Archived Speaker Profiles
View Current Speakers.
‘Building Online Communities’ the bait to catch plenty of fish in the virtual sea
‘Fresh Content’ - the NEW engine behind SEO!
Core Values: Your Brand's Online Secret Weapon
Netnography
The Anthropology of Online Communities
The Wireless World
Marketing at Light Speed
Web 2.0
Interactive Advertising
What a marketer really needs to know about RSS
State of the Search Marketing Industry 2006
Email Panel Discussion and Workshop
Blogging 101 and Advanced Blogging: November 29 & 30
Web Analytics Thought-Leadership Discussion
Braden Hoeppner
Braden Hoeppner is the Web Analyst for the Consumer Web Channel and Portal team at TELUS, the largest telecommunications company in Western Canada. He has more than five years of experience working in internet technologies and marketing as a QA engineer, consultant, strategist and entrepreneur. By combining his web analytics, usability and marketing skills, Braden specializes in helping clients focus their online activities to enhance their business results.
Braden's approach to site design, campaign assessment and strategic planning focuses on data-driven, "voice of the customer" assessment and continuous improvement. He sees the interplay between usability, analytics data, and customer feedback as the key to finding the optimal approach for delivering significant online results.
Bryan Mavrow
Bryan Mavrow is director of Internet marketing architecture for Intrawest: the world's largest developer and operator of mountain, beach, and golf resorts. As the Leisure and Travel Group's senior authority on Web channel strategy and development, he supports online marketing relationships for millions of guests at 12 resort sites through the cycles of promotion, content, and e-commerce.
Bryan's background spans a dozen years of integrated marketing experience. For five years he was Vice President of Columbus Group, one of Canada's most successful Internet professional services companies before it was purchased by TELUS. With Columbus Group, Bryan developed online strategies for BC TEL, Tourism Vancouver, Colliers International, SC Johnson, and planned and managed the original www.kraftdinner.com, winner of 3 prestigious awards. Prior to moving into Web marketing in 1996, Bryan built a foundation of 5 years of direct marketing experience including running both consumer and business long distance DM for BC TEL.
Bryan's well-known in West coast Marketing circles having served on the BC Chapter American Marketing Association Board, is past-president of the International Internet Marketing Association, and is now the president of the BC Association of Integrated Marketers. He has been a guest speaker across Canada on e-business topics, and has recently taught courses in direct marketing at BCIT.
Seth Romanow
Senior Vice President
Global Account Lead
Wunderman Y&R Brands
As Global Account Lead at Wunderman, Seth is responsible for managing the worldwide relationship marketing activities on behalf of Microsoft Server and Tools business groups.
Prior to his recent move to Wunderman, Seth was Director of the HP Worldwide Customer Knowledge Management and Analytics organization. For HP Seth was chartered with developing HP's global strategies for managing customer information, data quality, web and customer satisfaction measurement and advanced analytics to help turn HP customer data into actionable insights to drive incremental revenue and customer satisfaction.
Prior to his current responsibilities, Romanow managed Compaq.com. Romanow joined HP in 1996. Previously, Romanow held senior positions in advertising and marketing management at EuroRSCG, BBDO, BatesUSA and Sugarbush Resort in Vermont.
Romanow holds an MBA in Marketing from NYU Stern School of Business and an AB in Political Science and Russian Studies from Occidental College, Los Angeles.
Shane Atchison, CEO, ZAAZ:
Shane Atchison co-founded ZAAZ in 1998. Shane has lead efforts to develop compelling online experiences for clients such as Disney, Fox Television Network, Microsoft, National Geographic, PBS, Warner Brothers, Boeing and Washington Mutual. At ZAAZ, Shane's responsibilities range from setting the company's overall strategy to working with clients, leading partnerships and fostering the internal culture of the company.
Jim Sterne,Target Marketing consultant, author and Emetrics Summit conference producer - Santa Barbara, California
Jim Sterne produced the world's first Marketing on the Internet seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his 20 years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships.
Sterne has written five books on Internet advertising, marketing, and customer service including, his most recent, Web Metrics; Proven Methods for Measuring Web Site Success.
Andrea Hadley
President NetSetGo Marketing - Vancouver, British Columbia
Andrea Hadley is known internationally as a web marketing consultant and services provider. In 1998, she launched NetSetGo Marketing, a Vancouver-based web analytics and search engine marketing services company, which provides services to leading Canadian and international corporations.
Andrea is a Certified Internet Marketer and Business Strategist (CIMBS) as well as a presenter at a number of international conferences, including IMC Montreal and Search Engine Strategies Toronto. In November 1998, Andrea completed her Certificate in Internet Marketing from the University of British Columbia (UBC). She is now a regular guest lecturer at both UBC and the British Columbia Institute of Technology (BCIT).
Andrea is past president of the International Internet Marketing Association where she served as a director for five years.
Rand Schulman
Chief Marketing Officer, WebSideStory - San Diego, California
Mr. Schulman joined WebSideStory (Nasdaq: WSSI) in June 2003. Previously, he was senior director of strategy and products at WebTrends, a division of NetIQ, a provider of Web analytics, systems and security management solutions. In 1997, Schulman founded Keylime Software, one of the first Web analytics ASPs (application service providers). Keylime was subsequently purchased by Overture, now part of Yahoo. In all, Mr. Schulman has more than 30 years of experience as a marketing executive for a wide range of companies, including serving as executive vice president at Software Publishing (Harvard Graphics). He was recently named to BtoB Magazine's list of "Who's Who" in business marketing. Mr. Schulman holds a B.A. degree in English and journalism from the University of Pacific.
May 10th: Enchance Your Online Global Strategy by Targeting Local Multi-cultural Markets
Speaker Profile: Simon Laight
The Internet is a global media and once a website is launched it is accessible to the world. Few companies consider this global audience as they mostly market to a domestic market.
An immense opportunity exists in effective online marketing to multicultural markets across North America. By targeting these local groups while planning your global strategy, strong incremental returns can be realized.
Simon Laight has been helping multinational companies with their global web initiatives since 1996 when he joined LINC Media, a Tokyo-based interactive services firm. In 1999, the company was acquired by Ion Global, the international e-business solutions arm of Chinadotcom (Nasdaq: CHINA). Simon assumed the role of Managing Director of Ion Global Japan where he was charged with growing the business both organically and through acquisitions. His experience with helping multinational organizations market their goods and services to international markets is vast. His clients have included companies such as P&G, GE, Hilton International, Goldman Sachs Reality, as well as divisions of the United Nations and government bodies. In March of 2003 after 11 years in Japan, Simon returned to Vancouver and now works with Ion Global North America.
June 7, 2005: Google Adwords -- 21 Ways to Maximize Your Campaign with Andrew Goodman of Page Zero Media
Speaker Profile: Andrew Goodman
In the past two years Goodman's expertise on search engine advertising has been regularly cited by the business press, including CBS Marketwatch, Media Magazine, Fortune Small Business, New Media Age, The Globe & Mail, The New York Times...well, you get the picture. This guy knows his stuff.
Add to this Andrew's tightly knit team of analysts and copy writers, and a rich understanding of the online world, and you have Page Zero Media, pay-per-click campaign management specialists and one of today's leading online marketing firms who help companies gain new customers online.
Andrew has been in search engine marketing since 1999 when he gave up a budding career as a political scientist to launch Traffick.com, an acclaimed "guide to portals", which foresaw the rise of many online marketing trends such as: the growth of paid search, the irrelevance of keyword meta tags, rapid consumer adoption of web-based email, the death of also-ran portals like Excite, and much more. He quickly learned that writing articles that people found useful could make you web-famous, and many of this works were and still are cited in the press areas of online giants, the likes of Google, Backflip, Applied Semantics and Quiver.
Andrew's latest book is "Winning Results With Google Adwords" available through Amazon.com. He has also authored a highly successful report, "Google AdWords Handbook: 21 Ways to Maximize Results".
May 10th: Enchance Your Online Global Strategy by Targeting Local Multi-cultural Markets
Speaker Profile: Simon Laight
The Internet is a global media and once a website is launched it is accessible to the world. Few companies consider this global audience as they mostly market to a domestic market.
An immense opportunity exists in effective online marketing to multicultural markets across North America. By targeting these local groups while planning your global strategy, strong incremental returns can be realized.
Simon Laight has been helping multinational companies with their global web initiatives since 1996 when he joined LINC Media, a Tokyo-based interactive services firm. In 1999, the company was acquired by Ion Global, the international e-business solutions arm of Chinadotcom (Nasdaq: CHINA). Simon assumed the role of Managing Director of Ion Global Japan where he was charged with growing the business both organically and through acquisitions. His experience with helping multinational organizations market their goods and services to international markets is vast. His clients have included companies such as P&G, GE, Hilton International, Goldman Sachs Reality, as well as divisions of the United Nations and government bodies. In March of 2003 after 11 years in Japan, Simon returned to Vancouver and now works with Ion Global North America.
April 13: The “It” Factor - Create A Resonating Online Brand
Speaker Profile: Mitch Joel
(Check out Mitch's Blog for some great reads!)
Marketing, Communications, Sales and Interactive expert, Mitch loves being an entrepreneur. To this day, he's also an avid tech junkie, public speaker and freelance journalist.
He owned one of the first publications to go online in 1994. Mitch's online marketing and sales skills helped build one of the Internet's largest web properties. Mitch was also the Director of Marketing for a world-leading supplier of wireless entertainment. Mitch then proceeded to become an Account Director for a Public Relations agency that specialized solely in the technology sector. Now, as a Co-Owner of Twist Image - Multimarketing Studio, Mitch develops brand strategies and handles marketing and communications programs for Fortune 1000 companies, organizations, educational facilities and retailers.
Usability SIG
Our Usability SIG will be speaking March 22nd for the March 22: Hands-on Usability: Techniques & Best Practices event!
Join us for a hands-on workshop with the IIMA Usability SIG (special interest group) and learn how you can improve your site now. Walk away with some immediate tools and techniques that you can apply to your current or next project.
Enter the Blogosphere
Roland Tanglao Bryght.com
Blogging since 1999, Roland is one of the founders of Bryght, which offers hosted 'Web 2.0' websites ranging from dynamic brochure-ware sites to community sites with 1000s of users; each with a blog and image gallery.
As Bryght's Chief Blogging Officer, Roland reads hundreds of blogs daily through his RSS reader, and updates many blogs. Most notably: UrbanVancouver.com (a Bryght site with hundreds of users each with their own blog and photo gallery), VanEats.com (Vancouver's best food blog), and his photo blog, where he has posted over 6000 photos with more coming every day.
Jon Husband Wire Archy
As a strategy and organizational effectiveness consultant, blogger and writer, Jon is acknowledged as a thought leader regarding the workplace of the future. After an initial career in management with one of Canada's Big Five banks, he moved into the field of organizational effectiveness consulting.
Jon was a Senior Principal with a major global organizational consulting firm, and in that role acted as a practice leader for many innovative developments in the area of work design. As a futurist, he has presented at national and international conferences on strategy development, scenario planning and workplace issues such as leadership, culture change and knowledge management and as an adjunct professor, led courses at the Banff Centre and Athabasca University. He is actively involved in charting the evolving impacts of the Internet on business models, business strategy and the emerging knowledge workplace. He holds the designations of Certified Management Consultant (CMC) and Certified Professional Coach (CPC).
Jon has been blogging for the past two-plus years and is active in a number of initiatives aimed at using blogs to support business and organizational effectiveness initiatives. In an era of connections and relationship capital, blogging is emerging as an inexpensive, direct, and powerful way to interact with customers and other stakeholders and put a human face on a business's activities and its profile in the marketplace.
Tris Hussey Larix Consulting
Tris is a ten-year veteran of the web design and development world. Starting as a designer/developer, Tris built websites for one of the largest pharmaceutical companies in the world. Later, he developed expertise in collaboration, messaging, and knowledge management. He designed and developed the first corporate websites for both Glaxo Wellcome U.S. and Canada. At Glaxo Wellcome Canada he was responsible for the Internet and Intranet strategy for the company. Tris led a department-by-department rollout of the Livelink collaboration and knowledge management system within Glaxo Wellcome.
In March 2003 Tris started Larix Consulting as an Internet consultancy specializing in Web design, usability, website metrics, collaboration, and knowledge management. Always evaluating new technology, Tris has expanded his business to include blogs and wikis as collaboration and knowledge management tools. View from the Isle is Tris' personal/professional blog providing news and opinion on Internet marketing and strategy, blogging, collaboration, knowledge management, and website metrics.
In August 2004, Tris launched BlogCatalyst™, a blogging service tailored to business blogging.
Tris' business training includes courses in HTML, Java, marketing, Project Management, and people management. He holds a Bachelor of Arts in Anthropology from Colby College, Waterville, Maine and a Master's of Science degree in Quaternary Studies from the University of Maine.
Arieanna Foley
Arieanna is a marketing specialist and blogger who comes from a background in advertising and communications, after earning her BBA in marketing and communications from SFU. Her focus for the past year has been on international marketing, only recently discovering the benefits of corporate and personal blogging. In an industry where being on the first page of search results on Google is key, the blog has emerged as the new way to increase your relevance on many key areas. As consumers become more savvy, talking to them has been replaced by talking with them.
Arieanna works as an International Marketing Specialist for Upside Wireless, a company specializing in global mobile messaging. Working in developing new markets, optimizing search engines, and smoothing the customer experience, the blog has emerged as alternative to standard PR or advertising, and has become a key aspect of the marketing strategy over the past few months. The corporate blog has taken the company from the third page of search results to the first and has attracted the attention of customers, who comment on various posts, and the industry, such as a post solicited from SmartMobs. As the blog continues to double its traffic each month, it is expected that the goal of being the “most authoritative blog about SMS” will be achieved, and our blog (and therefore company and brand) will be referenced by other bloggers on a regular basis. Due to the nature of blogging and its viral applications, this goal is achievable in a matter of weeks or months, not years.
About Jeffrey Cole and the Center for Digital Future
Jeffrey is the Director of USC's Center for Digital Future, which studies the effects on society of computer and Internet technology in over 20 countries.
A world leader in communications research, Cole has worked with both the Clinton and Bush White House on media and telecommunication issues. To date he has spoken at more than 200 international conferences on communications issues.
The future is here. It's just not evenly distributed yet. - Science Fiction Writer William Gibson
To download the full text of the Digital Future Project visit www.digitalcenter.org.
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Learn more about this event
Seth Romanow, Director of Worldwide Customer Knowledge Management and Analytics for the Hewlett-Packard Company
As Director of the HP Worldwide Customer Knowledge Management and Analytics organization, Seth Romanow is chartered with developing HP's global strategies for managing customer information and helping turn HP customer data into actionable insights. Seth is responsible for the strategy and deployment of HP's worldwide customer intelligence and Web-based data capture technologies, business intelligence and reporting, data quality, metrics, customer research, satisfaction measurement, customer reference and advanced analytics. His team's mission is to drive incremental revenue, improve customer satisfaction, and increase HP's marketing and sales effectiveness - both online and offline.
Prior to his current responsibilities, Romanow managed Compaq.com. He joined HP in 1996. Previously, he held senior positions in advertising and marketing management at EuroRSCG, BBDO, BatesUSA and Sugarbush Resort in Vermont. Romanow holds an MBA in Marketing from NYU Stern School of Business and an AB in Political Science and Russian Studies from Occidental College, Los Angeles.
Hewlett-Packard has:
- 1500 web sites
- 30 million unique visitors per month
- 500 million page views per month
- 18 million database records generated each day for events such as product transactions and new customer records.
These are mind-boggling numbers. Furthermore, BtoB Online reports that at least 55% of HP's business is influenced by online channels. Of course, the scale of business on the HP site, hasn't happened by accident. HP's organizational structure and culture supports a focus on analytics to drive results.
Seth Romanow now has the job title "Director CKM (Customer Knowledge Management) and Analytics" in the eBusiness and Customer Operations department. CKM is about understanding customers through qualitative and quantitative research to answer questions such as:
- Characteristics: who are they? (Profiling)
- Needs: what do they want?
- Behaviours: what do they do (Response and purchase histories)?
- Beliefs: what do they think (about us, about our competitors, about life)?
- Value: what are they worth?
Search Engine Marketing: The Highest ROI in Marketing EVER! Part I & II
Barbara C. Coll
CEO, WebMama.com Inc.
Barbara Coll has been involved with product and program marketing in Silicon Valley for 17 years, including marketing positions with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia). Prior to moving to California from Canada she obtained her Bachelor of Engineering in Computer Systems to be able to talk the talk of the valley. She founded WebMama.com in September of 1996 to provide internet marketing services to online businesses. Barbara is a recognized expert on search engine marketing and is a sought after presenter for industry conferences. She is the founding President and Chairperson of the Board of the Search Engine Marketing Professional Organization (SEMPO), a non-profit organization formed to increase the awareness and promote the value of Search Engine Marketing worldwide.
Successful E-marketing for Today's Travel/Tourism Industry
John Mast
Director Client Services -- 1to1 Cruises Inc.
1to1 Cruises is a highly successful company that specializes in providing interactive marketing expertise to the travel industry across North America and Europe. As an interactive marketing specialist, John is responsible for client relationships, online marketing strategy and application development for a number of the world's leading cruise lines and travel companies
1to1 Cruises client roster includes CruiseShipCenters International, Carnival Cruise Lines, Royal Caribbean International, Celebrity Cruises, Aeroplan, Air Miles, Princess Cruises, RBC Insurance, & Whistler Rail Tours.
John Hamilton
Director of Travel, BCAA
Previously Vice-President, Sales and Marketing with TravCorp in Toronto, the parent company of Trafalgar Tours, Insight Vacations, and Contiki Holidays,John Hamilton was the Team Leader responsible for developing their CRM project and web marketing strategy, including their Internet-based booking engine, email marketing, and community travel forum.
Now with BCAA (BC Automobile Association), John's focus has been designing a new travel model for the association. In addition to launching CanEscapes, BCAA's new inboundreceptive tour operator,John is leadingBCAA's new marketing strategy to offer members and customers a three-channel choice.
Michele DeRappard
Director of Marketing - Rocky Mountaineer Vacations
Headquartered in Vancouver, Rocky Mountaineer Vacations offers unique year-round vacation packages and is the largest private passenger rail company in North America with sales representation in 18 countries and over 400 employees.
As Director of Marketing, Michele is responsible for overseeing the strategic direction of the department, all online development initiatives, and the implementation of international marketing programs.
Peter Lloyd-Jones
President -- Spectacular Ink
Director of Sales & Marketing, King Pacific Lodge, Princess Royal Island
Spectacular Ink is a strategic Public Relations and Marketing agency specializing in tourism and hospitality. With over 25 years of sales and marketing experience in the travel and tourism industry, Peter now develops and implements highly successful travel trade marketing plans, integrating traditional with online media.
He has worked with numerous travel, tourism and hospitality businesses around the world., including the European Tour Operators Association (ETOA) in Greece, Washington State Business and Tourism Development, Papoose Creek Lodge, Montana; Pacific Sands Beach Resort, Tofino; Echo Valley Ranch & Spa, BC; Palms Villas, Tobago; Whistler River Adventures; Saturna Island Lodge & Winery, BC.
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June 16, 2004: How Today's Successful Retailers Maximize the Web e-Success for big and small retailers
Carol Villeneuve, Senior Consultant, Habañero Consulting Group
During the course of her 18 year career, she has worked for a variety of organizations in the not-for-profit, public, and private sectors. Her focus has been Project Management, including program management, event management, and product development. Carol has been leading multi-media and web based projects since early 1995.
Carol had delivered a variety of technology solutions for a diverse group of organizations in financial services, high-tech industries, manufacturing, industrial and consumer products, and associations.
Ben Skelton, Creative Director, Habañero Consulting Group
As Habañero's User Experience Subject Matter Expert, Ben is responsible for providing user experience leadership for websites, intranets, and Web-based applications. He has extensive knowledge and experience in information and interaction design, usability engineering, and the development of user interfaces and navigation schemes that support the end-user experience.
Ben has an outstanding performance record established through his work with Bentall Capital, CAA Canescapes, CHIP Hospitality, Credential Group, Credit Union Central of BC, ICBC, Mountain Equipment Co-op, Teldon International, Terasen, Phillips Hager & North, Selkirk Financial, and Stockwatch.
In addition to client work, Ben teaches a two-day seminar entitled “Designing a Better Web User Experience” for the Software Productivity Centre and has taught students from Accenture, Creo, IBM, ICBC, and Sierra Systems, among others. Ben is also a co-founder of the Vancouver User Experience Group (VanUE).
David Gray, President & Information Consultant, Sixth Line Solutions
David Gray has over 13 years experience in strategic information and analysis. Prior to forming Sixth Line Solutions, David was responsible for financial analysis of Esso service station operations across Canada. He understands how to evaluate the quality of information and approaches retailer research and information needs from a business perspective. David is driven by a passion for innovation and technology trends and was an early adopter in the marketing research field of kiosk- and web-based data collection methods. He hasfocused on business intelligence for and about retailers since 1995, including trends, research and information approaches. He has also been involved in studying retailer strategies around the internet since the mid 1990s and writes a monthly column in Business In Vancouver on the BC Retail sector.
David has a Bachelor of Commerce in Finance & Information and an MBA in Marketing & Strategic Planning. He is a current member of the Retail Council of Canada, the American Marketing Association, Professional Marketing Research Society (Canada), and Marketing Research Association (USA). David sits on the Board of Directors of the BC Chapter of the Professional Marketing Research Society.
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May 11, 2004: Writing for the Web
Nick Usborne
During a career spanning twenty five years in the advertising and marketing industry, offline and then online, Nick has worked with dozens of major companies, including...
Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, Looksmart, MSN, The Getty Trust, Wells Fargo, the US Navy and America Online.
He has been honored with fifteen major awards for his marketing work, both in Europe and North America.
Since 1997, he has been working exclusively on marketing online and is widely recognized as a leading expert on the subject of writing for the Web.
He is a widely read author and columnist on writing for the Web. He has written literally hundreds of articles for Clickz.com, MarketingProfs.com and for Business 2.0.
He is also the author of the critically acclaimed book, 'Net Words: Creating High-Impact Online Copy', published by McGraw-Hill, New York.
His websites:
- Consulting and speaking: www.nickusborne.com
- His newsletter site: www.excessvoice.com
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April 28, 2004: eMetrics part II
Brian Mulvaney, Director of Strategic Accounts webHancer, Inc.
Brian has a twelve year track record in enterprise software development (INTEROLV/Merant), Internet application infrastructure (Lutris Technologies) and web analytics (WebTrends). He has held roles in sales, product management, consulting, and business development and has worked closely with many of the top companies in the Internet arena.
Brian currently manages key business relationships on the west coast for webHancer, Inc., an Ottawa company that supplies next generation website customer intelligence that marries the previously separate worlds of Internet performance and web visitor behavior.
View, create or reply to discussions on eMetrics part II.
March 23, 2004: eMetrics
Jim Sterne
Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. Sterne has written five books including, "World Wide Web Marketing, 3rd Edition," "Customer Service on the Internet, 2nd Edition," "What Makes People Click: Advertising on the Internet," and "E-Mail Marketing". His most recent is "Web Metrics; Proven Methods for Measuring Web Site Success."
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February 10, 2004: The Usability Grim Reaper
Tara O'Doherty, National Director, Usability Cossette Interactive
For the last ten years, Tara has been speaking about the importance of the online customer experience. Tara holds a MASc. in Human Factors and is an active member of CHI (Computer Human Interaction) and UPA (Usability Professional’s Association. She has been published and featured in several magazines and has
presented at such venues as the Internet Marketing Conference, COMDEX, the Canadian Marketing Association Conference, and at a special National website summit run by the United States Environmental Protection Agency.
As the National Director of Usability for Cossette Interactive, Tara currently develops, manages, and executes user-centered methodology, from conceptual interfaces and architectures right through to detailed usability evaluations. Tara previously held the position of part-time Adjunct Professor at Cardean University in the United States teaching a Graduate-level course in usability entitled ‘Communicating With Your Customer’ (developed by Donald Norman and Jakob Nielsen).
Kirsten Hall, Usability Architect
For the last five years, Kirsten has lead and executed the usability strategy, research, and design of everything from websites, complex registration/reservation systems, interactive applications, right through to online advertisements.
As a Usability Architect at Cossette Interactive, Kirsten serves as the customer voice in the development/production process by consistently communicating and architecting research and design solutions that align with user, business and brand goals. Whether it be complex information architectures or large-scale usability tests, Kirsten’s past experience with clients like Ballad Power Systems, Manitoba Telecom Services (MTS), and Tourism BC, have lead her and her clients to advance the overall online customer experience in Canada. And that overall increase has been illustrated time and time again by her clients substantial ROI.
Kirsten is a usability advocate in the Web community, speaking on topics in Web usability, strategy, development and management at the Vancouver Film School and SFU’s Masters of Publishing program. Kirsten has a Bachelor’s degree in Communications from Simon Fraser University and is an active member of the Usability Professional’s Association, the Vancouver User Experience Group and the Vancouver chapter of the International Internet Marketing Association.
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For November 25, 2003
Speaker: Raquel Hirsch / MBA, President, Hirsch Strategies Inc.
Raquel Hirsch, a senior marketing consultant, has an impressive traditional marketing, direct marketing, eMarketing and CRM background. Raquel's key ability is her skill at developing and implementing effective integrated strategies, incorporating traditional as well as interactive marketing.
Raquel possesses over eighteen years of senior marketing experience in diverse industries with extensive expertise in the areas of customer acquisition and retention, including the development and strategic use of CRM, database marketing, e-commerce, web analytics, telemarketing, and direct mail.
Before starting Hirsch Strategies Inc., Raquel held executive positions at Proximity Canada (Senior Vice President and Managing Director), Pivotal Corporation (Director, eMarketing Solutions), Rogers Video (Vice President, Marketing), Intrawest (Director, Database Marketing), and BCAA (Director, Marketing).
Armed with an MBA, Raquel is a sought after speaker. Her teaching experience includes UBC, SFU and BCIT, plus numerous professional conferences and seminars across North America.
In her personal time, Raquel assists various non-profits, mentors students, and is a Board Member of the UBC Alumni Association, and the DM Association's BC Chapter. She has chaired three successful "Direct Marketing Days" (2001, 2002 and 2003), bringing marketing skills and professional development to over 1100 marketers. This November, Raquel will be chairing "Illuminating Achievement," UBC's Alumni Association's 9th Annual UBC Alumni Achievement Awards dinner, which raises significant funds for student programs and scholarships.
Raquel has a husband and two daughters (who still speak to her).
Speaker: Geoff Ramsey, Co-founder, CEO, eMarketer
Geoffrey Ramsey, one of the original founders of eMarketer
An honors marketing graduate from New York University, Geoffrey spent the first 17 years of his career in the field of advertising. Working as an account director for New York ad agencies, including TBWA, NW Ayer & Partners and Ogilvy & Mather, he honed his strategic marketing and research skills while managing a diverse range of multinational accounts for the likes of Procter & Gamble, Kraft General Foods, M&M Mars and the AT&T Corporation.
Mr. Ramsey is frequently quoted by the business and trade press, including The Wall Street Journal, Forbes, Fortune, USA Today, CNNfnand Business 2.0and others. A popular keynote speaker at international conferences and events such as Internet World, @d:techand IMC Montreal, Mr. Ramsey also presents to organizations such as IBM, The Economist, the Direct Marketing Association and U.S. State Department.
Founded in 1996, New York-based eMarketer is the leading independent source for statistics, trend data and original analysis covering every aspect of the Internet, e-business and emerging technologies. eMarketer aggregates e-business data from over 1,500 sources worldwide. The company's research and analyst teams filter and organize this information, and provide concise analysis around it, helping business executives, government officials and others make better, more informed decisions.Click here to learn how your company can benefit from eMarketer reports.
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For October 14, 2003
Barbara C. Coll, CEO/Founder, WebMama.com Inc.
Barbara has been involved with product and program marketing in Silicon Valley for 16 years, including stints with Sun Microsystems, Qualix Group (purchased by Veritas) and Ipsilon Networks (purchased by Nokia). Prior to moving to California from Canada she obtained her Bachelor of Engineering Computer Systems to be able to talk the talk of the valley. She founded WebMama.com Inc. in September of 1996 and focuses her company on generating demand for websites through Search Engine Marketing programs.
Barbara Coll is the founding President and Chairman of the Board of SEMPO, a new, non-profit organization formed in early 2003 to increase the awareness and promote the value of Search Engine Marketing worldwide. Barbara is a sought after presenter for industry conferences and finds the time to edit the monthly enewsletter called the WebMama's Journal. She is actively involved in a number of non-profits supporting women's rights in America and abroad.
Lucas Morea, Founder, Monografias.com
Lucas Morea founded one of the first content-based, online communities on the spanish-speaking web. Today, Monografias.com is widely known in Latin America and is positioned among the top 100 spanish sites on the Internet, receiving 200,000 to 300,000 daily visits. Lucas produces a weekly newsletter received by more than 1.7 million spanish-speaking individuals. By focusing for over 7 years on virtual communities for Latin / Hispanic users, Lucas brings his insight into this expanding demographic and it's relevance for Search Engine Marketing strategies.
For June 12, 2003
Speaker: Brian Mulvaney, Director of Strategic Accounts, webHancer, Inc.
Brian has a twelve year track record in enterprise software development (INTEROLV/Merant), Internet application infrastructure (Lutris Technologies) and web analytics (WebTrends). He has held roles in sales, product management, consulting, and business development and has worked closely with many of the top companies in the Internet arena.
Brian currently manages key business relationships on the west coast for webHancer, Inc., an Ottawa company that supplies next generation website customer intelligence that marries the previously separate worlds of Internet performance and web visitor behavior.
View, create or reply to discussions on Web Metrics 101--A Marketer's Guide To Understanding Site Effectiveness.
For May 28, 2003
CRM Practices and Case Studies: Ensuring Success for your Enterprise
Dean Guest, Founding Partner, iFusion Solutions Inc.
Dean Guest is founding partner of iFusion Solutions Inc., a management consulting firm specializing in enterprise software applications. In this session, he will highlight tips and advice on how to ensure CRM success for your enterprise. Dean has over 9 years Project Management and Business Analyst experience, with skills that extend through the Enterprise Software sales cycle, including Demand Generation, System Selection, Pre-sales, Consulting, Management Consulting, Software Selection, Implementation, Training and Support. Dean has successfully implemented Enterprise Software Solutions for more than 20 clients across Canada.
James Dean, COO of Greenlight Power Technologies
James is President and Chief Operating Officer of Greenlight, a leading global supplier of testing and diagnostic equipment to the fuel cell industry. James will share his experience successfully incorporating CRM practices and solutions into his company. Prior to joining Greenlight, James was a Partner with KPMG Consulting, leading the practice in British Columbia. While at KPMG, James advised high tech manufacturing companies on their business strategy and on improving their operational performance. His clients have included some of the leading companies in the alternative energy sector.
View, create or reply to discussions on CRM Practices and Case Studies: Making it Work for You.
For May 1, 2003
Joe Roberts, Author:
There is a science to selling and Joe Roberts knows the formula. Having led a company through an 800% growth over four years, he teaches the sales process and tools necessary to succeed. Participants will leave with tools that can be applied immediately to shorten sales cycles, eliminate wasted time, and make fewer calls while converting more deals and build customers for life.
View, create or reply to discussions on Seven Secrets to the Science of Selling in an Online World.
For April 10, 2003
Drew McArthur, Vice President and Privacy Officer for TELUS:
With over 30 years experience in the telecommunications industry, Drew has been involved in many aspects of the business, including network operations, customer service and marketing. Drew has also been in charge of many major projects, including leading the team that prepared TELUS for compliance with Canada's private sector privacy legislation. He is also the individual at TELUS accountable for its ongoing management of customer and employee personal information. With several years of practical experience in dealing with customer and employee privacy issues, Drew is well positioned to provide insights into the challenges of balancing business requirements with the obligations to protect privacy and security in an increasingly complex global marketplace.
Mary Carlson, Director, Policy and Compliance with the Office of the Lobbyist Registrar and the Office of the Information and Privacy Commissioner for the Province of BC:
The OIPC is an independent office of the legislature with oversight responsibility for 2,000 public agencies covered by the BC Freedom of Information and Protection of Privacy Act. Mary has recently worked in the privacy technology field, employed by ZeroKnowlege Systems in Montreal as a Senior Privacy Architect and Policy Consultant. Prior to this, she was the Coordinator, Policy and Planning for the Yukon Workers' Compensation Board and before that, Mary spent seven years with the Yukon Department of Justice, in the Corrections and Law Enforcement Division. Ms. Carlson has a BA in Criminology from Simon Fraser University and a Master's Degree in Public Administration from the John Jay College of Criminal Justice in New York City.
James M. Bond: Lawyer, McCarthy Tétrault LLP
James M. Bond practises in the Vancouver firm's Technology, Communications and Intellectual Property Group, focusing on intellectual property protection, acquisition and exploitation, privacy matters, and corporate and commercial transactions. Mr. Bond's clients are concentrated in the services, technology and retail sectors, and range from start-ups to major international corporations. Mr. Bond currently serves as a Member of the Continuing Legal Education Society of British Columbia Business Law Advisory Council, a Legal Advisor to the Canadian Franchise Association Pacific Region Council and a member of the Canadian Franchise Association Franchise Supplier Services Council. He is also currently serving as a member of the Executive of the Vancouver Bar Association, and has served on the Board of Governors of the Southern Alberta Institute of Technology, the University of Calgary General Faculties Council, and the University of Alberta Senate. Mr. Bond also currently holds Directorships with several of his clients.
For March 27, 2003
Jennifer Hanson, Content Strategist, Blast Radius Inc.
Jennifer is an award-winning writer and editor who specializes in developing content for new media. At Blast Radius, she helps to craft the synergy between a site's visuals and words, informed by an incisive understanding of the unique properties of online environments. In this role, she has been instrumental on various projects for Heineken International, Nike, Nintendo, and Atlantic Records. Before joining Blast Radius, Jennifer was a writer at Columbus Group Communications in Vancouver.
Anne Pepper, Principal of Pepper Writing Company
Anne Pepper is a multimedia writer, content consultant and Principal of Pepper Writing Company. She has written extensively for websites, CD-Roms, DVDs, and video, for clients such as Telus, Grouse Mountain, Compaq, Intrawest, and the Fraser Institute. Anne also teaches Writing for Multimedia at UBC, and Interactive Writing at Simon Fraser University in the Writing & Publishing program.
For February 25, 2003
Mike Agerbo, Chalk Media
Director, Chief Creative Officer, and Founder
In 1997, with the mission to provide consumers with quality, easy-to-understand information on computers and technology, Mike co-founded Chalk Media alongside David Chalk. In addition to his role as an Executive Producer and co-host of the television series, Dave Chalk Computer Life, he is responsible for the creative direction of both traditional and new media for Chalk MediaÕs corporate learning and marketing solutions. Prior to Chalk Media, Mike was the Director of Marketing for Doppler Computer Superstores from 1992 to 1996. In 1996, Axion Internet, a Vancouver-based ISP recruited Mike to be their Vice President of Business Development in which he played a key role in developing a spin-off company, IGN, a company focused on Internet gaming.
For November 2002
About Evan Neufeld
Senior Vice President, Research
As senior vice president of research, Evan Neufeld manages Jupiter's overall research charter while also overseeing research operations. Neufeld is in charge of driving overall research quality and client focus initiatives, as well as driving strategic coordination between sales, marketing, and research. As a member of Jupiter Research's senior research management team, Neufeld helps guide organizational development and the strategic direction of research. Neufeld joined Jupiter Research in 1996.
Neufeld's particular areas of specialization are online advertising and marketing, international business expansion, and non-US markets. In this capacity, Neufeld has been quoted in major media outlets such as The New York Times, BusinessWeek, The Wall Street Journal, Internet World, Ad Age, Media Week, and CNET, and has appeared on CNBC, PBS's Wall Street Week, and ABC.
Neufeld was formerly the director of Jupiter's Online Advertising Strategies practice in New York City, being appointed vice president of International Research in 1999. In 2000, he was also appointed deputy managing director of European operations. Prior to his appointment as senior vice president of research, Neufeld was senior vice president of international research.
Before joining Jupiter, Neufeld worked at WebTrack, an interactive advertising and marketing agency. Prior to that, Neufeld attended graduate school and worked in the publishing industry for several years. He earned a BA in English from Vassar College, and an MA in American Studies from NYU.
About Jupiter Research
Jupiter Research, a division of Jupitermedia Corporation, helps companies develop, extend and integrate business strategies across online and emerging channels. Backed by proprietary data, Jupiter's industry-specific analysis, competitive insight and strategic advice give businesses the tools they need to exploit new technologies and business processes. Visit Jupiter Research.
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