SES San Jose Review: Overview of Day 2

Let me start off by thanking the staff at SES San Jose 2009 for inviting me to cover the event. This was my second time I have attended the conference in San Jose and highly recommend it for anyone looking for an industry leading approach to learning or advancing their skills in internet marketing. For those of you not familiar with the 3 day conference here is some general info: http://www.searchenginestrategies.com

I have broken each session review into separate blog posts for better flow:

• Session 1: Duplicate Content & Multiple Site Issues
• Session 2: Facebook Ads – Reaching Prospects Early in the Decision Making Process
• Session 3: Social Media – Managing Conversations & Reputations When the User is in Control
• Session 4: The BuyerShere Project (review coming soon)

Day 2 Highlights:

• Marty Weintraub’s energetic presentation
• Domino Pizza’s website (when I ordered my dinner)
• Zappos’ Brian Kalma’s specific examples of their Social Media Campaign

Day 2 Letdowns:

• The overcapacity room for the session: Google Analytics & Website Optimizer: Secrets Revealed!
• Lunch (overcooked hot dogs)
• Paying for internet at the Hilton

Keynote: Nicholas Fox, Google

*Serena Hillman is an HCI professional who has worked in the web industry since 2003. Serena currently works as the Director of Marketing for ShowTimeTickets.com and is a graduate student at SFU studying mobile commerce as a part of the Connections Lab Research Group.

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