About IIMA [toggle display]

June Event - ‘Canadian E-mail marketing: how do you measure up?
June 6, 2007

IIMA’s got mail for the month of June! Join us on June 6^th, 2007, when Paula Skaper, 15-year e-marketing expert, presents the latest trends, tools and metrics behind Canada’s email marketing industry. 

Email marketing continues to be a key component of today's marketing mix, yet Canadian trend information has not been readily available…until now.  Find out how your email campaigns compare to the rest of the nation as we examine “Email Marketing, Canadian Subscriber Trends” – a synopsis of over 7.25 million emails deployed to Canadians in 2006.

During this 90 min intensive workshop, you’ll learn:

• Benchmark statistics behind CANADIAN email marketing
• Design tips to engage viewers and increase click-throughs
• Insight on when to deploy campaigns
• The latest technologies driving online marketing
• Email campaign results for both BtoC and BtoB campaigns
• Methods for effective email campaign management
• And more…

Book today and find out how your e-mail marketing campaigns measure up, and how to maximize results for your Canadian clients!

Book now, space is limited!

Members, Book by Wednesday, May 30 and SAVE $5! To take advantage of our early bird discount, enter promotion code "eb060607" upon registration.

Event Details

Date: Wednesday, June 6, 2007
Registration/Networking: 5:30 - 6:00 p.m. [online registration ]
Presentation: 6:00 - 8:00 p.m. (includes Q&A)
NEW Venue: YWCA Downtown 4th floor (Welch Room), 535 Hornby Street, Vancouver
Cost: $45 Members / $55 Non Members / $15 Students (limited to 10 seats max)
Refreshments: Light refreshments will be served, Hospitality sponsored by 6S Marketing
Speaker: Paula Skaper, CEO, Kinetix Media Communications

Register online now

This event is proudly sponsored by:

May Event - ‘Building Online Communities’ the bait to catch plenty of fish in the virtual sea
May 9, 2007

IIMA has reeled in a big one for the month of May! Join IIMA on May 9, 2007 as we present "Building Online Communities", a panel discussion featuring Markus Frind, owner and founder of mega-popular dating site plentyoffish.com, James Richardson, Architect behind Buysell.com and Trader.com, Alexandra Samuel, CEO of SocialSignal.com and strategist for VanCity's Changeeverything.ca and Ellie Sykes, VP of Qualitative and Online Communities for Angus Reid/Vision Critical.

Whether it's a dating site, a Blog, a Videoblog, a social networking site, Second Life or a multi-player online video experience, there is no denying that online communities have grown into a powerful resource and opportunity for marketers.

Register online now or read more...

April Event - ‘Fresh Content’ - the NEW engine behind SEO
April 11, 2007

Drivers…start your engines with IIMA on Wednesday, April 11 as SEO expert Barbara Coll (aka “WebMama”) returns to explore the latest strategies driving Search Engine Optimization!

Gone are the days where extraneous Meta tags and weekly submissions were enough to get you to the finish line. Today, ‘Fresh Content’ such as Blogs, RSS Feeds and Video are what’s driving killer SEO strategies.

Register online now or read more...

February Event - Core Values: Your Brand's Online Secret Weapon
February 28

Unleash the power of your brand as we explore Core Values: Your Brand's Secret Weapon. For many companies today, core values are a best kept secret. Executives may tout them, employees may read them, but they never translate to the general public, and most importantly, your customers.

Register online now or read more...