-3:40 Session 6 (30 minutes)||Andre Charland, Nitobi
|Guacira Naves, The Online Strategy House|
|3:40-4:00 BREAK with themes / facilitated Networkings||Break|
|4:00-4:40 Tools 1||Melissa Lai, Mobify||Noah Kagan, Appsumo|
|4:50-5:30 Tools 2||Graeme McLaughlin, Mediative (Enquiro)
|Mobile / Local Strategy Clinic at 4:50 – 5:30 – Presenters TBD
|5:30-6:00 Wrap-up: Best Questions of the Day||3 Year Vision – All available Speakers||Cash bar open|
Keynote | Rand Fishkin, CEO & Co-Founder of SEOmoz
Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of SEO software. He co-authored the Art of SEO from O’Reilly Media and was named on the 40 Under 40 List and 30 Best Young Tech Entrepreneurs Under 30. Rand has been written about in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He’s particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
Mobile & Location Based Digital Marketing | Chris Breikss, Partner, 6S Marketing
Learn which tools you need to be using to leapfrog past your competitors in the rapidly expanding world of mobile and location based digital marketing.
Find out how customers are interacting with your business using their mobile devices and how you can best optimize their experience. Also find out what cutting edge tips and tricks today’s top digital marketers are using to promote and advertise their business on Google Places for Business, Facebook Places, Foursquare, and learn about the future of QR codes and disruptive visual search technology how the camera on your mobile device will change the future as you see it.
Chris Breikss is widely recognized and regarded as being a man of ideas, innovation and boundless energy. He began utilizing the Internet as soon as it became possible to launch a website. 15 years, and hundreds of websites later, Chris has not looked back. An entrepreneur at heart, Chris recognized a trend pointing to significant business potential in internet marketing and search engine optimization, and in 2000, 6S Marketing was born. Chris now leads a team of 25 digital marketers at 6S Marketing and focuses his time on building the business through sales and marketing as well as research and the development of new marketing concepts and products.
Chris Breikss is energetic and infectious; a true leader, connector and motivator. Despite a hectic schedule and array of commitments, Chris does everything with a smile on his face and his mind on the next set of projects and ideas to take on.
The Social Media Underground | Stephan Spencer, Consultant, Co-author of The Art of SEO, Founder of Netconcepts
Learn the importance of the new authority links and how to plan & execute powerful social media link baiting campaigns.
Great social media execution is the new weapon in developing powerful authority links and ultimately top rankings, but most fail to deliver even close to the results. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. The big question Stephan Spencer has been looking at is not how to create run of the mill link-bait (useful content that will get blogger pick-up and ultimately reach escape-velocity), but how to create full-cycle campaigns to target backlinks from those who really matter.
Of the three pillars of SEO (content, architecture, and authority links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank, and your optimization efforts will fall short.
“A backlink from a top blog or twitter account might as well be a link from the New York times if your product was “New York” thus strategy and focus actually outweigh the priority on beating your competitors on sheer activity.”
Learn how to deploy a structured process via social media to target top authority links that ultimately deliver top results on search engines.
Stephan will share the complete process from ideation, content development, website prep to final social media seeding and some recent successes with “Top 100 Beers of the World,” and one of North America’s top-ranking online business card printer.
Social Start-up Stories
Hear from serial entrepreneur CEO Ryan Holmes how social media has grown in impact in the world and how these tools are critical for communications from check-ins to emergencies.
Plus Ryan will share practical business lessons about how HootSuite scaled quickly by staying lean, iterating rapidly, outreaching internationally and marketing strategically.
Vancouver-based social media dashboard HootSuite has grown to almost 2 million users on a bootstrap budget. Along the way, the company played small roles in world affairs from Egypt revolution to US State of the Union and was named in the Top 5 most influential brands at SXSW.
Crowd-Sourcing Your Way to a Better User Experience
User experience (UX) encompasses all aspects of the end-user’s interaction with a company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother” – Nielsen Norman Group.
In the past gaining insight into customers through traditional research methods has been a time consuming and expensive exercise that many businesses were reluctant to do… but things are changing. Social media like Facebook and Twitter have created a gathering place for people to interact more intimately with brands and because of this we are seeing new and exciting tools in the emerging SocialCRM space that are making it fast and easy to gain insight into customers’ needs while remaining extremely cost effective.
I will explain the importance of user experience, and demonstrate ways to engage with your social followers to solicit the valuable insight that will allow you to deliver a better: product experience, service experience and overall brand experience.
How Facebook & Twitter are Killing Your Chances of Success
As social media becomes more influential in our daily lives, user behavior online is also being affected. Every day we see Facebook and Twitter pages promoted by businesses of all sizes, but is this the most effective way? Are there any alternative ways of promoting your business in social circles? Find out how promoting your social media site is not as effective as building an experience around your business.
Noah Kagan is the Chief Sumo of AppSumo.com, a daily deals site for web geeks. He was one of the first employees at Facebook.com and Mint.com. Noah doesn’t like referring to himself in third person. Later, Noah started kickflip which became the #1 Facebook app company, following an advertising melt down they moved the business to monetizing virtual goods. Gambit became a multi-million dollar business and helped power: Zynga, Playdom, Gaia Online and many more. Ps. You should check out AppSumo.com and follow @NoahKagan
SEO for E-Commerce
E-commerce websites are notoriously particular when it comes to SEO. Beyond the standard SEO rules and principles, there are a large number of specifics to take into account if you want to increase transactions from search engine users.This talk will cover topics such as E-commerce benchmarks, Semantic HTML for E-commerce, Technical SEO, and more.
Ani Lopez, SEO Manager & Web Analytics consultant Ani Lopez moved to Vancouver from Barcelona where he developed his more than twelve years long career as web developer, project manager and over the last four years as SEO consultant. Working for well known agencies in Europe gave him the opportunity to lead SEO campaigns and workshops for brands like Nokia, Mundia.com (an Ancestry.com company), Carrefour, Amadeus, Barcelona Football Club, Ritz Hotel, or Infojobs.net to mention some.
He started to work for VKI Studios in March 2010, now Cardinal Path, as SEO consultant but also stepping more into the Web Traffic Performance Analysis area, a natural complement to his main field of expertise, International, and large sites SEO.
Crossroads of Social Media & SEO
Search Engine Optimization (SEO) and Social Media are two of the most powerful strategies any website can leverage to increase quality visitors.
Join us for a discussion led by Guacira Naves, Principal of The Online Strategy House, about the potential relationship between these two strategies. Learn how to leverage your Twitter, Facebook, blogs and social media profiles to improve your site’s search engine visibility.
Guacira Naves is the Principal of The Online Strategy House and a veteran online marketing strategist with over 12 years of experience. Her work with a variety of clients, from national companies to local businesses, gives her an acute understanding of how SEO, social media, marketing and analytics must work holistically to achieve clients’ goals.
Topic: Landing Page Optimization Clinic
Mona Elesseily is the VP of Online Marketing Strategy at Page Zero Media where she focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, CareerBuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (Pub Con) and the International Internet Marketing Association (IIMA).
Topic: Landing Page Optimization Clinic
Chris Goward is Co-Founder and CEO of WiderFunnel Marketing Optimization. The company’s Conversion Optimization methods help clients improve lead generation, affiliate and e-commerce sales results by up to 400%.
Chris’s popular presentations include case studies and conversion marketing principles that deliver real, tested results for clients like eBay, SAP, Google, Electronic Arts, and many more. A top-rated speaker globally, his work has been published in Marketing Sherpa, Search Engine Watch, and the Google blog, among others. The LIFT Framework™ he developed is taught at the University of Eastern Michigan Conversion Optimization program.
Topic: Best Practices in Approaching Your Mobile Strategy
Mobile browsing is predicated to outpace desktop browsing by 2015. This is not only a change in the way consumers shop, but it’s a change in lifestyle. The growth of social media, internet marketing, and technology is changing the way we do business, acquire customers, and keep them loyal. Are you ready? Mobile is no longer a question of whether one should create a mobile site but merely a question of when and how.
Learn how mobile will affect your business and marketing strategies and how you can make mobile work for you.
Melissa leads the marketing efforts for Mobify: Mobify Studio and Mobify Enterprise solutions. She is responsible for the planning and execution of marketing initiatives, social media networks, public relations, advertising, partnerships, client launches, product launches, promotions, and leading the marketing department.
SEO as Foundation to Social Sharing and Visibility
An accomplished Online Marketer, with a proven ability to develop marketing strategies that deliver measurable results. Demonstrated success creating effective marketing programs and building brands in online media for B2C and B2B audiences. Strong management and leadership skills, with the ability to build and motivate teams. Excellent communicator, with emphasis on building strong relationships and networks. Created and implemented successful SEO and social media plans.
Topic: To Be Determined
Having worked in software development and project management for over 9 years, Scott has specialized in emerging technologies. He has worked as part of the W3C in defining standards, and as the lead liaison for bridging innovative technology companies with existing major players, such as Adobe Systems, AutoDesk, and other fortune 500 companies. At Atimi, Scott will help you define the needs for your project, and has an uncanny skill for being able to see design issues very early in the process.
Topic: To Be Determined
Andre Charland is the co-founder and CEO at Nitobi Inc. He’s been at the forefront of Web 2.0 software development for almost a decade and is an expert on the next generation web. Andre is an advocate for usability and user experience and speaks regularly about how to keep users engaged and active on websites or web-based application. Most recently Andre presented on the Adobe AIR Tour throughout Europe. He’s also been a speaker at the Voices That Matter web design conference, Adobe MAX, JavaOne and AjaxWorld. Andre is the co-author of “Enterprise Ajax”, published by Prentice Hall last summer and is the lead blogger for O’Reilly’s InsideRIA.com.
Topic: To Be Determined
Search engine marketing professional with expertise in Paid (PPC) & Organic (SEO) campaign implementation, development and optimization. Focus on using analytics and conversion optimization to deliver effective Cost Per Acquisition.
Learn how Mobile Gamification and Real Rewards are leading to Brand Loyalty
Vincent will be discussing how gamification and local search are being combined in today’s mobile world to engage end users into using services and products of brick and mortar locations. He is passionate about creating customer loyalty through mobile and social media engagement.
Vincent Ng is the Regional Manager of RewardMe, where he is responsible for sales and marketing, strategic partnerships, and accounts services in the Greater Vancouver Region. RewardMe is a mobile app that allows retail locations to create a customizable loyalty program based on the number of check-ins. The app uses GPS and QR Codes to verify a check-ins before awarding points so that end users can collect points for discounts and items. They have worked with clients such as Starbucks, Denny’s, Trees Organics, and Rasoees.
Registration Rally! Next 25 To Register Will win a copy of SEO Theory & Practice
SEO Theory & Practice
Authors: Stephan Spencer & Rand Fishkin
Win Your Copy Now:
(next 25 attendees)
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