Our Products & Services

Provide leading edge information and strategies surrounding Internet Marketing

Monthly Speaker series 
• held once/month September – June (similar to events being held currently).

 

• The objective is to give attendees a high level conceptual overview of the topic being presented.

 

• Speakers are generally brought in from leading edge local and national firms specializing in internet marketing and related topics. Eg. 6S Marketing, VKI Studios, Kinetix Media, Yahoo and Google

 

• $60/person, 9 events/year, consistently average 50 paid attendees.

Annual Conference (September 2009) 
• Held Annually in September or October

 

• The objective is to give attendees exposure to world class experts in online strategies in a conference style environment. The conference includes a minimum of one world class keynote speaker. Conference would include a trade show component with industry booths.

 

• Educators are typically brought in from leading edge local, national and global firms specializing in internet marketing and related topics. Eg. 6S Marketing, VKI Studios, Kinetix Media, Yahoo and Google

 

• Avg. Price: $650 ($495 1 day, $795 2 day), 1 event/year, 200 attendees.

• Held Bi/monthly September – June

 

• The objective is to give attendees hands on experience executing online strategies in a classroom style environment. This is an interactive workshop.

 

• Educators are typically brought in from leading edge local and national firms specializing in internet marketing and related topics. Hired as an IIMA educator. Eg. 6S Marketing, VKI Studios, Kinetix Media, Yahoo and Google

 

• Avg. Price: $250/person, three events/year, consistently average 15 paid attendees.

Webinars (record first webinars in September, 2008) 
• Each of our monthly speaker series seminars will be recorded to webinar archives for international viewing.

 

• Price: $30/person, 10/year inline with speaker series, avg. 20 attendees

Online content 
• Purchase syndicated stories/articles from article content sites such as amazine.com.

 

• Each board member responsible for writing a minimum of one article/term.

 

• Each board member responsible for recommending a minimum of one potential speaker/term

 

• Partner with industry experts for free content that we can post on our website in exchange for links back to their site/sponsorship in dedicated content areas. For example, vertical response could sponsor email marketing forum. Or Marketing Profs.

 

• Industry expert links

 

• Ask the Expert

 

• Industry submission contests (awards)

 

• Analytics/performance ranking

 

• Usability

 

• Identify core niche content areas for partnerships: eg. SEO, blogging, online advertising, social networking, etc.

 

• Price: $free to access content. We make money from sponsorship $dollars.

Email Newsletter 
• Get the latest updates on online marketing strategies.

 

• Price: $free to access content. We make money from sponsorship $dollars and signups for paid content areas promoted in the newsletter.

Networking opportunities with other online marketers 
• Each monthly speaker seminar will include a 30 minute networking session.

 

• Bi-monthly workshops will include two 15 minute breaks (for networking, although that is not the primary focus of this event)

 

• The annual conference will include a brief breakfast networking session for the hour prior to show time as well as a lounge style after party for an additional cost.

 

• Discussion forums will be available online for members to showcase their thoughts, questions and expertise.

 

• A job board will be available to post and respond to current job postings. Posting price TBD.

Save $money on events 
• All events, workshops, conferences and webinars will feature a reduced member price. Price to be indicative of the value of the brand and membership and needs to be appealing enough to be a “no-brainer” purchase. (ie. 25% off? = 2 events/year free)

Content Categories 
• Yahoo Search engine optimization

 

• Latest trends in SEO

 

• Online advertising

 

• Blogging

 

• Social Networking

 

• Online technologies (webinars, webcasts, podcasts, etc.)

 

• Email marketing

 

• Integration

 

• Analytics

 

• Fundamental best practices of internet marketing. Sample projects/case studies on How do I execute. Provides you with a guideline on how to execute the project. Who are your resources?

 

• Project management

 

• Resource Management

 

• What are the core competencies/drivers in campaign.

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