January 2010 IIMA Newsletter

We have kicked this year off with such a great event. We’d like to thank Jason Billingsley again for helping us put on one of the best IIMA events ever attended. With the help of our new sponsors we are growing and will be offering new member benefits by the end of the month. The IIMA is going to take a break for the Olympics in February. Our call to action for February in lieu of a professional speakers event, we are requesting speaker proposals for the Internet Marketing Conference which will be held on April 14th, 2010. Please submit your favorite speaker, or speaker proposal to info@iimaonline.org.

Sincerely,
James Laitinen, Director,
@jlate

Event Review: The Marketer’s Guide to the Ecommerce Galaxy
by Charlene Brisson, MAPC
Marketing & Communication Specialist, @charlenebrisson

Jason Billingsley, ecommerce guru and founder of http://www.elasticpath.com/, promised to unveil 42 ways to sell more online. To the IIMA event audience, leaving with this info would be a terrific benefit. So when Jason over-delivered with more than 100+ tips – and all of them valuable – the audience was thrilled. Read more…

Industry News

Become a Speaker at IMC 2010 – IMC’s 10th Anniversary!
Its a great honor to be part of IMC’s speaking community. Since our start ten years ago some 500 speakers have teached over 3000 people the value of Internet Marketing. Being a speaker at IMC is to create history within our Industry. Start your application process by creating an IMC-account where you include. Read more…

OMG: The Future of Retail Design Is Augmented-Reality Facades
Okay, my head just kinda exploded. Qosmo working together with Terada Design have created N Building, a retail low-rise whose facade is covered in QR codes. When you snap one with your phone, that in turn tells you information about the shops inside–ranging from what’s new, what’s on sale, coupons, Read more…

Conversations About the Internet #5: Anonymous Facebook Employee
This article is something different from your average read, if you have wanted to know all the things that happen in the background at Facebook, look no further. Wouldn’t you like to know if a Facebook employee has been logging into your account for “testing” purposes? Read more…

Resources & Guides

Marketing Tips in Exactly Three Words
Check out HubSpot’s Marketing Triplets. Get inspired and post your very own marketing advice in exactly three words. Read more…

Who is Looking at Your Facebook? Privacy Options You NEED to Set
Back in September we reported that Facebook had, at the behest of the Canadian government, implemented a host of new privacy options. However implementing these features meant changing users privacy settings, and while Facebook took lengths to make sure that users were prompted with a message. Read more…

Changes in Web Usability Since 1994
Nielsen’s report on the change of user behavior since 1994. Read more…

Just For Fun!

1. First-Person Tetris! (Play the game)
2. Top 10 Best-Liked, Most-Recalled TV Spots of 2009 (Read the article)
3. Twitter Psychological Profile (Enter your Twitter name to get your Twitter psychological profile)

Charity’s Book Wishlist (Reading List)
Charity Robertson @charitysweb, Director of Communications

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
by Steve Krug

In this how-to companion to Don’t Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own website, application or other product. In this new book, Steve explains how to: Test and design, from a sketch on a napkin. Read More…

Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
by Brian Halligan and Dharmesh Shah

Stop pushing your message out and start pulling your customers in. Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo etc. Read More…

Confessions of an Advertising Man
by David Ogilvy

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Olgivy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Read More…

About the International Internet Marketing Association
The International Internet Marketing Association started in 1998 to bring marketers, agencies and professionals together to discuss the capabilities and potential of Internet marketing. It’s been over 10 years since our first event and our association remains focused on its original mandate – education. Each year, IIMA delivers a series of networking and speaking events hosted by subject matter experts, thought leaders, experts and panels of marketing practitioners. For more information on becoming a member follow this link.

Bookmark It