Speaker Preparation

Thank you for your interest in speaking at an IIMA event. This page is intended to give you all of the background information you will need for a successful event. It will also help me to make sure I have all of the relevant information from you that my team and I will need to successfully promote the event.

Here are my coordinates. Please contact me anytime with your questions or comments:

Ean Jackson
IIMA Event Director

ejackson (at) imaonline.org
604-904-6554

Background Information

I would like to make sure we have current background information about you. This so I will know how to contact you. Also so we can position you best on the IIMA website and with other promotions regarding the event. At your earliest convenience, please send me an email note with the following:

your first and last name (so we don’t misspell your name!)
Company name
job title you’d like us to reference you by
best telephone and email for IIMA communications
photo for the IIMA website (.jpg or .gif)
bio. This should be about 100 words or so. Where you work, where you have worked, degrees and any other information you feel is relevant to the topic you are speaking about. Think pithy and short like a Twitter post!

Event Outline

You should have received a GoogleDoc from me that outlines details of the event, the agenda, etc. This is an outline only. I am very open to making any changes that make sense.

Target Audience

The IIMA members and guests who will attend your event are almost all from the lower mainland. Most work in downtown Vancouver. Some may travel up to an hour or more to hear you speak.

A typical IIMA event attendee may fit the following profile

50% women, 50% men
working professionals
Internet marketing role: Independent consultant, agency or end user business employee
marketing role: Independent consultant, agency or end user business employee
management role: Independent consultant, agency or end user business employee

The level of experience and familiarity the audience has with your topic will vary. We try to position events for beginner, intermediate or advanced understanding of a topic.

Benefits of speaking to the IIMA

Opportunity to position yourself as a subject matter expert in the Vancouver business community
Opportunity to share some “war stories”
Free dinner (OK, sandwiches and a glass of wine!)
Opportunity to distribute promotional materials to a receptive audience
Extensive promotion of the event by IIMA
A small “thank you” gift

Target Audience

We aim to have 50-60 attendees at an event.

Businesspeople, mostly from Vancouver, who are interested learning about the best in Internet Marketing
One-person or small Internet Marketing consultants
Mid-level Internet marketing people from big companies
Employees of agencies who provide Internet marketing services
Business people from other walks who have an interest in Internet Marketing

Promotion

We’d like to promote it extensively over the next few weeks. To that end, I’d like to get a few housekeeping issues nailed as soon as possible:

Working title for the seminar. We have a professional copyrighter who will help us with the final title, so feel free to offer several titles
your professional coordinates
how you’d us to position you
photo
agenda for 90 minutes
brief overview of the content of your seminar

Venue

The venue for the October 21 event is the Vancouver Public Library, Peter Kaye Room.

Typically, however, we meet at the YWCA in downtown Vancouver at 535 Hornby Street. Please take the elevator to the 4th Floor meeting rooms.

Agenda

5:00 – 5:15	Arrive. Setup
5:30 – 6:00	Have something to eat. Network with the audience
6:00-6:10	IIMA housekeeping. I introduce you and your topic
6:10-7:25	Your agenda
7:25-7:30	I thank you. IIMA housekeeping
7:30-8:00	Clean up and vacate room
7:45 on	Reconvene at Smiley O’Neil’s Pub about a block away

Most seminars last 90 minutes, so that leaves a bit of a buffer to clean up the room. Tradition is that the keeners meet up after for a beer at Smiley O’Neils. I pick up your tab on behalf of IIMA.

Facilities and Audio-Visual

room seats 60 max. Square. Can be hot and close
we have wireless Internet access and will have live Internet feed if you require
overhead projector
computer (Windows)
we try to film your presentation and make it available to members who can’t make it to the event
you are most welcome to prepare a PowerPoint presentation. If you do, please aim to have it to me 2 weeks in advance of the date so we can make sure there are no technical glitches. I recommend you bring a backup on USB key. I recommend against bringing your own computer

Upcoming IIMA Events 2009-2010

Date & Time	Topic & Speaker(s)	Venue
Oct 216:00-8:00 PM	Social Media Branding in the Era of the Empowered ConsumerSpeaker: Eric Weaver – TribalDDB	The Vancouver Public Library – Peter Kaye Room
November 256:00-8:00 PM	How to apply the well-proven principles of game design to make your business (marketing program, application) more engaging, and to produce concrete measurable business value. Speaker Michael Fergusson, CEO of Ayogo Games Inc.	The Vancouver Public Library – Morris Wosk Board Room
December 96:00-8:00 PM	TBA	The YWCA – Hornby Street – Welsh Room
January 136:00-8:00 PM	TBA	The YWCA – Hornby Street – Welsh Room
March 106:00-8:00 PM	TBA	The YWCA – Hornby Street – Welsh Room
April 146:00-8:00 PM	TBA	The YWCA – Hornby Street – Welsh Room
May 126:00-8:00 PM	TBA	The YWCA – Hornby Street – Welsh Room
June 166:00-8:00 PM	TBA	The YWCA – Hornby Street – Welsh Room